1、Chapter I The Importance of Business Etiquette,商务礼仪的重要性,Objectives（学习目标）,After you have studied this chapter, you should be able to:Realize the necessity of learning business etiquette.Analyze the concept of etiquette theoretically and recognize the characteristics of etiquette. Cultivate the cross-
2、cultural awareness in business communication.,Chapter 1,Good manners are cost-effective because:1. They increase the quality of life in the workplace 2. They contribute to optimum employee morale 3. They embellish the company image 4. They also play a major role in generating profitSucceeding in bus
3、iness today requires not only mastery of ones job but also mastery of the common courtesies of give and take and of consideration for others. Put them to work today, and you will find that they will work for you in all your professional days to come.,Chapter 1,Why should we learn business etiquette?
4、,Test yourself（自我测试）,Based on your understanding of business etiquette, judge the following situations and discuss in groups. 1. When you have a business meeting in the UK, you should A. get down to business straight away B. spend time eating and drinking and getting to know each other 2. The most i
5、ll-mannered thing to do at a business meal is A. order a lot of food B. use a cell phone,Chapter 1,Test yourself （自我测试）,3. You have a meeting with a client but are expecting a call you should A. turn your cell phone off B. tell your client you are expecting a phone call4. When you receive someone el
6、ses business card you should A. immediately pass them your business card B. look at the card and acknowledge it5. When expressing thanks to a business client who has given you a gift, you should A. send an e-mail because it is faster and more efficient B. send a handwritten note,Chapter 1,Preview (课
7、前预习),Before we learn this chapter, try to answer the following questions based on your own understanding and then read the text on your book carefully with these questions.1. What is your understanding of the quotation “Etiquette Is simply how persons lives touch one another”? 2. Why do we define et
8、iquette as a powerful combination of manners and principles?3. How can you avoid betraying yourself or compromising your integrity and be polite at the same time?,Chapter 1,The structure of the text,Part 1The Concept of Business Etiquette “Whenever two people come together and theirbehavior affects
9、one another, you have etiquette. Etiquette is not some rigid code of manners; its simply how persons lives touch one another.” Emily Post （American etiquette expert）,Chapter 1,Part 2The Effects of Business EtiquetteEmployee RelationsRespect individual personal space Dont interupt during meetingsPlea
10、sant office environmentBetter quality work,The structure of the text,Chapter 1,The structure of the text, Employee - Boss RelationsSupervisors Give thank-you cards or holiday gifts as awards Be well-dressed and groomed at all timesDo not drink too much at office partiesImprove morale and motivate th
11、e employeesWin respect and considerationSet a standard for employees Co - workers Respect their boss, aspire to emulate,Chapter 1,The structure of the text, Business-to-Business RelationsForeign clients Research the professional customsHave business cards printed in the clients native language Show
12、up on time for meetingsCan accept different cultures and accepts the clients business practicesRespect the clients time and strive to meet deadlines,Chapter 1,Part II,The Characteristics and Principles of Business EtiquetteThe Characteristics of Business Manners Etiquette = Manners + Principles 1. W
13、hat to do in all kinds of situations2. What we can expect other people to doWhats the purpose of business manners? Improve the efficiency of business transactions in the long term, especially in international markets.,Chapter 1,Part II,Basic requirements of Business Manners 1. Professional Image Pos
14、itive impression 2. Dress Codes Clean and professional 3. Communication Good Respectful, patient and calm Use poor grammarBad Speed talking Use filler words 4. Timeliness Committed to the organization Take your job seriously5. Be Positive Induces a level of confidence Increases your motivation,Chapt
15、er 1,Principles,What do principles tell us?1. Why a certain manner is called for2. What to do when there is no prescribed manner or a manner does not work 3. How to resolve different situations in interpersonal relationship,Chapter 1,Three principles,The three principles that govern all etiquette 1.
16、 Consideration Concept: look at the current situation and assess how it affects everyone involved The essence of etiquette: sincerely considerate, respectful and honest Functions: 1. Allow the real you to thrive2. Give you the skills and confidence to build the best relationships possible3. Give you
17、 the opportunity to be successful,Chapter 1,Three Principles,2. Respect Concept: Look at how your possible actions will affect others in the future Importance: The essential etiquette in interpersonal communication1. Listening to the others attentively2. Not interrupting the others conversation How
18、3. Remembering the names of new acquaintances4. Replying promptly to the letters phone calls and messages,Chapter 1,Three Principles,3. Honesty Concept: Act sincerely and being truthful, not deceitful. Etiquette does not mean putting on airs, playing games, betraying yourself, or compromising your i
19、ntegrity. The more considerate, respectful, and honest businesspeople sincerely are to one another, the better their relationships will be with co-workers, employees, customers, and suppliers, Etiquette greases the wheels of social interaction.,Chapter 1,Situational practice for etiquette,Task ITalk
20、 to your partner. Practice the model conversations on the textbook with your partners.,Chapter 1,Situational practice for etiquette,Situational practice for etiquette,Task IIWork in groups. Make up or search for more situational conversations that may occur in businessexchanges, paying attention to etiquettes and put them into practice.,Chapter 1,Situational practice for etiquette,Thank you,
