1、Unit 10 Money,M4-U10-CW,Communication Workshop,Creative Writing,understand the feature of the advertisement ; write an advertisement.,By the end of this lesson, you will be able to:,Objectives,Product,Facts,Opinions,micro camera,Revision: Facts and opinions,amazing convenient reliable attractive,no
2、bigger than a credit card 2. has an automatic focus and flash 3. made from strong material 4. cost: 199.99,An advertisement of a new product,What is it?,It saves time and energy.,Its a dog walker !,Read & extract the key information,K9 Dogwalker,To exercise your dog,At home,Plastic,Light, easy, conv
3、enient, not expensive,39.99,Cantek Products,1. The ad. starts with _ to get the readers attention. 2. It offers the _ to problems. 3. It says the design will help the _ as well as .,questions,solution,owner,Techniques of writing advertisements,A. Title B. The problems and the solution（functions） C.
4、The advantages D. The price / How you can get it,Read the Writing Help On Page 90,The layout of an advertisement,Describing a product,Facts: useful expressions Opinions: adjectives,It can be used as a radio as well as an alarm clock. It has a lot of practical functions but not expensive.,Example: Ra
5、dio alarm clock,Practice: facts & opinions,translation pen,It is small , but can do all the translations, it is also reliable and easy to operate.,Its the latest type with double cores. It is not heavy to carry when you go out. It is not expensive,either.,laptop,Linking words,Read & find all the lin
6、king words in the ad.,but,also,either,1. fashionable 2. perfect sound effect,Practice: Join the following information,1. made of sterling silver 2. creative design 3. excellent value at ￥99,CD player,necklace,Practice: Join the following information,1. modern / attractive 2. a small computer inside
7、3. automatic / safe 4. set you free from the kitchen 5. the first 100 customers can get surprising gifts.,rice cooker,Write your own advertisement,Think: your ad. may be humorous; interesting; practical; kind to nature or save energy Use your imagination. Use the notes on your sheets and Writing Hel
8、p on Page 90. Also, you need to refer to the text.,1. creative ideas 2. clear title 3. brief descriptionattractive wordsnecessary information,What Makes A Good Advertisement,Language support,Linking: too, plus, also, either, besides, moreover Adjectives: amazing, compact, attractive, automatic, bril
9、liant, convenient, fantastic, modern, relaxing, durable, reliable, perfect, Expressions: Its made of, It is a bargain at, It is excellent value at, it can be used to, Materials: glass, gold, metal, silver, wood,plastic, nylon,Homework,1. Polish your writing. 2. You will have the chance to sell your product next time, also you will show us your products on the screen. Prepare for the sale.,!,
