1、 Play film and Television animation It plays a prominent role in the inheritance of traditional folk art In 2016, CCTV launched a 52-episode animated blockbuster Little Aid Lord during its summer holiday.The content of this film is derived from the little Ji Gong story spread among Chinese people. T
2、he animation scene also fully shows the geographical features of Jiangsu and Zhejiang regions in China, which can be said to be a masterpiece of inheriting the folk art. The popularity of the cartoon Little Jigong in CCTV reflects the cultural consciousness of Chinese artists in inheriting folk art.
3、 Since the 18th National Congress of the CPC, Chinas folk art has entered a new stage of development. In this process, film and television animation also shoulders important responsibilities and missions, and has become an important carrier of inheriting traditional folk art. . through the story con
4、tent to highlight the spirit of the folk art purpose Chinas folk art has a long history of development, from the content to form are permeated with the characteristics of the Chinese national culture. The folk art, with its historical memory and fragrance of soil, has been enriched and innovated fro
5、m generation to generation. It has become the source of content and form to support the development of Chinas contemporary culture and realize the dream of a strong cultural nation. Driven by digital technology, film and television animation art also develops vigorously. However, in the current deve
6、lopment of film and television animation, Korean and Japanese animation and American animation show a strong trend to seize the market of Film and television animation in China, and show a trend of erosion to Chinese audiences, especially young audiences, in the field of ideology, which has already
7、jeopardized Chinas cultural security and the inheritance of traditional culture. In the summer animation market of 2015, except Monkey King: Hero is Back In addition to the 956 million yuan box office, other domestic animated films such as Boonie Bear, The God of Doors, and Beast of The Year receive
8、d only a modest response in the market, while imported animation films such as Zootopia, Finding Nemo and Angry Birds showed strong box office appeal. The more national, the more the world Chinas film and television animation to obtain new development in the new historical period, improve market com
9、petitiveness, must be the creation of focus in the field of traditional culture, fully tap my country folk music, drama, such as paper cutting, wood carving art form elements contained in the animation production, and will be the spirit of traditional Chinese culture theme throughout the artistic cr
10、eation, in the film and television animation inheriting the essence of the Chinese nation, for the practice of socialist core values to contribute. Folk art can be handed down from generation to generation, on the one hand, because its art form has a broad base of the masses, on the other hand, beca
11、use peoples thoughts and feelings, values and aesthetic taste are poured into it. Through the folk art, people express their love for the motherland and the nation, pass on the aesthetic characteristics of the nation and the region, and finally create the folk art integrating ideology, artistry and
12、education.Film and television animation can combine the characteristics of folk art and the spirit of The Times to find the object of expression from folk art. China is a multi-ethnic country, different ethnic cultures have differences. In the production process of film and television animation, it
13、is necessary to fully absorb and draw lessons from the characteristics of different national folk culture to enrich the creation content. In particular, different folk cultures have their own unique ways of artistic expression and representative figures. By reshaping the typical images of different
14、nationalities, the cultural deposits and spiritual connotations of different nationalities can be fully displayed. Through the spread of film and television animation, the wise and wise folk legend Afandi of Xinjiang Uygur, the heroic and fearless Mongolian hero Haibu and other images have been deep
15、ly rooted in peoples hearts. The flickering spiritual brilliance of these images has long gone beyond the scope of their own nation and become a common spiritual characteristic of the Chinese nation, which also provides a steady source of creation for film and television animation. . through the cha
16、racter image inheritance of folk art modeling characteristics First of all, film and television animation needs to learn modeling characteristics from folk art.Chinese folk art embodies the characteristics of symmetry, perfection and exaggeration in traditional Chinese culture in figure modeling. Th
17、e full application of these modeling methods in film and television animation can not only highlight the character characteristics, but also enhance the visual impact of the character. For example, the figure modeling of Chinese New Year pictures often appears in the figure modeling of film and tele
18、vision animation, which gives birth to one character image in line with the aesthetic characteristics of Chinese traditional culture and improves the affinity of the animation image. Cartoon characters in pride of general reference to the characteristics of the goalkeeper, the lad modelling, again a
19、ccording to the demand of film and television animation and creative shape, finally present the audience is put on the armor of goalkeeper, with Beijing Opera face facial image processing, character gestures also penetrates a motion characteristics of the New Year pictures, gives the general bossine
20、ss character traits show adequately. Secondly, film and television animation needs to learn color characteristics from folk art.The traditional Chinese art USES five colors, namely red, yellow, black, white and green, reflecting the traditional Chinese theory of the five Elements. It pays attention
21、to emotional expression and emphasizes freehand brushwork in color collocation. Due to the compact plot, concentrated conflicts and single characters in most cartoons, the color use in traditional Chinese paintings is of high reference value in the characterization of film and television animation.
22、In Nezhas The Sea, red and green are used as the main colors for image color design. Before Nezha was reborn, red was the dominant color, reflecting her fearless, kind and upright character. After its rebirth, the main tone is green, which not only symbolizes the rebirth of life, but also reflects t
23、he vitality and vitality of the characters. King Tota Lees color is bright red, indicating his dignity and seriousness of character. The dragon King of the East China Sea mainly USES cyan color, showing his calm and cruel character. These methods of color use not only inherit and develop the connota
24、tion of traditional color expression in China, but also easily arouse the resonance of the audience. At the same time, the modeling characteristics of Chinese painting, paper cutting and other arts also affect the creation of film and television animation. In the creation of the characters in the Sp
25、ring and Autumn and Warring States Dreams, the painting method of embroiders the characters in Chinese classical novels is adopted. The animation picture is simple and vivid, and the blank art of Chinese painting is fully utilized to make the characters lifelike and meticulous, with expressions betw
26、een the eyes and the eyebrows. Finally, film and television animation also needs to learn from folk music art.Music is an important element in film and television animation, and the choice of music with national characteristics can inject distinctive nationality into film and television animation.Fo
27、r example, the animated cartoon Three Monks, which is based on the story of traditional folk proverbs in China, highlights the ebony and far-away pursuit of traditional Chinese music when dealing with music. Instead of music, the cartoon only USES the sound of wooden fish to represent the identity o
28、f the characters. Because the story of one boy is a boy, two boys half a boy, three boys no boy is so popular, the irony of the story is easily understood by the audience, although there is no commentary. . through the expression of the folk art form characteristics Chinas folk art has the character
29、istics of adapting measures to local conditions. Because of the differences in language forms, living habits and local customs, the folk art of different regions and nationalities gives birth to the rich and diverse folk audio-visual art forms in China. In the process of inheriting folk art, film an
30、d television animation should make full use of the diversity of art forms to show the richness of folk art in China. First of all, we should make good use of the form of dramatic art.Drama is a wonderful flower in the gallery of Chinese folk culture and art. From the performance form to the performa
31、nce content all contains the profound traditional culture essence. To carry forward and develop the drama art has become an important part of the development of cultural undertakings during the 13th Five-Year Plan period. In order to make the dramatic art live and pass down, we must pay attention to
32、 the penetration of various forms of art. The film and television animation developed with the help of digital technology not only has certain advantages in the form of production, but also has a special audience. It is also an important way to inherit the folk art form to inspire people of differen
33、t ages, especially children and teenagers love for drama through animation. Seven product magistrate in henan opera has been innovating animated film as an example, the film through the vivid singing, lively animation form showed seven county magistrate humor, witty personality and uprightness, advo
34、cate the moral sentiment of the people, rely on henan opera has been innovating on its singing, dress form, on the content of the story and delivered the positive energy, let the audience in a relaxed and lively atmosphere to enjoy the drama, and accepted the ideological education. Secondly, the pup
35、pet show should be used well.Puppetry has different forms of performance in different regions of China, but its common characteristics are broad materials and simple forms of expression. Although modern film and television animation has been able to realize 3D technology with the promotion of digita
36、l technology and can depict the subject in a meticulous way, the clumsy and interesting puppet show contains the beauty of traditional culture and folk culture that cannot be replaced by modern animation technology. The development of modern film and television technology can make the performance of
37、 puppet animation more flexible and vivid. Chinas film and television animation has been relatively successful attempts in this respect, such as Laoshan Taoist, Long Hair Sister, Xiyue Qitong, etc. These works not only make full use of the artistic techniques of puppetry, but also devote themselves
38、to the promotion of good and punishment of evil in the selection of content, which has a positive enlightenment effect. In particular, Laoshan Taoist (Laoshan Taoist), based on Strange Stories from A Chinese Studio, integrates kunqu Opera singing into it, which not only fits the characters scholar s
39、tatus, but also adds to the films traditional culture. Third, we should make good use of the paper-cut art.Paper-cut art is one of the important traditional folk art forms in China. The image of paper-cut art is not only abstract but also exaggerated in expression, full of expressiveness and appeal.
40、 The use of paper-cut art to create film and television animation can bring audiences a different experience from the modern film and television animation art generated by digital technology.Because the paper cutting art in visual color is relatively simple, lively, mainly through the effect of ligh
41、t and shadow to show the movement and static changes of the characters, the character image is abstract and summary, so through the paper cutting art produced by the animation is dynamic, good picture effect. Some scenes in the American animation Kung Fu Panda 2 are based on the paper-cut art form o
42、f Our country. Combined with 3D animation technology, the expression techniques are rich and with Chinese characteristics. Chinas paper-cut animation has also been successful, such as Pig eight quit eating watermelon, Peach Garden and so on. On the basis of paper-cut art, these film and television a
43、nimations have carried on some innovation, so that the character image is more suitable for the performance characteristics of film and television animation, which provides a reference for Chinas film and television animation to absorb the expression form of folk art. General Secretary Xi Jinping ha
44、s stressed on many occasions that we should draw on the wisdom and nutrition of the fine traditional culture that has been formed and accumulated by the Chinese nation from generation to generation, carry forward the cultural genes, extract the essence of ideas and display the charm of spirit. There
45、 are various forms of folk art in China, such as shadow puppetry and ink painting, which have been successfully expressed in film and television animation. With the development of film and television animation and the continuous improvement of production technology, whether drawing lessons from folk art form or making full use of folk art form to create film and television animation, will help to give Chinas film and television animation more distinctive national characteristics.
