1、雅高饭店集团 The Accor Hotel Group,Group 5,Presenter : 肖柳清 杨林 罗美丽 Collectors of information: 郝宇 0904012252杨林 0904012202 罗美丽 0904012205周美琴 0904012209肖柳清 0904012224 PPT maker:肖柳清(组长）,Team members,History,01,Human Resource (HR) Policies,02,Financial Analysis,04,Brands and Market Position,05,The key to succes
2、s,06,Environmental and Social Regulations,03,The Accor Hotel Group,Born in July,1934 in French. One of the chief of Novotel ,the Chief Executive Officer of the Accor. In 1984,he was rated as “Annual Manager “ by New Scientist The businessmen ideas：Integrity operating(诚信经营),The founder,Paul Dubrule,G
3、erard Pelisson,1964年，保罗杜布吕和杰拉德贝里松见面，决定合作建设法国的连锁饭店。两人确立了主要原则：一定要建成连锁酒店，只许成功，不许失败。,杰拉德.贝里松,In 1964, Paul Dubrule met with Gerard Pelisson and they decided to build the chain of restaurants in Franch with cooperation . They established the main principles: must be built into the hotel chain, No failure
4、 is allowed, only success.,The origin of Accor,In 1960, Paul Dubrule took advice and began to study the successful reason of American holiday inn (holiday hotel) successful reason In August in 1963, Paul wanted to build a hotel similar to Holiday Inn Hotel in France , and contacted to Holiday Inn, b
5、ut was rejected. In July in 1966, with Paul Dubrules financial support and French hotel industry credit agencys support, the first novotel was born,1960年，保罗杜布吕接受建议，开始研究美国holiday inn（假日饭店）成功的原因 1963年8月，保罗产生了在法国建设一个类似holiday inn（假日饭店）的饭店，与holiday inn联系建立法国分店，遭到拒绝 1966年7月，在获得保罗杜布吕父亲的资金支持和法国饭店业信贷署扶持下，第1
6、家诺富特诞生了,In 1960s,the partners Paul Dubrule and Gerard Pelisson creating SIEH and opening their first Novotel in Lille. It was set up in 1967. In 1974,the first Ibis hotel opened in Bordeaux.波尔多 In 1983,the Novotel SIEH group and Jacques Borel International were merged under the name of Accor. In 198
7、5,the Accor came into China.,On February,18th ,2005，Sofitel Wanda was rated as a five-star hotel. On May,19th,2005,the Ibis with 220 rooms was open in Fuzhou. On July,26th,2005,sofitel plaza xiamen was opened with 393 rooms and suites. In 2006,the number of hotel achieved 40. In 2008,the Ibis plan t
8、o make a record of 50,The growth of Accor,20世纪60年代中期，雅高的创始者两个原本互不相识的法国北方青年保罗-杜布吕和杰拉德-贝里松在美国纽约相见，他们一个在美国读书，一个刚在法国读完书。 1967年：创建SIEH 。同年第一家诺富特酒店在里尔开业。 1974年：在法国波尔多地区建立了第一间宜必思酒店（ibis）。 1975年：收购了第一间美居酒店（Mercure）。 1980年：建立了第一间索菲特酒店（Sofitel）。 1983年：成立“雅高酒店管理集团”，并开始了其在酒店业的迅速扩张。 1985年：建立了方程式1酒店（Formula 1）品牌。
9、 1990年：收购了美国连锁酒店品牌六号汽车旅馆（Motel 6）。 2001年：成为澳大利亚悉尼奥运会官方合作伙伴。同年，集团品牌公寓酒店（Suitehotel）在欧洲出现。 2002年：盐湖城冬奥会官方合作伙伴。 2003年：中国大陆第一家宜必思酒店在天津开业。 2005年：第4000间酒店（Novotel Madrid Sanchinarro）在西班牙马德里开业，成为首家诺富特品牌酒店。 2007年：集团成立40周年之际，已在全世界拥有4000家酒店和17万员工，遍布五大洲的100个国家，共计45061个房间。 2008年：乌兰巴托诺富特酒店在蒙古乌兰巴托开业。同年，与澳博合作的澳门索菲
10、特十六浦酒店在澳门开业。,历史大事记,小结,2,3,1,雅高饭店数超过200家，只用了13年。,到2005年2月底，雅高集团已经拥有了3986家饭店。,自1967年雅高公司创立以来，成立了第一家诺富特饭店以来，在雅高创立后的10年内，雅高实现了从1家酒店到146家酒店的飞跃。,History,01,Human Resource (HR) Policies,02,Financial Analysis,04,Brands and Market Position,05,The key to success,06,Environmental and Social Regulations,03,The
11、Accor Hotel Group,Human Resources Policies,Personnel management 人员管理 Internal training 内部培训Compensation management 薪酬管理Management philosophy, corporate culture 经营理念，企业文化建设to create a good working environment For the staff 为员工创造良好的工作环境,Personnel management 1.Take employment diversity 用人方面采取多样性 2.Keep
12、 trace of employees idea 集团一直保持对员工想法的追踪 3.be committed to staff recruitment, business psychology and human resource consulting and other fields so on 致力于员工招聘、企业心理和人力资源咨询等领域,Internal training 1.from basic to high-level training and education has become the subject of the group 基础到高层次的培训和教育就成为该集团的主题 2
13、. Management of all aspects ahead of its competitors 各方面的管理领先于他的竞争对手 3. Managers are trained in the group 管理者在集团内接受培训 4.accepts Assess the quality of education from External 接受外部教学质量评估,Compensation management Groups goal is to provide benefits beyond the minimum standards 集团目标是提供超出最低标准的福利 Group offe
14、rs benefits including: health care, death, and disability insurance 集团为员工提供的福利包括：卫生保健、死亡、和残疾保险等。,Management philosophy, corporate culture Innovation is our logo(创新是我们的标志） Enterprising spirit is the driving force of our development(进取精神是我们发展的动力) Performance is the key to our continued success(业绩是我们持续
15、成功的关键) Respect is the foundation to handle all relationships(尊重是处理所有关系的基础) Trust is the cornerstone of management(信任是管理的基石),to create a good working environment For the staff1.3S status, safety, service 2.3R rest, relaxation, recreation,History,01,Human Resource (HR) Policies,02,Financial Analysis,0
16、4,Brands and Market Position,05,The key to success,06,Environmental and Social Regulations,03,The Accor Hotel Group,爱、责任、环保,Love responsibility environmental protection,以植树促环保,爱启未来,Planting trees to promote environmental protection,Love and future,环保与社会法规,Environmental and Social Regulations,以植树促环保,
17、雅高酒店集团将携旗下4000家酒店共同参与“造林植树，造福地球：10亿棵树活动”，这项活动是由联合国环境规划署（UNEP）在全世界范围内发起。雅高集团的这一举措再次有力地证明了其对可持续发展的长期承诺。,Accor group will carry its 4000 hotels to participate in “ afforestation plant trees, benefit the earth: 1 billion trees activities“, this activity is by the United Nations environment program (UNEP
18、) worldwide launch. Accor group of the move strongly proves its again of sustainable development of a long-term commitment.,爱启未来（Will like opening the future；Ai-Kai Future），是雅高中国与雅高基金会携手、在联合国艾滋病规划署和国际慈善机构等见证下、于2009年11月28日启动的、资助我国受艾滋病影响家庭妇女和儿童生活与学业的、为期三年的企业社会责任项目。,Love and future (Will like opening t
19、he future; Ai-Kai future), is Accor China and Accor foundation, hand in hand in the United Nations AIDS program and the international charity, etc, and witnessed in November 28, 2009, our country started funding affected by HIV/family women and children live with school for three years, the social r
20、esponsibility of the enterprise project.,爱与环保并行,History,01,Human Resource (HR) Policies,02,Financial Analysis,04,Brands and Market Position,05,The key to success,06,Environmental and Social Regulations,03,The Accor Hotel Group,Challenges,welcome to use these PowerPoint templates, New Content design,
21、 10 years experience,Accors revenue growth is largely due to the opening of new hotels and rooms. (As of 2009,Accor had 500,000 rooms in 4,100 hotels)Revenue doesnt to grow in real terms despite a growth in rooms which signifies a decrease in average revenue per room.,Measures,Accor has initiated se
22、veral projects to increase room efficiency,By reducing debt Reduce interest payments and improve profitability,History,01,Human Resource (HR) Policies,02,Financial Analysis,04,Brands and Market Position,05,The key to success,06,Environmental and Social Regulations,03,The Accor Hotel Group,Brand posi
23、tion : a particular brand , in the heart of the consumer, a special positionMarket position :the target consumers, the clear place, a specific market and the feel,Brand and market position,Lets see the yearly plan of the Accor group in 2006 ,Budget HotelsMotel 6 六号汽车旅馆Studio 6 第六工作室Formule 1 一级方程式Et
24、ap Hotels 伊塔普饭店 Economy PropertiesRed Roof Inns 红屋顶旅馆Ibis 宜必思,Midscale PropertiesSuite Hotel 套房饭店Mercure properties 美居饭店Novotel 诺富特Upscale PropertiesSofitel 索菲特Group Lucien Barriere 路席安,路席安（卢西恩巴里尔酒店）,酒店特色附设三温暖烤箱以及健身设施。公共区域设有免费无线上网服务。此5星饭店的商务设备及服务包括小型会议室、技术服务台和礼车。此间顶级奢华酒店精心设有1间餐厅以及酒吧/Lounge 酒吧。房客可使用交
25、通服务，包括机场来回接送车按时刻表发车，费用另计。饭店提供馆内停车服务，费用另计。饭店能为房客安排门房服务、旅游咨询/购票服务、婚宴服务以及外汇服务。额外的饭店设施及服务有赌场、夜总会以及多语服务员。饭店设有吸烟区。,Group Lucien Barriere,路席安（卢西恩巴里尔酒店）,客房特色房间设有空调。均提供迷你吧台以及迎宾礼品。客房能观赏都市景观或花园景观。客房附有32寸 液晶电视 (LCD)，并提供有线电视频道。所有客房均附书桌、保险箱以及多线电话 (附语音信箱)。饭店提供免费的无线宽频上网服务。睡床搭配高级寝具。如需特殊枕头组合，请告知饭店。浴室设有淋浴设备以及吹风机。其他服务设
26、施包括咖啡机/沖茶器以及免费浴洗用品。此外，饭店每日均有房务服务，并且能依房客要求提供其他设备或服务，例如熨衣板等等。Hotel Lucien Barriere Lille的所有客房一律禁烟。,Group Lucien Barriere,History,01,Human Resource (HR) Policies,02,Financial Analysis,04,Brands and Market Position,05,The key to success,06,Environmental and Social Regulations,03,The Accor Hotel Group,Th
27、e key to success,（1）抓住一个战略机遇 （2）学习一个标杆企业 （3）建造一个连锁饭店 （4）构建一个竞争优势,(1)Catch a strategic opportunity (2) learning a benchmarking enterprise (3) build a hotel chain (4) build a competitive advantage,The key to success,In a word: Accor caught the growth opportunity of prosperous industry , used many kind
28、s of ways such as the lending, chain, contract management and so on to expand the scale of the hotel; and take the advantage of size to promote an enterprises competition ability.,一句话概括： 雅高抓住了行业兴旺的成长机会，利用借贷、连锁、合同管理等多种方式，扩大酒店规模，利用规模优势，提升企业竞争力,A successful group in terms of trading profitably A gold brand has been emerged successfully A company which has been able to fulfil many of the requirements of good corporate global citizenship.,Conclusions,Freedom question time,Freedom question time,Freedom question time,Thank you ,Thank you ,
