1、英语毕业论文-商务英语在对外贸易中的作用河南商业高等专科学校 毕 业 论 文 题 目 商务英语在对外贸易中的作用 学 号 班 级 专 业 系 别 作者姓名 完成时间 指导教师 职 称 The function of business English in International trade A thesis submitted to Henan Business College in partial fulfillment of requirement for the Business English Major Under the Supervision of Lecturer Depa
2、rtment of Foreign Languages of Henan Business College 第 页 The function of business English in International trade Abstract China is the main power for the development of the world economy and it is one of the members of WTO. Chinas Production and marketing has met the demands with the world marketin
3、g. As the increasing of corporations with other countries, business English is becoming more and more important in the international marketing. We can obtain business knowledge, promotion, and do other works by using business English. This article describes the function of business English in intern
4、ational trade through the analysis of business Englishs connotation and features. At first, I will introduce the connotation and features of business English. And business English becomes more and more important today. The second, I will describe function of business English in International trade.
5、The business English is treated as a transfer of new knowledge in International trade. At last, I will describe the business English and International marking, engaging in the International marking. Key words: Business English, Marketing, Function 第 页 商务英语在国际贸易中的作用 摘要 中国是世界经济发展动力源，也是 WTO 重要成员国，生产与 营
6、销的各方面都与世界接轨。随着我国与各国经济贸易合作日趋 频繁，商务英语在对外贸易中的运用也随之增多，其重要性也日 益凸显。我们可以通过商务英语获取商业新知、进行促销、制作 广告,还可以通过商务英语开展其它有效的工作。本文通过分析 商务英语的内涵和特点，探讨了商务英语在对外贸易中的重要作 用。 首先，我会介绍商务英语的内涵和特点，商务英语在今天已 变得日益重要。 其次，我会叙述商务英语在国家贸易中的作用。商务英语被 认为是国际贸易的一种新的知识。 最后，描述商务英语与国际市场。 关键词：商务英语，对外贸易，国际营销，作用 Contents Abstract in English . Abstra
7、ct in Chinese . 1 preface .1 2 The concept of business English .2 2.1 The connotation of business English.2 2.2 The features of business English.3 3 The function of business English in International -trade.5 3.1 The position of business English in International trade. . 5 3.2 The transfer of busines
8、s English in International trade.6 3.3 Business English is the bridge to International trade communication.74 Business English and International marketing 9 4.1 The basics to engage in the International marketing9 4.2 The special use of business English in International marketing.11 5 Conclusion.12
9、6 Bibliography14 1 第 页 The function of business English in International trade 1 Preface International marketing activities are becoming increasingly frequent with the increasing trend of global economic integration greatly. Language function becomes extremely powerful if you want to have a good com
10、munication in international marking. Business English is an important English branch for special purpose ESP, English for Special Purpose , and it is also a modern international marking professional in the field of language. And its lexical, syntax, style have their own characteristics. With the dev
11、elopment of global economic integration and global economic integration, Chinas foreign trade and economic cooperation has developed rapidly with the rest of the world and economic come-and-go increasing frequently. At the same time, the rapid development of science and technology also changed the t
12、raditional market, and had greatly promoted the economic come-and-go between each country. The economic trade all over the world is becoming mutual infiltration, mutual independence. Whats more, business English is used more widely. Business English is not only the inevitable result of social develo
13、pment, but also a necessary trend of the development of English linguistics. In early twenty-first Century, the era of knowledge economy, business English as the English variant of the 2 第 页 important function, are shown its strong vitality, and its application and popularization are obviously. It i
14、s a fact that it is not a dispute, and it is a kind of delectable phenomenon. 2 The concept of business English 2.1 The connotation of business English Business English concept has put forward today, even though the starting time is short, with the international market trend, English learning is rag
15、ing like a storm today. Many training institutions and business make English as its main training project. What is business English? Is it suitable for any person to read? From the current English training purposes, both exam training, and ability trading, business English is between two sections. A
16、s the Chinese market thoroughly ground blends into the international economy society, due to the large number of foreign companys landing in the domestic talent market which is lacking for the English talents. But once again we describe business English as not a panacea, but also not exist independe
17、ntly. Many foreigners invest enterprises and need employees with more professional English ability in English, such as ETS TOEIC and TOPE, and some of the TOEIC referred to business English, but the two are different, and their meanings and effects are different. For occupation English, students par
18、ticipate in a test and get a certain score to prove their English language application ability. Students get a score, proof of their ability, to undertake related work. 3 第 页 As a matter of fact, such as TOEFL, getting high marks in the examination does not prove that they have the corresponding abi
19、lity. Business English, as a specific course, stress is not only the language level, but also is a kind of practice to enhance comprehensive quality. B E C will help students to learn how to use the English language to achieve higher occupation target, like the western management philosophy, psychol
20、ogy, how to work with foreigners and so on. We have to admit that English is just a kind of English occupation. Occupation can be said that English is professional English, such as tourism English, legal English, medical English. But their common point predicts essential English language foundation.
21、 The characteristics of business English mainly lies in its teaching specialization, colloquial skill and the more targets. In the final analysis, practical business English is the great feature. There are no other English courses. Accordingly, to offer corresponding course training institutions hav
22、e very high requirements. 2.2 The features of business English For the business English, translation criteria except “faithful fluent”, should be added the reality. Liu Jichun believes that foreign instrument translation principle is fixed format, style dignified, graceful wording, rigorous. Foreign
23、 contract translations are rational, standardized, and rigorous sex. Zhang Xinhong, Li Ming argues that in addition to the translation of business English translators must enhance two languages and culture and be familiar with the 4 第 页 translation skills, and business knowledge, knowing business fi
24、elds of linguistic features and expression method. Chang Yutian thinks the translation principle standard is that translation of the most primary task is not to change the language, but to deliver meaning, information and content, therefore, the translation of business English is different from lite
25、rary translation, and it must emphasize the semantic equivalence or equivalent, accomplish “authentic”, and let the reader have professional experience, rather than general language description. The highest standard of business English translation is functional equivalence. Functional equivalence is
26、 that the translator gets from the macro, business English discourse, to hold the business English translation. But for a translator, trying to achieve this goal, they must first consider the choice of words, especially the technical terms of lexical selection. The choice of words and the translatio
27、n have very close relationship. It can be said a translation is successful or not depends greatly on the choice of words. Choosing the proper, appropriate words is the correct way for communication. As everyone knows, English vocabulary is one of the most significant features in a word polysemy. The
28、 same word in different context has different meanings in business English vocabulary. Many familiar word or phrase which put in Business English may have a special and different meaning. Thus, these words become a specific discipline in the professional technology. For example:1. Once the jewelry w
29、ere safely locked up in the bank he had no more anxieties about their security 珠宝一经安全地锁在银行里，他就不再担心它们的安全 5 第 页 了 。在这句话里“security”指“安全” ，而在其他方面里它属于术语， 应分别译为“抵押”和“证券” 。 2.He gave his house as a security 他以房子做抵押 3.Treasury securities are revalued daily 国库券每天都重新估价 From the above examples we learn that on
30、ce a word in Business English or in certain industries is known as the “jargon” of the title, then it must have a general international usage terms meaning in its industry. For example: Should you find interest in any of the items in our catalogue，please do not hesitate to send enquiries. 译文：如对 目录中的
31、任何项目感兴趣，请径直寄来询盘。 “enquiry”作为普通 词汇，意为“询问、打听、调查、查问” 。但在商务信函中，指“询 盘” 。 3 The function of business English in International trade 3.1 The position of business English in International trade Business English in international trade plays an important role with the increasing of foreign-funded enterprises
32、and the greatly development of the Chinas foreign trade, how to win the international trade competition for one person, to obtain the imum benefits of value, it has put forward higher requirement for foreign trade. And the foreign trade development needs to communicate and consulate with various kin
33、ds of states. There is no wonder that language has become one of the most important media 6 第 页 and obstacles in international trade. Whats more, English as a global language, its status is so important, and at the same time, the business Englishs position is becoming more and more important in the
34、foreign trade. Last but not the least, business English is becoming closely with more and more fields and places. 3.2 The transfer of new knowledge of business English in International trade Business English can help us to obtain the commercial new knowledge, and to share new technology achievements
35、. Nowadays, the rapid development of the world has entered the era of knowledge economy. The era of knowledge economy means that the product contains more of the latest science and technology and human knowledge essence, and it has also become a competition key in the foreign trade. In the process o
36、f the foreign trade, people are usually to obtain new knowledge and skills through the using of language, the transmission of information and ideas. Scientific and technical person with the skilled business English translation skills can translate the products of the other countries accurately. Thro
37、ugh the timely and accurate access we can get the latest business information technology and knowledge, understand the similar products under the new international market development trends. Whats more, we should study and promote the foreign advanced technique achievements, the new experience and m
38、ethod to strength the international exchanges and cooperation. At the same time we should prove the quality of our 7 第 页 products, to obtain higher profit and economic development. 3.3 Business English is the bridge to International trade communication Business English is the bridge for foreign trad
39、e communication, and English is the only language which is a global coverage of the language medium. Its global communication plays an important role in the world and wins support from the people. According to linguists estimate, in addition to the United States, Australia, Britain and other English
40、-speaking countries, about one billion people in the world can use English skillfully. According to incomplete statistics, there are more than seventy percent global trades using English to communicate, consulate, and negotiate. Chinas foreign trade is increasing as the development of economic globa
41、lization, and the business English is becoming more and more important in trade communications and trade negotiations. The ordinary English can not adapt to the development of the diversified economy and the social demands, and there is more needs for the business Englishs strong application and inn
42、ovation. Business English is based on the business knowledge and the business background. The common English in foreign trade cant ignore the business Englishs communication skills, social culture background and business knowledge. Therefore, business English has become an indispensable tool and bri
43、dge for foreign trade communication in the world, so as to reduce and avoid the misunderstandings in the trade exchanges. Then it can promote 8 第 页 the good trade relations between the two sides and make a mutual benefit. The proper use of Business English can effectively avoid friction and promotin
44、g the development of economy. Business English is a window for enterprises to understand the international market and product and is also one of the important ways of foreign marketing in the world of this big market. Business negotiations, consultations, usually use English telex, and named the for
45、m of a letter. The proper use of business English in the foreign trade requires making the wording accurate, rigorous, and tries to use jargon and terminology, to avoid divergence in comprehension. For example: bid 递盘, underwriter 保险人, surcharges 附加费. The correct understanding and use of business En
46、glish can reduce unnecessary friction, and promote trade cooperation between the two sides. The lawyer is unavoidable to use business English knowledge in the process of the trade friction. The lawyer can have a better understanding of the other national laws in terms of word format and habit through access to other national laws and other related knowledge, and make full use of legal knowledge to protect its trade interests. At the same time it can help the enterprises to negotiate and sign a contract in the international business through the
