1、Listening,Workbook,Unit 5,1 Before listening, discuss these questions in groups giving reasons for your opinions.,1 Would it be a good idea to ban advertising?2 How can you tell if advertisers are being truthful or not?,3 If companies stopped spending money on advertising, would the goods be cheaper
2、?4 Does advertising really promote products and services?,2 Mr Hall, a teacher of a senior English class invited the president of an advertising agency to give a talk to his class. When the talk was over, the students asked the president some questions. Listen to the tape an number the questions abo
3、ve in the order tha t you hear them.,4 3 1 2,3 Read the questions on page 83 and then listen to the tape again. Tick the answers that best summarize the presidents reply.,1 C 2 B 3 A,4 Listen to the tape again and focus on the presidents replies. Before she answers the questions she makes a comment
4、about each question. Complete her comment and discuss why she begins her answer with these comments.,1 Thats an _ question.2 Good _, Ben.3 Yes, I _, but in fact, wed be a lot worse off without advertising.4 Thats _ question.,excellent,point,Understand your feelings,another good,1 Look at the adverti
5、sements below and discuss the following questions in your group.,Talking,Example:In AD1, the advetiser claims that there isa reduction of at least 50 per cent on all carpets and as much as 90 nper cent on some.,1 What claim does each advertisements make to persuade the consumer to buy the product?,I
6、n Ad 1, the advertiser claims that there is a reduction of at least 50 on all carpets and as much as 90 on some.,In Ad 2,the advertiser claims that the TVs they sell cost only 25 of other TVs of the same quality.,In Ad 3, the advertiser claims that this mop will clean the floors in half the time, im
7、plying that it will clean the floors in half the time of the other mops, though thhis is not stated.,In Ad 4, the advertiser claims that a person can learn to play the piano in only 10 lessons and that if you arent satisfied with the course, they will refund the cost of the lessons.,In Ad 5, the adv
8、ertiser claims that if a person uses the advertised pills, they will lose 20 kg in weight in just 10 weeks.,2 Do you think the claims the advertisers make are true? Give reasons.,3 How could you check the advertisers claims to make sure they are true before you buy?,Using words and expressions,1 Com
9、plete the paragraph with words from the box.,At a conference yesterday a _ for the Health Department, Mr Dennis Hall, _ the audience that the government would soon be passing laws to make all _ advertising illegal. He said that some cigarette advertisements were not aimed at,spokesman,informed,tobac
10、co,_ audiences but instead _ at children. He said the public could no longer _ on the _ of people in advertising companies to do the right thing. “The only way to stop children taking up smoking is to _ cigarette advertising altogether and to _ our young people about the dangers,mature,targeted,rely
11、,conscience,ban,educate,of cigarette smoke,” Mr Hall said. “The government will also _ a committee to decide on suitable punishments for any tobacco _ that breaks the ban. We have already set up a _ to pay the committee for their work and will now search for _ people to serve on the committee.,appoi
12、nt,corporation,budget,worthy,1. 我没法将我所有想带的衣服都装进手提箱。( fit into),2 Translate the sentences below into English,using the words and expression in brackets.,I couldnt fit all the clothes I wanted to take into my suitcase.,2. 自从我在那位女主人的晚宴上打碎了一个昂贵的盘子后, 她就再也没给我发过邀请信。( hostess; invitation),After I broke an e
13、xpensive plate at her dinner party, the hostess never sent another invitation.,3. 找接线员请拨9。(dial) 4. 我的衣橱里有很多上班穿的衣服,但是很少休闲装。( casual; garment),To contact the operator, please dial nine.,I have many garments in my wardrobe that I can wear to work, but few casualclothes.,5. 我非常爱我的狗,所以我并不在乎它摔断腿带来的医疗开支。(
14、expense),I am very attached to my dog so I didntmind the medical expenses involved when he/ she/ it broke his/ her/ its leg.,6. 当我们听说他被指控犯有故意杀人罪时,我们都不敢相信自己的耳朵。(murder)7. 警察在市里所有的电台广播说明了那个走失的孩子的模样。(broadcast),When we heard that he was accused ofmurder, we couldnt believe our ears.,The police broadcas
15、t a description of themissing child on all the citys radio stations.,8. 那家航空肥公司收了我额外的超重行李费。(overweight) 9. 需要我把你的电视调到新的频道吗？(tune),The airline charged me extra for the overweight suitcase.,Would you like me to tune your television to the new channel?,3 Fill in each black with a word containing the sa
16、me root of the word chose from the box.,1. Although she was still busy working on a film, the _ was _ vice _ of the Motion Picture Association. Once the film was completed, she dedicated her time to a committee _ a complete _ on smoking in films.,actress,appointed,chairperson,advocating,ban,2. Altho
17、ugh Mr Black received an _ to the party, he was unable to go because he had an _ that day in another city. However, he told the hostess that he hoped to be _ to her next party.,invitation,appointment,invited,3. The _ has made several _ errors in copying the document.,4. Susan has just had an _ on her throat and has come through it all right. She is expected to return to her job as an _ in a telecom company in weeks time.,typist,typing,operation,operator,5. It is against the law to serve _ drinks to teenagers.,alcoholic,Thank you.,
