1、unit06,Teaching Aim,Reading I,Reading II,Extended Activities,Teaching Aim,Teaching Aim,1. Cognitive Information（认知信息）: The Areas and Structure of Management 2. Language Focus（内容重点） Key Words:. vice, janitorial, survival, oversee, inventory, foreman, sound, evaluate, compensate, gather, disseminate,
2、emergence, division;. majority, reputation, specialist, senior, junior, associate director, secretary, despatch, consignment, ledger, credit, auditing, stationery, pool, layout, workmanship, correspondence, clerical.,Unit 6 Management,Teaching Aim,Teaching Aim,Unit 6 Management, Phrases:. deal in, a
3、 variety of, in contrast, put emphasis on, engage in;. in charge of, link with, carry out. Word Study: engage, afford, recruit, evaluate, ignore Useful Structures: among other thingsat . level（s）see （to it） that . Grammar: A Review of Verbs 3.Communicative Skills （交际技能） Expressions: Expressions of “
4、Making Appointments” Reading: Company Organization Charts 4.Lexical Knowledge （词汇学知识）: Suffixes: -ly, -y, -like, -ous, -some,Reading I,Reading I,Unit 6 Management,Background Information,Pre-reading,Text,New Words and Expressions,Exercises,Post-reading,Reading I,Unit 6 Management,Pre-reading I,Pre-re
5、ading II,Pre-reading,Pre-reading,Unit 6 Management,Pre-reading I,Brainstorming: Work with your partner and write out words or expressions about the titles of managing staff.,Chairperson of the board, President,Managing Director, General manager, Deputy/Vice president, Division/Department manager, Su
6、perintendent, Supervisor, Chief executives （CEO, CFO, CIO, etc.）, Director, Section chief, Department head, Foreman, Chief engineer .,Pre-reading,Unit 6 Management,Where do we suppose to find management?2. What is the purpose of management?,Pairwork: Discuss the following questions with your partner
7、.,Pre-reading II,key,key,Some students may say “in business”, but actually management can be found wherever people work together in groups. So management takes place not only in business settings but also in schools, hospitals, the military, government, service organizations, etc.,Management is the
8、process of coordinating human, physical, and financial resources to achieve an organizations objectives.,Pre-reading,Unit 6 Management,3. What are the major functions of business management?4. What do you think is a managers routine work?,Pre-reading II,key,key,The major functions of business manage
9、ment include planning, organizing, staffing, directing, and controlling. Human resources （employees）, physical resources （materials and machinery） and financial resources （money） can work efficiently only with careful coordination of management.,A managers routine work is to get things organized, to
10、 communicate with others effectively, to appraise staff promptly, to manage public relations, and to put customers first.,Pre-reading,Unit 6 Management,5. What skills and abilities are desired for management work?6. Who is the most suitable candidate for management work in your class? And why?,Pre-r
11、eading II,key,The following skills and abilities are the keys for success in management work: To think logically to make correct or prompt decisions； Good at coordination work； To deal with various kinds of people ranging from community leaders to employees； To speak and write clearly and with autho
12、rity； The ability to lead and influence others.,1-Text-1,Text,Unit 6 Management,Areas of Management,1-Text-2,Text,Unit 6 Management,1-Text-3,Text,Unit 6 Management,1-Text-4,Text,Unit 6 Management,1-Text-5,Text,Unit 6 Management,1-Text-6,Text,Unit 6 Management,1-Text-7,Text,Unit 6 Management,Backgrou
13、nd Information,Background Information,1. Definitions of managementManagement characterizes the process of leading and directing all or part of an organization, often a business, through the deployment and manipulation of resources （human, financial, material, intellectual or intangible）.Management i
14、s often defined as “the art of getting things done through people.” One can also think of management functionally as the action of measuring a quantity on a regular basis and of adjusting some initial plan, and as the actions taken to reach ones intended goal. From this perspective, there are five m
15、anagement functions: Planning, Organizing, Leading, Coordinating and Controlling.,Unit 6 Management,Background Information,Background Information,Management is also called “Business Administration”, and schools that teach management are usually called “Business Schools”. The term “management” may al
16、so be used to describe the managers of an organization, for example of a corporation. A governing body is a term used to describe a group formed to manage an organization, such as a sports league. 2.Functional categories of managementTowards the end of the 20th century, business management came to c
17、onsist of six separate branches, namely: Human resource management； Operations management or production management；,Unit 6 Management,Background Information,Background Information,Strategic management； Marketing management； Financial management； Information technology management. In the 21st century
18、 it is increasingly difficult to subdivide management into functional categories in this way. More and more processes simultaneously involve several categories. Instead, we tend to think in terms of the various processes, tasks, and objects subject to management. This approach to management promotes
19、 a natural way to manage business. One consequence is that workplace democracy has become both more common, and more advocated, in some places distributing all management functions among the workers, each of whom takes on a portion of the work.,Unit 6 Management,Background Information,Background Inf
20、ormation,3.Nature of management workIn for-profit work, the primary function of management is to satisfy a range of stakeholders. This typically involves making a profit （for the shareholders）, creating valued products at a reasonable cost （for customers）, and providing rewarding employment opportun
21、ities （for employees）. In nonprofit work it is also important to keep the faith of donors. In most models of management, shareholders vote for the board of directors, and that board then hires senior management. Public, private and voluntary sectors place different demands on managers, but all must
22、retain the faith of those who select them （if they wish to retain their jobs）, retain the faith of those people that fund the organization, and retain the faith of those who work for the organization. If,Unit 6 Management,Background Information,Background Information,they fail to convince employees
23、that they are better off staying than leaving, the organization will be forced into a downward spiral of hiring, training, firing, and recruiting. Management also has a responsibility to innovate and improve the functioning of the organization.In all but the smallest organizations, achieving these o
24、bjectives involves a division of management labor. People specialize in a limited range of functions so as to more quickly gain competence and expertise. Even in employee managed workplaces, where managers are elected, managers still take on roughly the same functions and job descriptions as in a mo
25、re traditional corporation. 4.Staff involved in managementChief Executive Officer （CEO）: The CEO is ultimately responsible for the success or failure of the business. He or she provides overall strategic direction for the firm, often,Unit 6 Management,Background Information,Background Information,wi
26、th the assistance of a team of vice presidents. Strategic management decisions like what products to market, what market segments to target, what functions to outsource, what business model to employ, and what geographical areas to operate in are the responsibility of the CEO. The CEO is accountable
27、 to the board of directors. Typically a CEO will delegate many responsibilities to one or more executive vice presidents. In small firms, the owner, president, or chief executive officer typically assume many roles and responsibilities. Vice President, Marketing: An executive vice president of marke
28、ting might direct overall marketing strategies, advertising, promotions, sales, product management, pricing, and public relations policies. In a small firm, they may serve as a liaison between the firm and the advertising or promotion agency to which many advertising or promotional functions are con
29、tracted out.In larger firms, advertising managers oversee,Unit 6 Management,Background Information,Background Information,in-house account, creative, and media services departments. Marketing Managers: Marketing managers develop the firms detailed marketing plans and procedures. With the help of sub
30、ordinates, including product development managers and market research managers, they determine the demand for products and services offered by the firm and its competitors. In addition, they identify potential markets - for example, business firms, wholesalers, retailers, government, or the general
31、public. Marketing managers develop pricing strategy with an eye towards maximizing the firms share of the market and its profits while ensuring that the customers are satisfied. In collaboration with sales, product development, and other managers, they monitor trends that indicate the need for new p
32、roducts and services and oversee product development. Marketing managers work with advertising and promotion managers to promote the firms products and services and to attract potential users.,Unit 6 Management,Background Information,Background Information,Promotions Managers: Promotions managers su
33、pervise sales promotion specialists. They direct promotion programs that combine advertising with purchase incentives to increase sales. In an effort to establish closer contact with purchasers - dealers, distributors, or consumers - promotion programs may involve direct mail, telemarketing, televis
34、ion or radio advertising, catalogs, exhibits, inserts in newspapers, Internet advertisements or websites, in-store displays or product endorsements, and special events. Purchase incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, and contests. Public Relations Managers:
35、Public relations managers supervise public relations specialists. These managers direct publicity programs to a targeted public. They often specialize in a specific area, such as crisis management or in a specific industry, such as healthcare. They use every available communication medium in their e
36、ffort to maintain the support of,Unit 6 Management,Background Information,Background Information,the specific group upon whom their organizations success depends, such as consumers, stockholders, or the general public. For example, public relations managers may clarify or justify the firms point of
37、view on health or environmental issues to community or special interest groups. They also evaluate advertising and promotion programs for compatibility with public relations efforts and serve as the eyes and ears of top management. They observe social, economic, and political trends that might ultim
38、ately affect the firm and make recommendations to enhance the firms image based on those trends. They may also confer with labor relations managers to produce internal company communications - such as newsletters about employee-management relations - and with financial managers to produce company re
39、ports. They assist company executives in drafting speeches, arranging interviews, and maintaining other forms of public contact; oversee company,Unit 6 Management,Background Information,Background Information,archives; and respond to information requests. In addition, some handle special events such
40、 as sponsorship of races, parties introducing new products, or other activities the firm supports in order to gain public attention through the press without advertising directly. Sales Managers: Sales managers direct the firms sales program. They assign sales territories, set goals, and establish t
41、raining programs for the sales representatives. Managers advise the sales representatives on ways to improve their sales performance. In large, multi-product firms, they oversee regional and local sales managers and their subordinates. Sales managers maintain contact with dealers and distributors. T
42、hey analyze sales statistics gathered by their staffs to determine sales potential and inventory requirements and monitor the preferences of customers. Such information is vital to develop products and maximize profits.,Unit 6 Management,Background Information,Background Information,Account Executiv
43、e: The account executive manages the account services department, assesses the need for advertising, and, in advertising agencies, maintains the accounts of clients. Creative Director: The creative services department develops the subject matter and presentation of advertising. The creative director
44、 oversees the copy chief, art director, and associated staff. Media Director: The media director oversees planning groups that select the communication media - for example, radio, television, newspapers, magazines, Internet, or outdoor signs - to disseminate the advertising.,Unit 6 Management,New Wo
45、rds and Expressions,New Words and Expressions,Unit 6 Management,New words and Expressions,Notes,Language and Culture Focus,New Words and Expressions,New Words and Expressions,Unit 6 Management,1. vice a. next in rank to 副的 e.g. vice president 副总裁 2. janitorial a. looking after large buildings and ke
46、eping it clean 物业管理的 3. survival n. the state of continuing to exist 继续生存 4. oversee v. to be in charge of a group of workers and check that a piece of work is done satisfactorily 监督 5. supervisor n. a person who is in charge of a group of workers and is responsible for making sure that they do the
47、work well 主管；监督人,New Words and Expressions,New Words and Expressions,Unit 6 Management,6. institution n. a large society or organization that has a particular kind of work or purpose 机构；组织 7. effective a. having a noticeable or desired effect; producing the desired result 有效的 8. inventory n. all the
48、 goods in a shop, stock 存货；库存 9. typically ad. in a way that a person or group is generally believed to behave 典型地 10. foreman n. a skilled worker who is put in charge of a group of workers 领班,New Words and Expressions,New Words and Expressions,Unit 6 Management,11. sound a. firm and strong 强有力的 12.
49、 evaluate v. to carefully consider something to see how useful or valuable it is 评价 13. compensate v. to replace or balance something good that has been lost or is lacking, by providing or doing something equally good； suitably pay for some loss 补偿；赔偿 14. recruit v. to find new people to work in a c
50、ompany, join an organization, do a job etc 招聘 15. implementation n. the act of carrying out a plan of policy 贯彻；执行,New Words and Expressions,New Words and Expressions,Unit 6 Management,16. gather v. to obtain bit by bit 收集 17. disseminate v. to spread information or ideas in order to influence people 传播 18. dramatic a. impressive and often surprising 引人注目的；惊人的 19. emergence n. the act of appearing from somewhere 出现 20. engage v. to take part or become involved in an activity从事(be engaged in) 21. division n. a large part of an organization, company, etc. consisting of several smaller parts 部门,
