1、Lesson 26 Wanted: a large biscuit tinComprehension questions1. Are we free to choose the things we want any longer? 2. What does advertising exert on us? 3. Have advertisers made a close study of human nature? 4. What have they classified? 5. What do we all love to get? 6. If an advertisement begins
2、 with the magic word FREE, what can happen? 7. What do advertisers offer nowadays as well as free samples?8. What do they devise to enable us to win huge sums of money?9. What did the biscuit manufacturers ask listeners to do? 10. What did they offer? 11. Was the response tremendous? 12. How did one
3、 lady bring in a biscuit? 13. How much did it weigh? 14. What happened to all the biscuits that were sent? 15. How much did the largest weigh? 16. What arrived at the factory just before the competition closed? 17. What was on the lorry? 18. Who had made it? 19. What had he used to make it? 20. What
4、 had to be used to take the biscuit off the lorry?21. How much did the company have to pay the student?Match the words with the explanationsavoid pride exert subtle classify sample devise enable capture manufacturer response occupy colossal ingredient crane anticipate1_to arrange sth in groups accor
5、ding to features that they have 2_ to invent sth new or a new way of doing sth 3_ to make sb interested in 4_ to fill or use a space, an area or an amount of time 5_ to expect sth 6_ to make it possible for sb to do sth 7_ to be proud of sth 8_ to use power or influence to affect sb/sth 9_ to keep a
6、way from sb/sth; to try not to do sth 10_ not very noticeable or obvious 11_ a person or company that produces goods in large quantities 12_a small amount or example of sth that can be looked at or tried to see what it is like13_ one of things from which sth is made, especially one of the foods that
7、 are used together to make a particular dish 14_extremely large 15_ a reaction to sth that has happened or been said 16_a tall machine with a long arm, used to life and move heavy objectsComplete the sentences with proper forms of the words or phrases givenpride oneself on sothat begin with avoid be
8、fore long exert manufacturer go wrong weigh devise capture anticipate1. No one can _ being influenced by advertisements.2. Much as we may _our good taste, we are no longer free to choose the things we want, for advertising _ a subtle influence on us.3. An advertisement which _the magic word FREE can
9、 rarely_.4. They _hundreds of competitions which will enable us to win huge sums of money.5. Radio and television have made it possible for advertisers to _ the attention of millions of people in this way. 6._, biscuits of all shapes and sizes began arriving at the factory.7. All the biscuits that w
10、ere sent were carefully_.8. It was _heavy _a crane had to be used to remove it from the lorry.9. The_ had to pay more money than they _, for they bought the biscuit from the student for 24, 000. Pay attention to the use of “as”1. Much as we may pride ourselves on our good taste, we are no longer fre
11、e to choose thethings we want, for advertising exerts a subtle influence on us.2. Clever as she is, she is unable to solve the problem.3. Poor as the couple was, they are very generous and never refuse to help.4. Try as he might (=however hard he tried), he couldnt persuade his wife to change her mi
12、nd.Translate the following sentences into Chinese, paying attention to the words in bold1. The moon exerts a force on the earth that causes the tides.2. You should avoid mentioning his failure in passing the math exam when you see him this evening.3. She has always prided herself on her appearance.4. The books in the library are classified according the subject.5. They use cartoons to capture the imagination of younger audiences.6. The instructions of the manufacturer will show you how to use the equipment.7. Despite this, he was so extravagant that he was always in debt.
