1、2018/12/12,GOOGLE vs. APPLE,Contents,Introduction of Apple,Introduction of Goole,Comparison, Competition and Cooperation,Introduction of Apple,01,Part One,http:/www.ppthi-,Introduction,Apple Inc. is an American multinational corporation that designs and sells consumer electronics, computer software,
2、 and personal computers.,As of July 2011, Apple has 364 retail stores in thirteen countries,and an online store.,As of 2014, the company had 98,000 permanent full-time employees and 2,900 temporary full-time employees worldwide.,Fortune magazine named Apple the most admired company in the United Sta
3、tes in 2008.,headquarters,Apple Inc.s world corporate headquarters are located in the middle of Silicon Valley, in California. This Apple campus has six buildings that total 850,000 square feet and was built in 1993,http:/www.ppthi-,http:/www.ppthi-,History,http:/www.ppthi-,History,http:/www.ppthi-,
4、History,http:/www.ppthi-,History,http:/www.ppthi-,History,http:/www.ppthi-,History,http:/www.ppthi-,History,http:/www.ppthi-,History,2013-present：Acquisitions and expansion,In 2013,Apple announced the seventh iOS operating system alongside OS X Mavericks, the tenth version of Mac OS X, and a new Int
5、ernet radio service called iTunes Radio.,Main products,Hardware: Mac、iPod、iPhone iPad and iwatch Online service: iCloud、iTunes Store and App Store Consumer-business: OS X、iOS、iTunes、Safari iLife iWork ,Products,http:/www.ppthi-,Products,http:/www.ppthi-,On January 27, 2010, Apple introduced their mu
6、ch-anticipated media tablet, the iPad running a modified version of iOS.,On March 2, 2011, Apple introduced an updated iPad model which had a faster processor and two cameras on the front and back respectively.,On March 7, 2012, Apple introduced the iPad 3, “The New iPad“.,Products,http:/www.ppthi-,
7、On October 23, 2001, Apple introduced the iPod digital music player. It has evolved to include various models targeting the wants of different users.,Products,http:/www.ppthi-,Apple sold 4 million iPhone 4S phones in the first three days after its release, which made it not only the best iPhone laun
8、ch in Apples history, but the most-successful launch of any mobile phone ever.,From the original iphone to the iphone 6s now,Products,http:/www.ppthi-,Mac Mini,imac,MacBook Pro,MacBook Air,Products,http:/www.ppthi-,At the 2007 Macworld conference, Jobs demonstrated the Apple TV, (previously known as
9、 the iTV),a set-top video device intended to bridge the sale of content from iTunes with high-definition televisions.,Apple Watch(release in 2015),http:/www.ppthi-,Logos,The original logo with Isaac Newton under an apple tree,The rainbow “bitten“ logo, used from late 1976 to 1998,The monochrome logo
10、, used since 1998,http:/www.ppthi-,Finance,In its fiscal year ending in September 2014, Apple Inc. hit new heights financially with $182.8 billion in revenues and nearly $92 billion in cash reserves.,Apple has not seize the core of the software,Apple is not involved in social media,Without Steve Job
11、s ，could apple do innovation？,Disadvantages of Apple,Introduction of Google,02,Part Two,is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generate
12、s profit primarily from advertising.,Introduction,It was first incorporated as a privately held company on September 4, 1998, and its initial public offering followed on August 19, 2004. At that time Larry Page, Sergey Brin, and Eric Schmidt agreed to work together at Google for twenty years, until
13、the year 2024.,- The companys mission statement from the outset was “to organize the worlds information and make it universally accessible and useful“, and the companys unofficial slogan is “Dont be evil“.,Google runs over one million servers in data centers around the world, and processes over one
14、billion search requests and about twenty-four petabytes of user-generated data everyday. Googles rapid growth has triggered a chain of products and partnerships beyond the companys core web search engine.,Notably, Google leads the development of the Android mobile operating system, used on a number
15、of phones such as Google Chrome OS, which is still under heavy development but is best known as the main operating system on the Cr-48.,2018/12/12,Googles Products & services,Now it offers online productivity software including email (Gmail), an office suite (Google Drive), and social networking (Go
16、ogle+). The company leads the development of the Android mobile operating system and has moved increasingly into communications hardware.,2018/12/12,Comparison, Competition and Cooperation,03,Part Three,Price,Performance,Design,Innovation,User-friendly,Technology,Finances,Apples market capitalizatio
17、n was $ 362.19 billion, in August to become the worlds most valuable companies, even once over Exxon Mobil. But Google is only $ 200.93 billion, far cry from Apple.,Market reach,In the aspect of operating system, the number of users choosing ios is approximately twice as who use android system in Am
18、erica. But probably in Asia ,we prefer Android rather than ios. So, they tie eventually.,The BATTLE of CEOs,The co-founder, chairman, and CEO of Apple Inc.Has been described as the “Father of the Digital Revolution“, a “master of innovation“, “the master evangelist of the digital age“ and a “design
19、perfectionist“.,The co-founder and CEO of Google.He and his business partner Sergey Brin changed the way most people use the Internet.,Steve Jobs,Larry Page,Yearly salary1 dollar,Yearly salary1 dollar,Jobss net assets is less than half the Google CEO Page, for Page has 16.7 billion and Jobs merely h
20、as 7 billion.,Business model,Apple: They shoot for the stars, striving to rid of the ordinary and pursue excellence . Apple has strong desire to control everything. They stick to their unique goals and vision, stick to their understanding of the product, insist on their understanding of the user exp
21、erience. Google: They designate mobile device as strategic focus. Besides, They focus more on the development and application of technology. Contrary to apple, it is a completely open mode, flexible and evolvable. It is devoted to offering the user improvable room .,Conclusion,Both the corporations
22、have their merits and demerits. The android operating system caters for the requirements of Multi touch screen mobile phones, heading toward a new world of mobile phone by being pushed by Apple,Inc. Google has been expanding its market and becoming more perfect in the development. Nowadays ,Apple ha
23、s been dominator in the market.However, Apples “backbone“ Jobs has died.Although the stock is not affected, the production of iphone5 did not arouse much wave.,Jobs and Schmidt,Battles on Apple vs. Google,1,2,3,4,Battle History,Apple unveiled iPhone Google developed Android,Google Chrome Android Mar
24、ket,Google Voice was taken off from the APP Store,Nexus One Google Voice based on its own mobile browser,Smartphone business /system,2007,2008,2009,2010,In 2007, reports surfaced that Google was planning the release of its own mobile phone, possibly a competitor to Apples iPhone. The project, called
25、 Android, turned out not to be a phone but an operating system for mobile devices, which Google acquired and then released as an open source project.,Smartphone business /system,Apple,Google,iPhone,Nexus,IOS:,125000 - 1.2m applications Only applied to iPhone,Android:,* - 1.2m Applied to different sm
26、artphones for free,Smartphone business /system,2018/12/12,Mobile ads suck Mobile ads will one day be more important than PC advertising,Google 90% of profit comes from ads,Apple Strong user data & geo-location technology,Mobile advertising,Mobile advertising,Search engine,“We did not enter the searc
27、h business. They entered the phone business. Make no mistake they want to kill the iPhone. We wont let them.“,Search engine,2013,2014,2015,Other fields,Maps,Wearable Devices,&,Cooperation Competition,Benefits of cooperation,Increasing resources utilization,Sharing costs and risks,Expanding market,Im
28、proving competitive-ness,Strategic Alliance,Outsourcing,Vertical cooperation,Types of cooperation,Harms of competition,Vicious competition,Wasting resources,Doing damage to market environment,战与和,？,没有永远的朋友而只有永远的利益，这句话在此完美的得到了诠释。苹果与谷歌，和因iphone起，分由Android始。,注：1.2001年，乔布斯重返苹果，施密特执掌谷歌，从此进入一个AppleGoo的时代。
29、2.2007年，谷歌推出开源智能操作系统Android，两巨头关系逐日紧张。3.2008年，长期担任苹果董事会职务的谷歌董事长施密特退出苹果公司。,王者之争,稍加比较便可看出二者竞争之激烈，利益上众多的重叠让两家公司屡次发生激烈的交火。市场的蛋糕就只有这么大，两家巨头都想做大做强就必然会有竞争。从移动通讯终端、平板电脑等硬件设备，到手机、电脑操作系统，再到在线商店、广告等服务，再到无形的技术研发，如苹果的多点触控，和谷歌已付诸应用的被誉为是移动领域下一杀手级应用的NFC技术，争斗无处不在，战事一触即发。,纵横,2011年4月HTC成为全球市值仅次于苹果的第二大手机厂商,捭阖,2018/12/12,Case of competition,360 Security software provider 360 Safety Guard QQ Bodyguard,Tencent Internet service provider QQ doctor,http:/www.ppthi-,THANK YOU,
