1、Getting the message,producer,pattern,description,photograph of the product,Advantages & disadvantages of ads.,Provide information about latest products.,Mislead customers or cheat them of money.,Increase sales by repeated advertising.,Give false or incorrect information.,Cut costs of newspapers and
2、make them cheaper.,Take too much time or space on TV or newspapers.,Make the public aware of social problems.,Make teenagers want things that are bad for them.,Advertising is a _ _ industry. It has gone _ _ _ with radio, television and other media.People _ to ads in different ways. Some think ads ar
3、e useful and help _ make informed _ while others _ companies _ using ads to mislead us. Companies can influence customers choices by introducing a _ name and by _ products _ customers needs.,Listen and fill in the blanks in the following passage.,highly developed,hand in hand,react,consumers,choices
4、,accuse,of,brand,associating,with,There are so many ads for customers that advertisers must try to _ their message _ by _ _ their emotions.Ads help companies and _ in all kinds of ways. They can help companies increase sales. At the same time, they help customers choose among all the _ products. In
5、fact, truthful ads provide good information, and help customers compare features, _ and costs. Some governments name a famous person as their spokesman or _ to make people _ of their _ problems and policies.,get,across,appealing to,customers,available,functions,spokeswoman,aware,social,Customers sho
6、uld _ themselves by _ an eye _ for bad ads, telling false information from real facts and making good choices.,protect,keeping,out,Read and judge the following sentences true or false.,1The basic principle of advertising is fairly difficult.2Since an increase in sales means an increase in production
7、, the price may be increased, too.3Truthful ads provide good information that helps customers to decide weather they want or need the advertised product.,4Perhaps the most important function of advertising is to increase a companys profits.5By using the techniques developed by the advertising indust
8、ry, governments and other non-profit organizations can spread knowledge, change attitudes and improve society.,Para1:Para2:Para3:Para4:Para5:,Ads are found almost everywhere.People react to ads in different way.The basic principle of advertisement is to influence the choices customers make.Ads help
9、companies and customers in a variety of ways.The most important function of advertising is to introduce new products.,Para6:Para7:Para8:,Governments and other non-profit organizations can spread knowledge, change attitudes and improve society.Consumers should be careful of illegal ads.Consumers shou
10、ld learn to protect themselves from false ads and make smart choices.,Ads p_ - ads are found almost everywhere,About ads,Different r_,The basic p_,Ads f_,Bad ads,Learn to a_ ads to protect ourselves,opularity,eaction,rinciple,unctions,nalyse,Words That Sell,Obey your thirst.服从你的渴望。（雪碧）,Good to the l
11、ast drop.滴滴香浓，意犹未尽。（麦斯威尔咖啡）,The choice of the new generation.新时代新选择。（百事）,Starting the day with coffee.一天好开始。（雀巢咖啡）,1.Talking is cheap but important, which can make millions in the world of advertising.2.Companies use striking names for their products to make people remember the advertisement.3.A goo
12、d slogan should make consumers have an image of the company and product.,4.“puts life into dry hair” has the same meaning as “puts living things into dry hair”.5.A British car company had to change the name of the car, because Germans dont like its name.6.Sellers are kind to consumers, because they
13、always give us discounts.,ShermonsSafeguardQuickStoneLuckyClean and clearTideShampoo,席梦思舒肤佳快克四通乐凯可伶可俐汰渍香波,Intelligence everywhere.智慧演绎，无处不在。（摩托罗拉手机）Just do it.只管去做（耐克运动鞋）Where there is a road, there is TOYOTA.有路就有丰田车,How to create a positive image of the product,Choose the words and brand names:,A g
14、ood slogan:,Fill in the chart to answer the following 3 questions:1.How do the ad-makers create a positive image of the product they are promoting?2.How do ad-makers choose a name for the product？3.How are the ads presented?,1.Tell the consumer about the advantages2.Choose a funny or unusual name3.U
15、se a well-known word4.Choose names from old stories or legends5. Invent new words for,1.Catchy2.Easy to remember3.Convey a message or idea,Ads started with a puzzle or question and presented in a humorous way,Part1(para1-3)Skills of words in adsPart2(para4-7)Problems produced by words in ads,Good brand namesGood slogans,Translation of brand namesWords traps in advertising promotion,Words That Sell,
