1、Definition,Cross-cultural communication refers to the different cultural backgrounds of communication between individuals, that is, people from different cultural backgrounds of the interaction between what happened. In recent years, it is caused most peoples attention. In China, the language teache
2、rs to show great interest, reflecting the changes of the times and demands, has attracted people from the perspective of cross-cultural education of foreign language teaching in-depth thinking.,Commercial Cross-cultural Communication,Culture diversity in words,Culture differerce on time,Culture diff
3、ererce on time,Culture diversity in words,The General Motors Corporation named NAVO in Mexico.In Spanish the NAVO means it doesnt go ,so the Mexicans will not buy their cars ,at last ,The GM suffer a crushing defeat in Mexico.,Clutural difference on manners,Hejun is a successful engineer ,Mike is hi
4、s best friend from Canada.When Mike come to China,Hejun made an carefully arrangement for him .however ,when Hejun went to Canada for a business trip ,Mike just made an simple arrangement for him and ingored him after he send Hejun to hotel ,Hejun was very disappointed and he thought ,Mike was very
5、impolite for this,Culture differerce on time,A Brazil company went to American to purchase equipment ,their negotiate group was late for 45 minutes ,because of their shopping .The American company was very dissatisfied for their late .During the negotiate ,the American take the Brazil partys late in
6、to their head and didnt want to bargain with the American party. They signed the contract without considered clearly ,At last ,the Brazil suffered a great loss.,Everyday Lifes Cross-cultural Communication,An American in China,“Not So Close, Please”,The Privacy of Price,An American in China,Professor
7、 Smith and his assistant，Chen Ming，were doing fieldwork in a small city in China. It was hot and humid, and both were casually dressed. One evening as they were leaving for dinner，a local administrator told them that the mayor of the city, who was interested in the type of research they were doing,
8、would like to say hello to Professor Smith. As luck would have it，the Mayor was dining in the same restaurant as Smith and Chen Ming.Professor Smith said he had to go back to his room to change.“You look fine，Come on，the mayor is waiting，”the administrator said.“No, I cant meet the mayor in my short
9、s”,“Not So Close, Please”,He Jia had lived in the United States for 7 years before she came back to work in China. She found that she had become accustomed to social habits in North America and that some Chinese behaviours now caused her some discomfort. For example, one day, back in China, she was
10、in a queue to use an ATM. She had noticed that people were standing very close to each other. In fact, the person behind her could, if she or he wanted, to see her enter the PIN of her ATM card. He Jia wanted to make people aware of the discomfort of the user by keeping her distance from the person
11、in front of her. However, the people behind her pushed her to move forward.,The Privacy of Price,After living in the States for some time, Ping Li observed that Americans like to comment on each others looks and clothes. So when she saw a fellow graduate student wearing a nice dress at a party, she
12、complimented her by saying. “This is a very beautiful dress.” “Oh thank you , I bought it last year before Christmas ,” the student very pleased. “How much was it?” Ping Li asked.“Well I dont quite remember,” the student seemed unprepared for the question, and answered a little hesitatingly.,Lets share a movie!,退出并播放视频,Thanks for Your Attention,
