1、Day Five Translation of Advertisement,Translation of advertisement Translation of brand names Translation of slogansKISS-Keep It Simple and Sweet.,Translation of brand names,Transliteration -情感意义 Pierre Cardin(皮尔卡丹), Kodak (柯达彩色胶卷), Philips (飞利浦电器) Consider the cultural factorRevlon(露华浓)李白描写杨贵妃花容月貌的
2、名句“云想衣裳花想容,香风佛榄露华浓”。 Carrefour (家乐福), Coca cola(可口可乐), Pepsi cola (百事可乐) ，Benz(奔驰、平治、宾士), BMW(巴伐利亚汽车制造厂宝马 ,辛弃疾青玉案元夕“宝马雕车香满路”)乐凯Lucky(幸运的)，方正Founder(奠基者、创立者) ，王朝”葡萄酒Dynasty（朝代）联想-(Legend/ Lenovo) “Le”+“novo”取自拉丁词“novella” (新奇的)，代表着联想的核心是创新精神。,Translation of slogans,Characteristics of slogansShort wor
3、ds, esp. verb, adjective. (口语化鲜明的短词) come, go, get, use, know, look, taste, feel, do, buy, take, love, have; good, fine, real, rich, special, great,(2) Simple sentence, imperative sentence, active sentence, elliptical sentence, comparative sentence We do chicken right！我们是烹鸡专家！ Its the taste! 味道好极了！
4、Always buy Chesterfield.劝君常购吉士香烟。 keep moving 永不止步 （安踏） Anything is possible 一切皆有可能,Start ahead. - Rejoice 飘柔：成功之路，从头开始。Good time, Great taste, McDonalds. - McDonald 美好时光，美味共享，尽在麦当劳。Im loving it. - McDonald 麦当劳：我就喜欢。Connecting people. - Nokia 诺基亚：科技以人为本。You cant beat the feeling. - Coca-Cola 可口可乐：挡不
5、住的感觉。A diamond lasts forever. - De Bierres 迪比尔斯联合矿业：钻石恒久远，一颗永流传。,(3) Aesthetic feeling - rhetorical devices Unlike me, my Rolex never needs a rest.和我不一样，我的劳力士从不需要休息。(personification) Im More satisfied! 我更喜欢摩尔牌香烟！（双关） Double delicious. Double your pleasure. 双份美味，双份愉悦。(repetition) Hi-Fi, Hi-Fun, Hi-Fa
6、shion, only from Sony. 高保真，高乐趣、高时尚，只来自索尼。(Alliteration头韵) A contemporary classic. A timeless timepiece.当代的经典作；永久的计时器。(Antithesis对偶) In Asia-Pacific All roads lead to Holiday Inn. 亚太地区范围内，条条道路直通假日饭店。 (simulation仿拟),Think again, Think Canon. - Canon 佳能：再想一下，想到佳能。Behind that healthy smile, theres a Cre
7、st kid. - Crest 佳洁士：牙齿健康，笑容绽放。Exclusively Fine Champagne Cognac. - Remy Martin XO 人头马一开，好事自然来！ The sign of excellence. - OMEGA 欧米茄：凝聚典雅。Focus on life. - Olympus 奥林巴斯： 瞄准生活。Come to where the flavor is. Come to Marlboro Country. - Marlboro 光临万韵之境！万宝路世界！,Translation methods of ads pay attention to (1)
8、transformation of information (2) transformation of publicity and impelling effect (to maintain characteristics of words, syntax and rhetoric)吸引力(attractivecatch the readers attention)创造力(creativeproject an image)说服力(persuasiveurge the reader to act) 影响力 (impressiveproduce an impact),Eg.Fresh up wit
9、h 7-up. 七喜喝一口，神爽气又足。Things go better with Coca-Cola. 喝可乐，万事乐。Only your time is more precious than this watch. 手表诚可贵，时间价更高。,exercise,衣食住行，有龙则灵。Your everyday life is very busy, Our Long Card can make it easy. 你不理财，财不理你If you leave “Managing Money” alone,Money will manage to leave you alone 中药材广告：“药材好，
10、药才好。” Only fine medicinal herbs Make fine herbal medicines.,Chinese-English translation,要想皮肤好，早晚用大宝 Good skin comes from Dabao. Applying Dabao morning and night makes your skin a real delight . Applying Dabao MORNING and NIGHT makes your skin soft and bright . Dabao you will prefer, sooner or later.
11、 To make your skin soft and bright apply Dabao MORNING and NIGHT. Dabao you will prefer, sooner or later. 上当不吃亏(1)Even if youre taken in, you wont suffer losses.(2)Even if you go to pawnshop, you wont suffer losses.(3)Go to pawn something; youll find its worth doing.,1Good to the last drop. 滴滴香浓，意犹未
12、尽。（麦斯威尔咖啡）2Obey your thirst. 服从你的渴望。（雪碧）3The new digital era. 数码新时代。（索尼影碟机）4We lead Others copy. 我们领先，他人仿效。（理光复印机）5Impossible made possible. 使不可能变为可能。（佳能打印机）,English-Chinese translation,6Take time to indulge. 尽情享受吧！（雀巢冰激凌）7The relentless pursuit of perfection. 不懈追求完美。（凌志轿车）8Poetry in motion, dancing
13、 close to me. 动态的诗，向我舞近。（丰田汽车）9Come to where the flavor is Marlboro Country.光临风韵之境万宝路世界。（万宝路香烟）10To me, the past is black and white, but the future is always color. 对我而言，过去平淡无奇；而未来，却是绚烂缤纷。（轩尼诗酒）,11Just do it. 只管去做。（耐克运动鞋）12Ask for more. 渴望无限。（百事流行鞋）13The taste is great. 味道好极了。（雀巢咖啡）14Feel the new sp
14、ace. 感受新境界。（三星电子）15Intelligence everywhere. 智慧演绎，无处不在。（摩托罗拉手机）,16The choice of a new generation. 新一代的选择。（百事可乐）17We integrate, you communicate. 我们集大成，您超越自我。（三菱电工）18Take TOSHIBA, take the world. 拥有东芝，拥有世界。（东芝电子）19Lets make things better. 让我们做得更好。（飞利浦电子）20No business too small, no problem too big. 没有不做的小生意，没有解决不了的大问题。（IBM公司）,
