1、Product,Unit 4,Teaching Plan,In Class Period 1: Listening 1 Watching 1 Period 2: Listening 2 (Task 2) Speaking 1 Period 3: Listening 2 (Task 1) Watching 2 Period 4: Speaking 2 ProjectAfter Class Unit File + Supplementary Listening,Learning Focus,Knowledge: To build up the vocabulary about products T
2、o get a general idea about how to attend a fair . Skills： To learn about the typical stages involved in promoting a product: Register and prepare for a trade fair Introduce a product Demonstrate a product Compare products Present products and market analysis findings,Outline,1,2,1,2,1,2, Warming-upL
3、ook at a poster of Guangzhou International Beauty Expo 2011 and fill in the blanks with relevant information.,Listening 1-Task 1,1,9-11 March, 2011 (Spring 2011) 19-21 September, 2011 (Autumn 2011),Pazhou Complex Area B, Guangzhou,COSMOPROF Asia,Listening 1-Task 1,1,New Words & Expressions expo n. 展
4、览会The World Expo attracts worldwide attention. 世博会举世瞩目。registration n. 注册；登记The registration of students for an examination has been over. 学生的考试登记已经结束了。booth n. 摊位；小间Would you please watch over my booth? 请您照料一下我的摊位好吗?download v. 下载download documents 下载文件stamp v. 盖章They didnt stamp my passport. 他们没有在
5、我的护照上盖章。contact v. / n. 联系；接触I finally made contact with her in Paris. 我终于在巴黎同她取得了联系。print out （计算机）打印出You may use an online printer to print out the data. 你可以使用联机打印机把数据打印出来。,Listening 1-Task 1,1, Extensive ListeningAlice calls the Guangzhou International Exhibition Center. Listen to the call and de
6、cide whether the following statements are true or false. Then write down the key words to support your answers.1. Alice calls the Exhibition Center to reserve a ticket. True False2. Alice fails to make a reservation with the receptionist. True False,Script,Id like to book a booth.,Ill reserve the bo
7、oth for you for one week.,Listening 1-Task 1,1, Intensive Listening Listen to the call again and tick () the correct answer to each question. 1. What kind of booth does Alice want? A. A large one. B. A small one. C. A central one. 2. How much does the booth cost? A. 50,000 yuan a square meter. B. 15
8、,000 yuan a square meter. C. 9,000 yuan a square meter. 3. Which of the following will Alice NOT do? A. Send an electronic form to the Exhibition Center. B. Download the application form from the Exhibition Centers website. C. Print out and stamp the application form.,Script, Language SummaryRead al
9、oud the following questions used when registering for a trade fair. 1. What kind of booth would you like to book? 2. Can I reserve a space in the center? 3. How large is the booth? 4. What is the charge for the booth? 5. How do I get the registration form? Do I need to print the form out?,Listening
10、1-Task 1,1, Warming-upSuppose you are going to promote your products at a trade fair. What preparations will you make? Add as many as you can to the following list.Printing product handouts_,Listening 1-Task 2,2,Decorating the booth,Transporting the display items and samples,Preparing some gifs for
11、visitors,New Words & Expressions event n. 事件；项目This article discussed the events that led to her suicide. 这篇文章讨论了导致她自杀的一系列事件。 handout n. 印刷品；讲义I read the handout carefully. 我仔细看了这份讲义。 cosmetics n. (pl.) 化妆品Lipstick and hair conditioner are cosmetics. 口红和护发素都是化妆品。 decrease v. 减少；减小；降低His interest in
12、this subject gradually decreases. 他对这门学科的兴趣逐渐减退。,Listening 1-Task 2,2, Extensive ListeningListen to a conversation between Alice and Bill and decide whether the following statements are true or false. Then write down the key words to support your answers. 1. Preparations for the Expo concern Bill a
13、lot. True False2. Bill is satisfied with Alices work. True False,Listening 1-Task 2,2,Script,How is the preparation for the Expo going?,Well done., Intensive Listening Listen to the conversation again and answer the following questions.1. How many handouts are printed?Two thousand copies are printed
14、. 2. When will the decoration be completed?The decoration will be completed by August 4th / one week before the opening of the Expo. 3. When will the display items and samples arrive?The display items and samples will arrive by August 5th. 4. What outcome does Bill want from the Expo?Bill wants to a
15、ttract more customers and business partners.,Listening 1-Task 2,2,Script, Language SummaryReview the following questions concerning preparations for a trade fair. How is the preparation for the Expo going? Have you printed the product handouts? How about the decoration of our booth?What about the tr
16、ansport of the display items and samples?,Listening 1-Task 2,2, Warming-upHave you ever used the following cosmetics? Write their Chinese names on the blanks.Face Cleanser _ Moisturizer _ Shaving Cream _ Makeup _,Watching 1-Task 1,1,洗面奶/乳,保湿霜,剃须膏,化妆品,New Words & Expressions specific a. 详细而精确的；特定的The
17、re is a specific tool for each job. 各工种配备特定的工具。 cleanser n. 清洁剂She scoured the saucepan with cleanser. 她用清洁剂把锅擦亮。 sensitive a. 敏感的；易受伤害的Race relations is a sensitive issue. 种族关系是敏感的问题。 vitamin n. 维生素，维他命Oranges are rich in vitamin C. 橙子含有丰富的维生素C。 moisturizer n. 润肤露；保湿霜I use (a) moisturizer every nig
18、ht. 我每晚都用保湿霜。 lasting a. 持久的First impressions are most lasting. 谚最初的印象最深刻。,Watching 1-Task 1,1,New Words & Expressions moisture n. 水分；湿度The plants drink in moisture from the atmosphere. 植物从大气中吸取水分。 cream n. 面霜；奶油She ladled cream over her pudding. 她在布丁上浇了一勺奶油。 feature n. 特征；特色Such decoration was a ty
19、pical feature of the baroque period. 这种装饰是巴罗克时期的典型特征。 soften v. （使）柔和；（使）软化The butter will soften out of the fridge. 黄油从冰箱中取出会变软。 pamphlet n. 小册子The pamphlet is in great demand. 这种小册子销量很大。 to be honest 老实说，说实在的To be honest, I dont think we have a chance of winning.说实话，我认为我们没有获胜的可能。,Watching 1-Task 1
20、,1, Extensive Watching Watch a video clip between Alice and David at the Expo, and decide whether the following statements are true or false. Then write down the key words to support your answers.1. Alice tries to persuade David to buy her products. True False2. David must be a very fashionable man.
21、 True False,Watching 1-Task 1,1,Script,Alice is introducing products to David.,To be honest, I dont often use cosmetics., Intensive WatchingWatch the video clip again and complete the following table.,Watching 1-Task 1,1,sensitive,Vitamin E,making it dry,smooth and healthy,a closer shave,Script, Lan
22、guage SummaryRead aloud the following sentences for describing cosmetics. 1. Its a face cleanser for men with sensitive skin. 2. Its high in Vitamin E. 3. It can clean the skin gently without making it dry. 4. It provides long-lasting moisture to make your skin smooth and healthy. 5. It is full of n
23、atural ingredients. 6. It can soften the beard for a closer shave.,Watching 1-Task 1,1, Warming-upWork in groups. Think of any personal care product and demonstrate how to use it. Can your group members guess what product you are using?,Watching 1-Task 2,2,New Words & Expressions demonstration n. 演示
24、；示范Let me give you a demonstration of how the camera works.我来给你演示相机怎样工作。 potential a. 潜在的；可能的The book is arguably a potential best seller. 该书或可成为一部畅销书。 makeup n. 化妆品；组成I cannot tell whos who when the women are wearing their makeup. 女士们化了妆，我就分辨不出谁是谁了。 effectively ad. 有效地The public should be educated
25、in how to use energy more effectively. 公众应接受如何更合理地利用能源的教育。 retailer n. 零售商（店）The retailer accepted the shipment on consignment. 零售商接受了运来的寄售物品。 procedure n. 步骤；程序；手续 The law warrants this procedure. 这一程序是法律批准的。,Watching 1-Task 2,2,New Words & Expressions squeeze v. 挤压；压榨squeeze the juice out of a lem
26、on 榨柠檬汁 amount n. 金额；数量Can you really afford this amount? 你真付得起这个总数吗？ fingertip n. 指尖He has the annoying habit of drumming the table with his fingertip.他有用手指尖敲击桌子的恼人习惯。 inner a. 内部的，里面的；内心的，心灵的I was allowed once into his inner sanctum. 我有一次获准进入他的内室。 pat v. 轻拍，轻打The mother patted the little girl to m
27、ake her go to sleep. 母亲拍小女孩入睡。,Watching 1-Task 2,2,New Words & Expressions absorb v. 吸收；吸引的注意Plants absorb carbon dioxide. 植物吸收二氧化碳。 detailed a. 详细的Columbus kept a careful and detailed chronicle of his voyages.哥伦布按顺序仔细而详尽地记载了他的各次航程。 be aware of 知道，意识到John has been aware of having done something wron
28、g. 约翰已意识到自己做错了事情。 be familiar with 熟悉，通晓I am not very familiar with botanical names. 我不太熟悉植物学方面的名称。 result in 导致，结果是Excessive dosage of this drug can result in injury to the liver. 这种药使用过量会损害肝脏。,Watching 1-Task 2,2, Extensive WatchingAlice is demonstrating how to use eye cream to Tony. Watch the vid
29、eo clip and arrange the following steps in the correct order. 1. Roll the eye cream under the eye from inner corner to outer corner, one or two times. 2. Squeeze a small amount onto your fingertip. 3. Gently pat the area for about 30 seconds. 4. Wash your face with water or a cleanser.,Watching 1-Ta
30、sk 2,2,4,2,1,3,Script, Intensive WatchingWatch the video clip again and answer the following questions.1. What functions does the eye cream have? It can effectively reduce the appearance of _ and _ . 2. Why is usage of the eye cream important to Tony? The retailers must _ the procedure for use.Why s
31、houldnt you drag the skin while rolling the eye cream under the eye?It may result in _ .,Watching 1-Task 2,2,dark circles,fine lines,be familiar with,formation of lines,Script,4. Why should you pat the eye area?To allow the eye to _ completely and help _ the facial muscles.5. What will Alice and Ton
32、y probably do tomorrow morning?Have _.,Watching 1-Task 2,2,absorb the cream,relax,a detailed talk,Script, Language SummaryRead aloud the following instructions on how to use a cosmetic.Wash your face with water or a cleanser. Clean the skin before using any cosmetics. Squeeze a small amount onto you
33、r fingertip.4. Pat the area for about 30 seconds.,Watching 1-Task 2,2, Work in pairs. Suppose you need to call your teacher to make an appointment for your paper. Make some preparations by asking questions that cover each of the following items. Ask your partner to role-play the teacher and answer y
34、our questions.Purpose (paper content, format, etc.) Time (available for you and your teacher) Place (classroom or teachers office),Speaking,1,Sample A: Hello, may I speak to Mr. Peter Li, please? B: Peter speaking. A: This is Joe. Im calling to talk about my term paper. B: Have you decided on the to
35、pic of your paper? A: Not yet. Ive found that its very hard for me to narrow down the topic. I wonder if you could give me any suggestions? B: Id love to. But my timetable is full this week. A: How about next week? B: Let me check Well, I will be free Wednesday morning next week. A: OK. Where will w
36、e meet then? B: Come to the office, please. Its on the third floor of the administration building. The room number is 306. A: OK. Mr. Li, could you also tell me about the format for the paper next week? Im a little confused about it.B: No problem.,Speaking,1, Work in pairs. Suppose one of your roomm
37、ates is an overseas student studying at your college. On the eve of an important listening examination, you kindly remind him/her of the things not to forget according to the following list.Things to Bring for Your ExamPhoto ID A 2B Pencil A Pen An Eraser An FM Radio with Earphone,Speaking,1,Sample
38、A: Michael, are you ready for the listening exam next Monday morning? B: I think so. But Im not clear about the things I should bring for the exam. A: The most important things you should bring are your ID Card and Student Card. You will not be allowed to take the exam without either of them. B: Do
39、I need to take a pencil? A: Yes. The multiple choice section will be scored by a machine and all the answers must be written on the answer sheet with a pencil. B: Then we need an eraser, too? A: Yes, we do. We cant just cross of the original answers before we make new ones. If you do that, the answe
40、r sheet cannot be read by the machine. B: Do we need a pen? A: Yes, we also need a pen to do the subjective exercises and write our name and student number on the answer sheet. B: Thank you very much, Jim. You are always helpful.,Speaking,1,SampleA: Youre welcome. By the way, dont forget to take an
41、FM radio with earphone. B: Oh, my god. I almost forgot that. I will buy one this weekend. A: You can buy one at our school or you may borrow one from somebody. B: OK.,Speaking,1, Work in groups. Choose one of the following products (or any product you have at hand) and introduce it to your group mem
42、bers. They may ask questions about the product. Refer to the following list of items if necessary.Size Material Weight Color Shape Price Function ,Speaking,1,SampleA: Hi, Jane, your handbag is so cute! B: Thank you, Linda. I bought it on the way home yesterday. A: Its very fashionable. It must be ev
43、ery expensive. B: Not at all. It only cost me 99 yuan. A: Really? What is it made of? B: Its made of a new and environment-friendly material. It can be easily recycled when Ive finished with it. A: Is it durable then? B: The shop assistant said it is and they offer a six-month warranty. A: It looks
44、quite big. Is it heavy? B: No, its light and the total weight is only about 300 gram. ,Speaking,1, Work in groups. Describe the procedure for one of the following tasks. Choose representatives to give a demonstration to the whole class. How to use a facial mask How to replace a cell phone battery Ho
45、w to transfer photos from a camera to a computer,Speaking,1,SampleHello, ladies and gentlemen, Id like to tell you how to use a facial mask. There are generally five steps.Step 1 Cleanse your faceBefore you apply the mask, the skin should be cleaned and free of all traces of makeup or oils.Step 2 Ap
46、ply the maskUse your fingers to spread the mask evenly over your skin. Avoid eye area and lips. Tie your hair up before applying it.Step 3 Make no facial expressionsOnce your mask is applied, dont make any facial expressions. Lie on the bed and close your eyesget comfortable and relax.Step 4 Peel of
47、 the maskGently peel of the mask, starting at the forehead and moving down.Step 5 Wash your faceWash your face with lukewarm water using a mild cleanser. Never rub your skin. Finally, apply moisturizer or hydrating cream.,Speaking,1, Warming-upTick () the items that are important to an effective pro
48、duct presentation and explain why.,Listening 2-Task 1,1,New Words & Expressions extend v. 延续；延长Can you extend your visit a few days longer? 你能多停留几天吗？ age v.（使）变老Hes aged a lot recently. 他最近很见老。 visible a. 看得见的；可见的；显而易见的The hills were barely visible through the mist. 山隐没在薄雾中难以看清。 clinical a. 临床的clini
49、cal medicine 临床医学,Listening 2-Task 1,1,New Words & Expressions tone n. 色调；音调That violin has a beautiful tone. 那把小提琴的音色很美。 reduction n. 减少，降低the reduction of tax 税金的减少 pore n. 毛孔；小孔Sweat exudes through the pores. 汗从毛孔中渗出。 carry out 实施；进行They swore an oath to carry out their duties faithfully. 他们发誓要忠实履行自己的职责。,
