1、Unit 1,新职业英语,Contents,Warm-1,Task 1 Look at the following logos and give the names of the countries in which the companies are headquartered.,Japan,USA,Car Companies,USA,France,P. R. China,Finland,Supermarket Companies,Mobile PhoneCompanies,Warm-2,Task 2 List at least two companies for each type of
2、the following products.,TCL, Sony, Panasonic, Philips,Lenovo, Apple, IBM, Sony,Li-Ning, Adidas, Nike, Reebok,logo,What is a logo?A logo is a graphical element that, together with its logo type, forms a trademark or commercial brand. Typically, a logos design is for immediate recognition. The logo is
3、 one aspect of a companys commercial brand, or economic or academic entity, and its shapes, colors, fonts and images usually are different from others in a similar market.,Company introduction,Bavarian Motor Works (BMW) is an independent German automobile manufacturer founded in 1916. BMW is a world
4、wide manufacturer of high-performance and luxury automobiles and motorcycles.Toyota Motor Corporation, founded in 1937, is a multinational corporation headquartered in Japan, and is currently one of the worlds largest automakers.Ford Motor Company is an American multinational corporation and one of
5、the worlds largest automakers.,Company introduction,Metro AG, established in 1964, is a diversified retail and wholesale group based in Germany. It is the largest in its home market, and one of the most globalized retail and wholesale corporations.Wal-Mart Stores, Inc., founded in 1962, is an Americ
6、an public corporation that runs a chain of large, discount department stores. It is the worlds largest public corporation by revenue, according to the “2008 Fortune Global 500”.Carrefour SA is a French international hypermarket chain, with a global network of outlets. It is the second largest retail
7、 group in the world in terms of revenue after Wal-Mart.,Company introduction,Samsung Group is the largest company of the Republic of Korea. It is composed of Samsung Electronics, Samsung Heavy Industries and Samsung Engineering & Construction.Lenovo Group Limited is Chinas largest and the worlds fou
8、rth largest personal computer manufacturer. Lenovo mainly produces desktops, laptops, servers, handheld computers, imaging equipment and mobile phone handsets (听筒).Nokia Corporation is a Finnish multinational communications corporation. Nokia is focused on wireless and wired telecommunications. It i
9、s the worlds largest manufacturer of mobile telephones.,Reading A,Reading A,Text,Task 1,Task 2,Business Know-how,Text A-1,GoogleAnyone who has ever used the Internet has seen Google, and many people would just “google it” when they try to find information about something on the Internet. As the worl
10、ds most popular Internet search engine, Google is one of the greatest examples of online success.,Reading A,Text A-2,It all began in January 1996 as a research project at Stanford University by Ph.D. student Larry Page. Trying to find a better way for web users to search for relevant pages, Page had
11、 an idea that this could be achieved by examining the relationships between web pages. He thought that web pages which had the most links to them from other web pages must be the most popular. The technique appeared to be successful.,Reading A,Text A-3,Page and his partner Sergey Brin set up their c
12、ompany on September 7, 1998 and registered the the following week. The search engine quickly grew in popularity and in 2000 Google began to sell advertising on their website. After a few years of growth fueled by eager investors, Google went public. Many Google employees became instant millionaires
13、.,Reading A,Text A-4,Google has recently acquired YouT which is the Internets largest videosharing website and continues to add new features every day including tool bars, email, and advertising. Of course, with growth and success there also comes competition. Microsoft has recently tried to acquire
14、 Yahoo in order to compete with Google in the Internet search engine area.,Reading A,Text A-5,In addition to its growth and popularity, Google has also been named the number one company to work for in the United States. It tends to stay away from typical office designs and tries to make the office a
15、 place where employees are comfortable and free to excel at their work.,Reading A,Text A-6,Today, Google owns YouTube, Blogger and other hot websites and has become the leader in terms of ad-based revenue on the web. The brain child of two students has become a billion-dollar company and one of the
16、best-known trademarks in the world. Googles history serves as a perfect model and inspiration for Internet entrepreneurs today.,Reading A,A-Trans-1,谷 歌 上过互联网的人都见过谷歌，许多人要在互联网上查找某方面的信息时，他们都会去“谷歌”一下。作为全世界最有名的互联网搜索引擎，谷歌是网络业界功成名就的最好范例之一。,Reading A,A-Trans-2,谷歌始于1996年1月斯坦福大学博士生拉里佩奇的一个研究项目。为了找到一种能帮助网络用户搜索到
17、相关网页的更好方法，佩奇设想可以通过检索网页之间的关系来实现。他认为其他网页链接最多的那些网页一定是最受欢迎的，这项技术结果看起来是成功的。,Reading A,A-Trans-3,佩奇和他的合作伙伴谢尔盖布林于1998年9月7日创建了自己的公司，并在之后的一周注册了这一网址。这个搜索引擎很快声名鹊起，2000年谷歌开始在自己的网站出售广告。在投资者的热情资助下，经过几年的发展，谷歌上市了，谷歌的很多雇员一夜之间成了百万富翁。,Reading A,A-Trans-4,谷歌最近收购了互联网最大的视频共享网站YouT，而且每天都在不断增加一些新功能，如工具栏、邮件和广告。当然，成长与成功也带来了竞
18、争。微软最近就试图收购雅虎以便能在互联网搜索引擎领域与谷歌抗衡。,Reading A,A-Trans-5,随着公司的壮大与知名度的提高，谷歌在美国公司就业吸引力的排名也上升到第一。他们尝试打破传统的办公室设计，努力把办公室变成员工感觉舒适、并能充分发挥自己才华的地方。,Reading A,A-Trans-6,现在，谷歌已拥有YouTube、Blogger和其他一些热门网站，并且成为网络广告收入方面的领头羊。当初两个学生的一个小点子已发展成为一家拥有十亿美元资产的大公司，谷歌也成为全球最著名的商标之一。谷歌的发展史为当今的网络企业家树立了一个完美的典范，也提供了灵感。,Reading A,a.
19、closely connected with the subject you are discussing or the situation you are thinking about,Reading A,relevant,e.g. 1.His nationality isnt relevant to whether he is a good lawyer.2.The cost of such gifts is not relevant. What is relevant is the underlying intention: to give pleasure to the partner
20、.3.What experience do you have that is relevant to this position?,e.g. 1. After 10 years of hard work, he finally achieved success in his business.2. Britain has achieved the highest rate of economic growth in Europe this year.,Reading A,achieve,v. to succeed in reaching a particular goal or standar
21、d by making an effort for a long time,e.g. 1. She appeared to be in her late thirties.2. They appeared not to know what was happening.,Reading A,appear to be/do,to give the impression of being or doing something,e.g. 1. His words fueled her anger still more.2. The stored oil could fuel the nation fo
22、r six months.,Reading A,fuel,v. to increase something; to supply something with material that can be burnt to produce heat or power,n. a substance that can be consumed to produce energy e.g. They are trying to find a cleaner fuel for cars.,e.g. This company is among the first ones that went public i
23、n China. Our company is going public next month.,Reading A,go public,(of a company) to start selling shares on the Stock Exchange,e.g. 1. The letter asked for an instant reply.2. instant coffee / instant noodles,Reading A,instant,a. happening immediately; (of food) that can be made quickly and easil
24、y,e.g. 1. The company has just acquired some new properties.2. She has acquired a good knowledge of English.,Reading A,acquire,v. to gain possession of; to gain something by ones own efforts, ability or behavior,e.g. An important feature of Van Goghs paintings is their bright colors.,Reading A,featu
25、re,n. something important, interesting or typical of a place or thing,e.g. The new car features high speed and safety.,v. to include a particular person or thing as a special feature,as well as; besides,Reading A,in addition to,e.g. In addition to the apples you asked for, I bought you some oranges
26、and bananas.In addition to French, he has to study Japaness.,e.g. 1. Women tend to live longer than men.2. When Im tired, I tend to make mistakes.,Reading A,tend to,to be likely to do something or to happen in a particular way because this is what often or usually happens,not to go near a particular
27、 person or place,Reading A,stay away from,e.g. I want you to stay away from my home.,a. having the usual qualities or features of a particular group or thing,Reading A,typical,e.g. This advertisement is a typical example of their marketing strategy.a typical British pub,v. to be very good at doing s
28、omething,Reading A,excel (at/in),e.g. 1. The school excels in sports.2. She has always excelled at foreign languages.,from the point of view of; with regard to; concerning,Reading A,in terms of,e.g. In terms of environmental protection, this project is excellent. In terms of money, hes quite rich, b
29、ut not In terms ofhappiness.,an idea or invention of one person or a small group of people,Reading A,the brain child (of somebody),e.g. The music is the brain child of Tony Smith.,to be suitable for a particular use,Reading A,serve as,e.g. The sofa will serve as a bed for a night or two. Mr. Obama s
30、aid he was ready to serve as President of U.S.,A-Task 1,Task 1 Read the passage and find out important events in the different periods of Googles history. Write down these events.,Google began as Larry Pages research project.,Page and Sergey set up the company and registered the .,The search engine
31、grew quickly and it began to sell advertising on the website.,Google has acquired YouT and continues to add new features.,Google has also owned Blogger and other hot websites and become the leader in terms of ad-based revenue on the web.,Reading A,A-Task 2-1,Task 2 Correct the following statements a
32、ccording to the passage. An example has been given.,Reading A,1. Google is the worlds most popular website.,Internet search engine,2. Google went public before it began to sell advertising on the website.,3. Email has been one of Googles features since the first day of the company.,after,recently,A-
33、Task 2-2,Reading A,4. Google is now a billion-dollar company and has been named to the Top 500 list of the world.,5. Googles employees work in places where typical office designs are used.,6. Google has become the Internet leader in terms of technology.,the No. 1 company to work for in the US,ad-bas
34、ed revenue on the web,where employees are comfortable and excel at their work,Business Know-how,Making a Company Introduction,A company introduction usually contains the following information: History; Number of employees; Management structure Products or services.,Reading B,Reading B,Text,Task 1,Ta
35、sk 2,Text B-1,TAF ProfileTAF Co., Ltd. was founded in the year 1990 with the objective of providing better and efficient service to the markets in the African continent and Southeast Asia.,Reading B,Text B-2,TAF is one of the leading manufacturers of skincare and haircare products. With its own manu
36、facturing facilities in China and the USA, the company has developed a wide range of products to meet the demands of its international customers. TAF products are extremely popular in their current markets, and the company is now looking to further expand its customer base throughout the world.,Read
37、ing B,Text B-3,Below is the companys organization chart, including all departments and their functions.,Reading B,Text B-4,Board of Directors is the governing body of the company. Chief Executive Officer (CEO) works closely with the Board to provide leadership for the company. Administrative Departm
38、ent provides support and service for the Board and the CEO. Production Department is responsible for the development and manufacturing of products. Purchasing is in charge of the actual buying of all items.,Reading B,Text B-5,Quality Control (QC) is to ensure the products are up to certain standards
39、. Research & Development (R&D) is responsible for looking into new products and their design, and the improvement of existing products. Sales & Marketing Department is involved in promoting and selling products. Accounting Department monitors the accounts of the clients and the company. Human Resour
40、ces (HR) Department manages the administrative aspects of the employees.,Reading B,B-Trans-1,泰福公司简介泰福有限公司成立于1990年，旨在为非洲大陆和东南亚市场提供上乘和高效的服务。,Reading B,B-Trans-2,Reading B,泰福公司是护肤和护发产品的最主要制造商之一。公司在中国和美国拥有自己的制造工厂，现已开发出种类丰富的一系列产品，以满足世界各地消费者的需求。泰福产品在现有的市场上很受欢迎和喜爱。公司正着眼于在全世界范围内进一步扩大消费者基础。,B-Trans-3,以下是本公司的
41、组织结构图，包括所有的部门及其职能：,Reading B,B-Trans-4,Reading B,Branch Office Head Office,Business Office,General Accounting Department,Human Resources Department,Sales Department,Sales Promotion Department,International Department,Export Department,Import Department,Public Relations Department,Advertising Departm
42、ent,Planning Department,Product Development Department,Research and Development Department(R&D),Secretarial Pool,B-Trans-5,Accounting Supervisor Administration Manager Administration Staff Administrative Assistant Administrative Clerk Advertising Staff Business Manager Fund Manager,Reading B,Buyer C
43、ashier Receptionist Clerk Typist Secretary Deputy General Manager Engineering Technician Financial Controller General Manager,B-Task 1,Task 1 Decide whether the following statements are true (T) or false (F) according to the TAF profile.,Reading B,( ) 1. TAFs main markets are in the American contine
44、nt and Southeast Asia. ( ) 2. TAF is one of the leading producers of skincare and haircare products. ( ) 3. The company is working to reach more international customers. ( ) 4. R&D is responsible only for developing new products. ( ) 5. Administrative Department gives orders to the other departments
45、.,F,T,T,F,F,B-Task 2,Task 2 The CEO of TAF received reports of the following incidents. Help him decide which departments shouldbe held responsible for the problems described.,Reading B,1. Three engineers in R&D didnt get their wages on time.,2. Several customers complained about a bad smell from th
46、e companys haircare products.,3. There are several spelling mistakes in the new profile on the companys website.,Production Dept.,Administrative Dept.,Human Resources Dept.,4. Two important clients called to ask for products with new features and better designs.,Sales & Marketing Dept.,Listening,Lis
47、tening & Speaking,Task 1,Task 2,Task 3,Task 4,Task 5,L-Task 1,Task 1 Listen to the conversation between a receptionist and avisitor. Then fill in the missing information.,Listening & Speaking,JOD,Ralph,Sayers,Script,L-1-Script,Task 1 Script,Listening & Speaking,L-Task 2,Task 2 Mr. White is meeting w
48、ith Mr. Brown from the Head Office. Listen to the conversation and match the people below with their job titles.,Listening & Speaking,Mr. Brown MaryMr. Walker,Sales ManagerSecretaryProduction Manager,Script,L-2-Script,Task 2 Script,Listening & Speaking,L-Task 3,Listening & Speaking,Script,The man is
49、 going to have a job interview in the womans company. True False 2. The man is meeting with the manager of the HR Department. True False 3. The HR Department is on the 13th floor. True False 4. The conversation took place in the office of the HR Department. True False,doesnt know who to see,on the 30th floor,Task 3 Listen to the conversation and decide whether the following statements are true or false. Then write keywords to support your answers.,
