1、Task 1,Work in pairs. Talk about the following logos and put them into proper categories in the table below.,Approaching Workplace,Back,Task 1,Back,Approaching Workplace,Land Rover, Porsche, Toyota,Dell, Sony, Apple,Hagen-Dazs, Pizza-Hut, Walls,Levis, Calvin Klein, Adidas,Now discuss the questions b
2、elow and then report to your class.,1. Which brands are you familiar with? 2. Which countries do you know they are from?3. What products do these brands represent?4. What is your favorite brand? Why?5. Who are the owners of these brands?,Task 2,Back,Workplace Communication,Back,You will hear five st
3、atements. Listen to them carefully and match each statement with the corresponding picture.,c,e,a,d,b,Back,Listen to the statements again and decide whether these sentences are “Right” or “Wrong”. If there is not enough information to choose “Right” or “Wrong”, choose “Not mentioned”.,1. Adidas is t
4、he largest sportswear manufacturer in the world, founded by Adolf Dassler, a modest shoemaker from a small town in Italy. a. Right. b. Wrong. c. Not mentioned.2. Apple Inc. is an American corporation that is best known for its revolutionary iPhone. a. Right. b. Wrong. c. Not mentioned.,Back,3. Faceb
5、ook is a very popular American social work website, created by a young man named Mark Zuckerberg.a. Right. b. Wrong. c. Not mentioned.4. Microsoft specializes in computer hardware, but it has started a new business of making tablet computers.a. Right. b. Wrong. c. Not mentioned.5. Unilever is a larg
6、e multinational consumer goods company that makes personal care products and foods.a. Right. b. Wrong. c. Not mentioned.,Scripts,Back,Use the Right Word,Here are three groups of words frequently used in presenting companies. In each group, delete one word which does not go with the one in the circle
7、.,a company,start,establish,form,set up,Back,create,make,Use the Right Word,found,a corporation,a firm,a company,a machine,Back,consumer goods,manufacture,make,produce,stop,1. Adidas is the largest sportswear manufacturer in the world, founded by Adolf Dassler, a modest shoemaker from a small town i
8、n Germany. 2. Apple Inc. is an American corporation that is best known for its revolutionary iPhone. 3. Facebook is a very popular American social networking website, created by a young man named Mark Zuckerberg. 4. Microsoft specializes in computer software, but it has started a new business of mak
9、ing tablet computers. 5. Unilever is a large multinational consumer goods company that makes personal care products and foods.,Scripts,Back,Listening In,Situation: Peter is a project manager of Apple Inc He is talking about Apple Inc. with a visitor.,Listen to the model dialogue and fill in the blan
10、ks with what you hear.,Back,Model Dialogue,Visitor: Whats Apples _? Peter: Apple offers _, including Mac computers, iPod, iPhone, iPad, Apple TV and other consumer electronics. Visitor: Which of your products _? And what were Apples _ last year? Peter: Of course, iPhone is our _. With the successful
11、 launch of iPhone iPhone 5, Apple has surpassed Samsung and become the worlds biggest smartphone maker. The _ of last year is more than US$ 108 billion. Visitor: Very good performance! Can you tell me something about Apples history? Peter: Yes. Apple _ in 1976. Steve Jobs _with his two co-founders.,
12、Listening In,product range,a wide range of products,total sales,best seller,sales turnover,sells best,Back,was established,founded it,Listen to the model dialogue again and check your answers. Then practice the dialogue and try to role-play it with your partner. When you role-play it, you are expect
13、ed to use the Mind Map below, but do NOT look at the model dialogue.,Speaking Out,Scripts,Back,Back,Visitor: Whats Apples product range? Peter: Apple offers a wide range of products, including Mac computers, iPod, iPhone, iPad, Apple TV and other consumer electronics. Visitor: Which of your products
14、 sells best? And what were Apples total sales last year? Peter: Of course, iPhone is our best seller. With the successful launch of iPhone 5, Apple has surpassed Samsung and become the worlds biggest smartphone maker. The sales turnover of last year is more than US$ 108 billion. Visitor: Very good p
15、erformance! Can you tell me something about Apples history? Peter: Yes. Apple was established in 1976. Steve Jobs founded it with his two co-founders.,Scripts,Back,Listen to the dialogue and fill in the missing information on the following Mind Map.,Situation: Mary works for Facebook. She is talking
16、 about her company with David.,Listening In,Back,profiles,information,February 2004,active users,10 billion US dollars,Back,Listen to the dialogue again and check your answers. Then role-play it with your partner by using the above Mind Map.,Speaking Out,Back,Scripts,David: What is Facebooks service
17、 or product? Mary: Facebook offers online social networking service, where people can create profiles, share information and respond or link to the information posted by others. David: When was Facebook started? And who founded it? Mary: Facebook was founded by Mark Zuckerberg and his college roomma
18、tes. It was officially started in February 2004. David: How is Facebooks performance? And how does it make money? Mary: Facebook has over 900 million active users. It is the most visited website in the world. Facebook makes its revenue through advertising. Its annual advertising income is about US$1
19、0 billion.,Scripts,Back,Task 1,Read the following Mini Text and find the word or expression that matches the context meaning given.,a) _: clothing for sports b) _: instructor or trainer in a sport c) _: one who participates in a running race d) _: a person who does a sport e) _: to sketch or plan fo
20、r a product f )_: a person or a company that makes a product,sportswear,coach,track runner,athlete,design,manufacturer,Mini Text,Back,Nike,Phil Knight, a track runner, started Nike in 1958. His idea was to create good American running shoes. Phil Knight and his coach designed running shoes, and had
21、a shoe manufacturer create them. Then, the brand was called Blue Ribbon Sports; Knight later changed the name to Nike after the Greek goddess of victory, and the swoosh logo was added. Today, Nike not only produces shoes, but also produces sportswear.Its popularity is due largely to the use of Nike
22、shoes by famous athletes such as Michael Jordan. Since almost all the famous athletes use its products, Nike does not have a hard time selling its products.,1,Back,2,3,4,Word Tips,Notes,Word Tips,track runner 径赛运动员 coach n. 教练 design v. 设计 manufacturer n. 制造商 sportswear n. 运动服 athlete n. 运动员,Back,No
23、tes,Phil Knight: the co-founder and Chairman of Nike, Inc. (菲尔耐特，耐克公司创始人兼总裁。)swoosh logo: The Nike swoosh logo symbolizes the wing of the famous Greek Goddess of victory. ( 耐克旋风标志，象征著名的希腊胜利女神的翅膀。),Back,Translation of Mini Text,菲尔耐特，曾经的径赛运动员，于1958年创建了耐克品牌。其初衷是制造出舒适的美国跑鞋。最初，他和教练一起设计出跑鞋，然后由一家鞋业制造商进行生产。
24、当时，他们将这个牌子命名为“蓝丝带运动鞋”；不久，耐特根据古希腊胜利女神的名字，将这一品牌更名为“耐克”，并添加了经典的旋风标识。,Back,耐 克,Translation of Mini Text,如今，耐克已不仅生产鞋，而且还生产运动服饰。耐克之所以广受欢迎，得益于一大批著名运动员都使用耐克产品，如大名鼎鼎的迈克乔丹。几乎所有的运动明星都在使用耐克产品，所以耐克从未在销售方面遇到困难。,Back,Work with your partner and answer the following questions according to the Mini Text.,Task 2,Pair
25、Work,1. Who designed Nike shoes? 2. What was Nike called before being renamed?,Phil Knight, a track runner, designed Nike shoes.,Before being renamed, Nike was called Blue Ribbon Sports.,Back,Pair Work,3. What does the Nike logo represent?4. What does Nike manufacture?5. Why is Nike so popular?,The
26、Nike swoosh logo represents the wing of the famous Greek Goddess of victory.,Nike mainly manufactures shoes and sportswear.,Nike is popular because it is used by famous athletes such as Michael Jordan.,Back,Reading Text,Ready to Go!,Task 2,Task 2,Task 2,Text,Back,New Words,Back,New Words,Phrases and
27、 Expressions,Ready to go!,Adidas,Adidas is one of the _ in the world.I. History1. Developed _ 2. Created a brand as great as any in the world3. Started with shoes,Skim the text for the key points and fill in the outline with necessary information.,leading sports brands,a range of sports products,Rea
28、ding Text,Back,Ready to go!,II. Achievements1. With total sales of 10.3 billion and _ in 2007 2. Outperforming the rest of the sector continuously3. Enjoying eight years of continuous double-digit net income growth III. Marketing tactics and goals1. Retail relationship management and _ 2. Making at
29、least 30% of the groups profits through _ _ ,profit growth of 9%,outlet expansion,controlled space,Reading Text,Back,Adidas,Adidas, one of the leading sports brands in the world, has turned 60 on August 18, 2009. It still seems an unlikely story: a modest shoemake, named Adi Dassler from a small rur
30、al town in Germany, developed a range of sports products so original and so perfect that they are sought by athletes from all over the world.,1,2,1,2,3,Back,He created a brand as great as any in the world. An unlikely story, but not impossible. Impossible is Nothing.,For Adidas, it all started with
31、shoes. Shoes that, one day, would tread Wimbledon, win medals at the Olympic Games, and the FIFA World Cup. Athletes, record-breakers, and champions would wear them. Today, Adidas is the worlds number one sportswear company with total sales of 10.3 billion and profit growth of 9% in 2007. Things are
32、 now definitely on track and, if the current marketing slogan, “Impossible is Nothing”, is anything to go by, the company is doing very well. This is not surprising when you consider that Adidas now continuously outperforms the rest of the sector and has enjoyed eight years of continuous double-digi
33、t net income growth.,4,5,Back,3,4,5,6,Adidas has developed high-performance sports lines in collaboration with Stella McCartney, Yohji Yamamoto, Porsche Design, and Rolland Berry. Alongside providing performance products, Adidas understands that consumers make purchase decisions based not only on br
34、and but also on availability, convenience, and extent of product offering. As a result, the company has been improving its distribution plan, concentrating on expanding its own outlets or “controlled” space and improving retail relationships. Now there are over 1,000 Adidas stores around the world a
35、nd, in the run up to the Beijing Olympics, the company opened an average of two stores a month in China. By 2010, the aim is to make at least 30% of the groups profits through controlled space.,Back,6,Language Points,1. (Para.1) Adidas, one of the leading sports brands in the world, has turned 60 on
36、 August 18, 2009. Paraphrase: Adidas is one of the most important sports brands in the world, and has a history of 60 years till August 18, 2009.leading: chief, most important 主要的，最重要的 e.g. He played a leading role in the countrys independence movement. 他在国家独立运动中起了重要的作用。She was dressed by a leading
37、New York designer. 她穿着纽约杰出设计师设计的服装。,Back,(To be continued),Language Points,1. (Para.1) Adidas, one of the leading sports brands in the world, has turned 60 on August 18, 2009.turn: to pass the age or time of 达到，超过（年龄或时间） e.g. It has turned 4 oclock. 时间已经到了四点钟。He turned 40 in March. 他3月份就已经40岁了。Trans
38、lation: 作为世界主要运动品牌之一的阿迪达斯，到2009年8月18日这一天已走过60载春秋。,(The end),Back,Language Points,2. (Para.2) developed a range of sports products so original and so perfect that they are sought by athletes from all over the world.Paraphrase: developed a range of sports products, whose designs are so creative and so
39、 perfect that sportsmen all over the world like them.original: inventive, creative, and different from anything else 原创的，有创造性的，独特的 e.g. a highly original design 极有创意的设计a very original song-writer 很有独创性的歌曲作,(To be continued),Back,Language Points,2. (Para.2) developed a range of sports products so ori
40、ginal and so perfect that they are sought by athletes from all over the world.Structure Analysis: “so original and so perfect that” is an adverbial clause. e.g. She is so ambitious and smart that she will be qualified for the position. 她是如此聪敏而有抱负，会适合这一职位的。Translation: 开发了一个运动产品系列，这个产品系列如此完美且具有创意，受到世
41、界各地的运动员们的青睐。,(The end),Back,Language Points,3. (Para.4) Shoes that, one day, would tread Wimbledon, win medals at the Olympic Games and the FIFA World Cup.Paraphrase: It is shoes that the sportsmen will wear to participate in Wimbledon Tennis Tournament and win medals at the Olympic Games and the FI
42、FA World Cup. tread: British to walk or step on something 踩；踏 e.g. She trod barefoot on the soft grass. 她光脚踩在柔软的草地上。,(To be continued),Back,Language Points,3. (Para.4) Shoes that, one day, would tread Wimbledon, win medals at the Olympic Games and the FIFA World Cup.Wimbledon: Wimbledon is a major t
43、ennis tournament held in England annually. It is played on grass and is considered a very important event in tennis.FIFA World Cup: a soccer tournament held every four years between national soccer teams to determine a world champion. FIFA: International Federation of Football Association,(To be con
44、tinued),Back,Language Points,3. (Para.4) Shoes that, one day, would tread Wimbledon, win medals at the Olympic Games and the FIFA World Cup.”Structure Analysis: This is an omitted emphatic sentence, and its full form is: (It is) shoes that, one day, would tread Rhetoric: Synecdoche（提喻修辞法）is used in
45、the sentence. “Wimbledon” stands for “Wimbledon Tennis Tournament”. e.g. Germany beat Australia 4 to 0 in 2010 FIFA World Cup South Africa. ( countries stands for teams) 2010南非世界杯中德国以4:0战胜澳大利亚。,(To be continued),Back,Language Points,The farm was short of hands during the harvest season. ( hands: lab
46、ourers) 在收获季节，农场上工人短缺。He paid the workers 5 dollars per head. ( head: worker) 他付给每位工人5美元。Translation: 正是这双鞋，有一天运动员会穿着它参加温布尔顿网球公开赛，穿着它赢得奥运会奖牌，穿着它夺得足球世界杯。,(The end),Back,Language Points,4. (Para.5) Things are now definitely on track.Paraphrase: Now everything is going on very well.on track: in a situa
47、tion that is likely to lead to success在成功（正确）的轨道上；有可能成功；有可能正确 e.g. She got back on track and won the match. 她重新找回状态并赢得了比赛。Were right on track to achieve a total sales volume of $2 million in this month. 本月我们有望达到两百万的销售额。Translation: 现在一切事情都步入正轨。,(The end),Back,Language Points,5. (Para.5) if the curre
48、nt marketing slogan, “Impossible is Nothing”, is anything to go by, the company is doing very well.Paraphrase: If the present marketing slogan, “Impossible is Nothing”, is a standard to judge by, the companys performance is very good.go by something: to base an opinion on something；to follow 根据判断；遵照 e.g. Its never very wise to go by appearances. 以貌取人向来都不是很明智。Translation: 如果拿它现在的营销口号“一切皆有可能！”作为评判标准，公司的业绩表现非常好。,
