1、Unit 5,How to Push a Product,Lesson 29,Buying and selling,课文呈现,知识讲解,Lesson 29How to Push a Product,词汇 听写,课堂导入,课文,1,课堂小结,课后作业,课堂练习,同学们，上一课学习的单词你们都掌握了吗？现在大家来检验一下，点击下面的音频开始听写吧！,Look at the picture. This shop is pushing its products. Do you know how to push a product?,THINK ABOUT IT What is important fo
2、r pushing a product？ If you had your own product to sell，how would you push it？,After a lot of hard work，you finally have your product. But thats only half the battle. Now you have to get people to buy it.Is your product easy to use？How can your product improve peoples lives？Why should people buy YO
3、UR product？Remember，you need to make your product stand,out. So tell people what is special about it. How can you do that？Here are a few suggestions.Create an ad. First，study your customers ages，interests and other information. Second，choose a type of adTV，bus，magazine，newspaper or Internet. Third，d
4、ecide what your ad will tell people about your product. Find ways to catch their eye.Go to trade shows and present your product. People coming to trade shows already have an interest in similar products. They can experience your product，enjoy it and even come to love it.,Push your product using samp
5、les and good deals. People get to know the advantages of your product after they experience using it. Offering samples and deals will get you more customers.These suggestions can make your product really shine. However， good quality is the most important thing. With a good quality product and excell
6、ent advertising，you will surely succeed .,May I help you？ What would you like to buy？,Learning TipIf you “push” a product，what are you doing？Well，if its a pushpin，you may be really pushing it. But if youre “pushing” a product，you are trying to sell it.,There is a push-pin holding up this piece of pa
7、per.,create/kriet/ v.创作；创造,考向一,create是动词，其名词形式为creation，意为“创造”；其形容词形式为creative，意为 “创造性的；有创造力的”。 eg：She is very creativeshe writes poetry and paints.她极富创造力，既赋诗又作画。,讲解来自点拨,知识点,1,eg：An artist should create beautiful things.一个艺术家应该创造美丽的东西。,讲解来自点拨,考向二,辨析create和make,讲解来自点拨,典例,I cant believe it. Tony has i
8、nvented a tree-planting machine. Really？ He is so _. （温州） A. shy B. rude C. creative D. friendly,【点拨】采用词义辨析法。句意：我不敢相信。托尼发明了一种种树机器。真的吗？他太有创造力了。shy害羞的；rude粗鲁的；creative有创造力的；friendly友好的。,C,讲解来自点拨,一语辨异：She is creative. She creates many things and she can also make her own clothes. 她很有创造力。她创造很多东西，还会做自己的衣
9、服。,魔法记忆,already/lred/ adv.已经,already是副词，一般位于系动词、助动词之后，行为动词之前，也可位于句末加强语气。 eg：I have already finished doing my homework. 我已经做完了我的家庭作业。,讲解来自点拨,知识点,2,【重点】,考向一,讲解来自点拨,考向二,辨析：already，yet与still,【易错点】,讲解来自点拨,典例,The amusement park will be opened next Sunday. But the tickets for the first day have _ sold out.
10、 ever B. just now C. never D. already,【点拨】句意：那个游乐园将于下周日开放。但是开放首日的门票已经卖完。ever曾经；just now刚刚；never从来不；already已经。,D,have an interest in在方面有兴趣,have an interest in后可接名词、代词或动名词作宾语。 eg：Why do you have an interest in stamps？你为什么对邮票有兴趣？,讲解来自点拨,知识点,3,【重点】,考向一,讲解来自点拨,考向二,与其含义类似的短语有：take an interest in对有兴趣；show
11、an interest in 对表现出兴趣；be interested in对感兴趣。 eg：Hou Yifan showed a great interest in chess when she was young.侯逸凡在小时候就对国际象棋表现出极大的兴趣。,讲解来自点拨,典例,Do you have an interest in _English？ learn B. learns C. to learn D. learning,【点拨】have /take/ show an interest in 及be interested in后都接名词、代词或动名词作宾语。,D,similar/s
12、ml/ adj. 相像的;相仿的;类似的,similar是形容词，常用于以下结构： be similar to.与相似 eg：Marys hat is similar to Janes.玛丽的帽子和简的相似。,讲解来自点拨,知识点,4,考向,讲解来自点拨,与similar相关的常用短语：,拓展,讲解来自点拨,典例,Cats and tigers belong to the cat family（猫科），so cats _ tigers in many ways. A. are similar to B. are similar from C. are different from D. are
13、 different to,【点拨】此题考查固定搭配。be similar to“与相似”和be different from“与不同”是固定搭配，故排除B、D两项。由句意“猫和老虎属于猫科，因此猫在很多方面与老虎相似。”可知选A项。,A,offer/f/v.提供；供给,讲解来自点拨,知识点,5,考向一,【重点】,offer的用法：,offer sth. “提出某事；提出某物” offer to do sth. “主动提出做某事” offer sb. sth.= offer sth. to sb. “向某人提供某物”,eg：The kids offered to do the dishes a
14、fter supper.孩子们主动提出晚饭后洗碗。,讲解来自点拨,典例,I wanted to see the Beijing Opera， so Lingling offered _me to watch an opera. （天津） A. took B. takes C. to take D. taking,【点拨】采用固定搭配法。句意：我想看京剧，所以玲玲主动提出带我看京剧。offer to do sth.主动提出做某事。,C,They decided to offer the job to Mike. 他们决定提供这份工作给迈克。,讲解来自点拨,考向二,offer还可作名词，意为“主动
15、提议；建议； 出价；特价，减价”。 eg：Thank you for your kind offer of help.谢谢你的好心帮助。Ive had an offer of 3,000 dollars for the car.有人向我出价三千美元买这辆汽车。,讲解来自点拨,考向三,【高频】辨析offer与provide,高频 succeed/ sksid/ v.成功;做成;继承,讲解来自点拨,知识点,6,考向一,【重点】,succeed是动词，它常用于： succeed in doing sth.成功地做某事,eg：If you try hard，you will succeed.如果你努力
16、，你就会成功。,讲解来自点拨,考向二,【难点】【易错点】,Lets Do It !,1) Read the lesson and write true （T） or false （F）.,1.Making your product is just half the battle.（ ） 2.There are only three ways to push a product.（ ） 3.Customers learn the advantages of a product by using it.（ ） 4.Only excellent advertising can help you su
17、cceed.（ ）,T,T,F,F,2) Write down the topic sentences of paragraph 3，4 and 5.,Lets Do It !,Create an ad.,Go to trade shows and present your product.,Push your product using samples and good deals.,3) Complete the passage with the correct forms of the words or phrases in the box.Its not easy to make yo
18、ur product succeed. Because there are always _ products on the market, you have to put in more effort. You should choose specific _， then create a perfect ad to _ . When they buy your product,_them good service. Remember，_advertising will always make your product _.,customers,similar,Lets Do It !,ca
19、tch their eye,customer similar offer excellent stand out catch ones eye,offer,excellent,stand out,Lets Do It !,PROJECT ADS FOR NEW PRODUCTS！A product is something that you sell. In small groups， think of a new product. It can be a funny product or a product that helps people. Think hard and have fun
20、！Create an advertisement for your product. You can get useful information from TV，newspapers or the Internet. Here are some ideas：,What does your product do？ Who would want to buy it？,What kind of ad would sell your product best？A TV ad？A radio ad？A newspaper ad？ How much money would people pay for
21、your product？ As a group，present your ad to the class.,This kind of computer is of good quality.The Red Star Computer is a new kind of computer produced by Beijing Computer Factory. The Red Star Computer contains much top and new technology and it is famous for its excellent quality and reasonable p
22、rice，,￥3 500.It is controlled mostly by itself，so it is very easy to use. It is easy to carry，because it is small and light. Once you have one of this kind，youll enjoy it very much. Now the Red Star Computer sells well in our shop and we have plenty of them.,本节课我们主要学习了以下重点内容： 重点单词：create, already, similar, offer, succeed 重点短语：have an interest in,课堂练习,1.熟记所学知识点，并各举一例 2.完成本课时的课后作业,课后作业,
