1、,Steve Paul Jobs (February 24, 1955 October 5, 2011) was an famous American businessman, inventor, and industrial designer. He was the co-founder, chairman, and CEO of Apple Inc; CEO and majority shareholder of Pixar; a member of The Walt Disney Companys board of directors following its acquisition
2、of Pixar; and founder, chairman, and CEO of NeXT. Jobs is widely recognized as a pioneer of the microcomputer revolution of the 1970s and 1980s, along with Apple co-founder Steve Wozniak. Jobss official biographer, Walter Isaacson, described him as a “creative entrepreneur whose passion for perfecti
3、on and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.“,Childhood,when Jobs biological mother gave birth to Jobs on February 24, 1955, she decided to chose an adoptive couple for him , as there was a strong
4、stigma against bearing a child out of wedlock and raising it as a single mother in the United States in that time.So Jobs father and mother , Paul Jobs and Clara Hagopian, adopted and raised him in a hotbed of counterculture, the San Francisco Bay Area during the 1960s.,The family moved to Californi
5、a in 1961. During this time , Paul built a workbench in his garage for his son in order to “pass along his love of mechanics.“Jobs meanwhile admired his fathers craftsmanship “because he knew how to build anything. Jobs was deeply involved in electronics and befriended many of the engineers who live
6、d in the neighborhood.,Adolescence,In 1967, the Jobs family moved to Crist Drive in Los Altos, California because Jobs became a “socially awkward loner”in the pre-middle school Bill Fernandez, a fellow electronics hobbyist who was in the same grade as him , was his first friend after the move. He al
7、ao introduced Jobs to 18-year-old electronics whiz and Homestead High alumn Steve Wozniak, who was the same co-founder of the Apple corporation later. He began his first year there in Homestead High School in late 1968, but he also had no interest in sports and said he was always a loner. But he und
8、erwent a change during mid-1970, he started to read more outside of just science and technology Shakespeare, Plato,King Lear and so on. From that point, Jobs developed two different circles of friends: those who were involved in electronics and engineering and those who were interested in art and li
9、terature In 1971 after Wozniak began University of California, Berkeley, Jobs began to visit him in Berkeley a few times a week. This experience led him to study in nearby Stanford Universitys student union. Jobs also decided that rather than join the electronics club and learned lots of new things,
10、Reed College,Later in the year, Jobs enrolled at Reed College in Portland, Oregon. Reed was an expensive college which Paul and Clara could ill afford. They were spending much of their life savings on their sons higher education . So Jobs planned to drop out of Reed because he did not want to spend
11、his parents money on it , He continued to attend by auditing classes, including a course on calligraphy . In a 2005 commencement speech for Stanford University, Jobs states that during this period, he slept on the floor in friends dorm rooms, returned Coke bottles for food money, and got weekly free
12、 meals at the local Hare Krishna temple. In that same speech, Jobs said: “If I had never dropped in on that single calligraphy course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts.“,Apple,In 1973, Steve Wozniak designed his own version of the classic vide
13、o game Pong. After finishing it, Wozniak gave the board to Jobs, who then took the game down to Atari, Inc. Atari thought that Jobs had built it and gave him a job as a technician.Ataris cofounder Nolan Bushnell later described him as “difficult but valuable“, pointing out that “he was very often th
14、e smartest guy in the room, and he would let people know that. Jobs traveled to India in mid-1974 with his Reed friend , in search of spiritual enlightenment.After staying for seven months, Jobs left India and returned to the US . Jobs had changed his appearance; his head was shaved and he wore trad
15、itional Indian clothing.“,Wozniak had designed a low-cost digital “blue box“ to generate the necessary tones to manipulate the telephone network, allowing free long-distance calls. In a 1994 interview,Jobs said that if not for the blue boxes, there would have been no Apple. In 1976, Wozniak invented
16、 the Apple I computer. After Wozniak showed it to Jobs, who suggested that they sell it, they formed Apple Computer in the garage of Jobss Los Altos home .In 1977, Jobs and Wozniak introduced the Apple II at the West Coast Computer Faire. It was the first consumer product sold by Apple Computer and
17、was one of the first highly successful mass-produced microcomputer products,Leave,In 1985, Apple President and CEO Sculley had little control over chairman of the board Jobss Macintosh division. Many left Apple including Wozniak, who stated that the company had “been going in the wrong direction for
18、 the last five years“ and sold most of his stock.A few months later, Jobs turned in a letter of resignation to the Apple Board. Jobs founded NeXT Inc in 1985 which helped him stage a comeback after his resignation from Apple. In 1986, Jobs funded the spinout of The Graphics Group (later renamed Pixa
19、r) for the price of $10 million. The first film produced by Pixar with its Disney partnership, Toy Story (1995), with Jobs credited as executive producer,brought fame and critical acclaim to the studio when it was released. Over the next 15 years, lots of good animation movies was created by the Pix
20、ar. On January 24, 2006, Jobs and Iger announced that Disney had agreed to purchase Pixar in an all-stock transaction worth $7.4 billion. When the deal closed, Jobs became The Walt Disney Companys largest single shareholder with approximately seven percent of the companys stock,Return to Apple,In 19
21、97, Apple acquired and merged NeXT, allowing Jobs to become CEO once again, reviving the company at the verge of bankruptcy. He was formally named interim chief executive in September. In March 1998, to concentrate Apples efforts on returning to profitability, Jobs terminated a number of projects. J
22、obs changed the licensing program for Macintosh clones, making it too costly for the manufacturers to continue making machines.,With the purchase of NeXT, much of the companys technology found its way into Apple products,the company increased sales significantly with the introduction of the iMac and
23、 other new products; since then, appealing designs and powerful branding have worked well for Apple. Beginning in 1997 Jobs worked closely with designer Jonathan Ive to develop a line of products that would have larger cultural ramifications: the iMac, iTunes and iTunes Store, Apple Store, iPod, iPh
24、one, App Store, and the iPad. Mac OS was also revamped into macOS, based on NeXTs NeXTSTEP platform.,Now,The success of Apples unique products and services provided several years of stable financial returns, propelling Apple to become the worlds most valuable publicly traded company nowadays. On Aug
25、ust 24, 2011, Jobs announced his resignation as Apples CEO. Jobs became chairman of the board and named Tim Cook as his successor as CEO. Jobs continued to work for Apple until the day before his death six weeks later.,Perspective,I was lucky to get into computers when it was a very young and ideali
26、stic industry. There werent many degrees offered in computer science, so people in computers were brilliant people from mathematics, physics, music, zoology, whatever. They loved it, and no one was really in it for the money. There are people around here who start companies just to make money, but the great companies, well, thats not what theyre about.“Steve Jobs,Questiuon: 1. Have you ever used iphone? Do you like it? 2.How do you think about Steve Jobs? Tell someting you know,Thanks for watching,
