1、UNIT 7The Business WorldUnit 7 The Business WorldPartA_1_aLanguage FocusQuestions for Discussion1. What should be the major concerns of a business or a company?2. What makes a good employer? And what makes a good employee?3. How important are customers or clients to a business?4. What makes a succes
2、sful business? 5. Suppose your job is to welcome visitors to your company. What will you do to make them feel comfortable and give them a good impression?Pre-listening TaskUnit 7 The Business WorldPartA_1_a6. Meetings at management level are held regularly in a company. What may be discussed at such
3、 a meeting? What is the role of the chairman of the meeting?Pre-listening Task Language FocusUnit 7 The Business WorldPartA_1_bAdditional Question for Discussion 1. What are business ethics? Can you give some examples of ethical or unethical business practices?Pre-listening Task Language FocusUnit 7
4、 The Business WorldPartA_1_demo_a6. Meetings at management level are held regularly in a company. What may be discussed at such a meeting? What is the role of the chairman of the meeting?A wide range of business issues may be discussed at such meetings, such as decision making, business plans, finan
5、ce, sales, new product development, staff issues and public relations. A meeting may be held to share and evaluate certain information, consider decisions, and find solutions to problems on hand. Depending on the nature and the specific purpose of a meeting, the role of the chairman is primarily to
6、facilitate effective communication among the participants on what to do, when to do it and by what means. Pre-listening Task Language FocusUnit 7 The Business WorldPartA_1_demo_b1. What are business ethics? Can you give some examples of ethical or unethical business practices?Business ethics deal wi
7、th the right way and wrong way of doing business. Every day we can find a lot of ethical as well as unethical business practices around us. A good example of an ethical practice would be for a business to go by the rules and live up to its own words. On the contrary, one of the most common unethical
8、 business practices would be not doing what one claims, as is often shown by the difference between attractive advertisements and low-quality products. Pre-listening Task Language FocusUnit 7 The Business WorldPartA_2Pre-listening Task Language FocusHere are some sentences and structures that you ma
9、y find useful in discussing the previous questions. The primary concern of a business is to make a profit. As the saying goes, the business of a business is business. Companies should do what is right, not just what is profitable. A company should combine its concern for profit with a concern for th
10、e well-being of its customers.Unit 7 The Business WorldPartA_2Language Focus A good employer treats employees more as equals than as subordinates / respects employees / knows the strengths and weaknesses of each employee / knows when to praise and when to criticize / is strict on discipline. A good
11、employee has specialized knowledge and skill to do his or her job well / is a team player / is loyal to the company / is honest and hard-working / is creative and innovative. Customer satisfaction is essential not only to the success but also to the survival of a business. Pre-listening TaskUnit 7 T
12、he Business WorldPartA_2Language Focus Only those businesses that have a genuine concern for customers can retain customers / have loyal customers / achieve and maintain an edge over competitors. The success of a business company depends on a strong leadership, good management, effective marketing,
13、wise investment and an efficient workforce. We should greet visitors politely / direct visitors to the persons they want to see / do our best to make visitors feel at ease / be attentive to the needs of visitors / be ready to answer questions from visitors. Pre-listening TaskUnit 7 The Business Worl
14、dPartA_2Language Focus Meetings are held in a company to solve a problem or make a decision / discuss various topics such as products, sales and marketing strategies. The purpose of a business meeting may be to find ways to increase sales, to deal with a decline in profits, or to discuss how to impr
15、ove the quality of the companys products or services.Pre-listening TaskUnit 7 The Business WorldPartA_2Language Focus The chairman of a meeting should have a clear idea of what is to be achieved at the meeting / make the purpose and agenda of the meeting known to participants / invite comments from
16、participants / encourage different views / conclude the meeting with a brief summary of what decisions have been made at the meeting. A good chairman knows how to keep a meeting running on time and to the point. Pre-listening TaskUnit 7 The Business WorldPartB_1_a_1appropriateflorist campaign Kennet
17、h Johnson Listening TasksWord Bank Language and Cultural Notesa. proper or suitable 合适的n. a person who has a store that sells flowers 花商 n. a planned set of activities intended to achieve a particular aim 为某一目的开展的一系列活动（男子姓名） Speaking TasksExercise 1 Exercise 2Conversation 1 Conversation 2Unit 7 The
18、Business WorldPartB_1_a_21. Background informationThe personnel of a large company is composed of the CEO (chief executive officer) and senior executives (frequently members of the board of directors), departmental managers (who are in charge of various departments, such as sales department, product
19、ion department), supervisors (responsible for the day-to-day work in offices), general staff and junior staff (secretaries and clerks). The running of a company covers a variety of areas including finance, marketing, human resources, information and customer relations. Listening TasksWord Bank Langu
20、age and Cultural NotesSpeaking TasksExercise 1 Exercise 2Conversation 1 Conversation 2Unit 7 The Business WorldPartB_1_a_2Major decisions concerning the manufacturing of a product, pricing, investment, the choice of a business partner, negotiation policies, etc., are usually reached at board meeting
21、s, which are held regularly. A staff meeting is held if a major change of company policy is to be announced.One of the routine jobs of a company is welcoming visitors, which is important in establishing good relationships with potential business partners, clients or customers. As visitors are in a n
22、ew environment, they may feel ill at ease. It is the job of the receptionist orListening TasksWord Bank Language and Cultural NotesSpeaking TasksExercise 1 Exercise 2Conversation 1 Conversation 2Unit 7 The Business Worldthe secretary to make them feel relaxed and comfortable. Attending to their pers
23、onal needs and engaging them in small talk are effective ways to put them at ease. In the text, Laura Lee, who is most likely Mr. Andrew Songs secretary, does her best to make Kenneth Johnson comfortable.2. The Economist a British weekly magazine of business news and opinions. Founded in 1843 by Jam
24、es Wilson, The Economist is widely regarded as one of the worlds best journals of its kind.PartB_1_a_2Listening TasksWord Bank Language and Cultural NotesSpeaking TasksExercise 1 Exercise 2Conversation 1 Conversation 2Unit 7 The Business WorldPartB_1_a_23. Ill get this off for youIll send the fax fo
25、r you4. Ill get you a number of a floristIll find a florists phone number for you5. an outline for the daya sketch of the activities for the day Listening TasksWord Bank Language and Cultural NotesSpeaking TasksExercise 1 Exercise 2Conversation 1 Conversation 2Unit 7 The Business WorldPartB_1_a_3Lis
26、ten to the conversation and write down answers to the following questions.Listening TasksWord Bank Language and Cultural Notes1. Where are the speakers?In Mr. Andrew Songs office.2. What is the probable relationship between Andrew Song and Laura Lee?Boss and secretary.3. What is the purpose of Mr. J
27、ohnsons visit to Kunming?To see Mr. Andrew Song on business.Speaking TasksExercise 1 Exercise 2_Conversation 1 Conversation 2Unit 7 The Business WorldPartB_1_a_4Listen to the conversation again and choose the right answers to the questions you hear.Listening TasksWord Bank Language and Cultural Note
28、s1. a. He was a total stranger to her.b. She often talked to him on the phone.c. He was an old friend of hers.d. She had spoken to him on the phone but had never met him before. Speaking TasksExercise 1 Exercise 2Conversation 1 Conversation 2Unit 7 The Business WorldPartB_1_a_4Listening TasksWord Ba
29、nk Language and Cultural Notes2. a. With milk and sugar.b. With lemon and sugar. c. With two slices of lemon.d. With milk and one lump of sugar.Speaking TasksExercise 1 Exercise 2Conversation 1 Conversation 2Unit 7 The Business WorldPartB_1_a_4Listening TasksWord Bank Language and Cultural Notes3. a
30、. She offered to send an urgent fax for him. b. She bought some presents for his wife.c. She showed him where their fax machine was.d. She ordered some flowers from a local florist for him.Speaking TasksExercise 1 Exercise 2Conversation 1 Conversation 2Unit 7 The Business WorldPartB_1_a_4Listening T
31、asksWord Bank Language and Cultural Notes4. a. It was her birthday.b. It was their fifth wedding anniversary.c. It was the day they first met.d. It was their engagement day.Speaking TasksExercise 1 Exercise 2Conversation 1 Conversation 2Unit 7 The Business WorldPartB_1_a_4Listening Tasks5. a. Ask Mr
32、. Song to explain some of their services.b. Talk to Mr. Song about the plan for the day.c. Watch a video. d. Discuss campaign plans with Mr. Song.Word Bank Language and Cultural NotesSpeaking TasksExercise 1 Exercise 2Conversation 1 Conversation 2Unit 7 The Business WorldPartB_1_a_scriptListening Ta
33、sksConversation 1Exercise 1 Exercise 2Word Bank Language and Cultural NotesConversation 2Speaking TasksUnit 7 The Business WorldPartB_1_b_1profitsubsidiaryagendabudgetstatic Listening Tasksn. money gained by business activity 赢利n. a company which is owned by a parent company 子公司n. items to be dealt
34、with at a meeting 会议议程n. a plan showing how money is to be spent 预算a. not moving or changing 静止的，不变的 Word Bank Language and Cultural Notes Exercise 1 Exercise 2Speaking TasksConversation 1 Conversation 2Unit 7 The Business WorldPartB_1_b_1inflationface up toin a nutshellSam CanningBernardListening T
35、asksWord Bank Language and Cultural Notesn. a general continuous increase in prices in a country 通货膨胀to be brave enough to accept or deal with 勇敢地接受或对付stated in a very brief way that sums up the main points clearly 简括地说（男子姓名）（男子名） Exercise 1 Exercise 2Speaking TasksConversation 1 Conversation 2Unit
36、7 The Business WorldPartB_1_b_21. a business meeting Here is probably a meeting of the chief executives or board of directors of a company. The essential elements of such a meeting are: a clear purpose, an agenda, the participants, the outcome of the meeting, and a report, which is usually the minut
37、es taken down by the secretary. Copies of the agenda should be distributed to participants in advance so that they can get prepared for the meeting. The chairperson presides over the meeting, whose job is to direct the course of the meeting and ensure that it achieves its aims. TheListening TasksExe
38、rcise 1Language and Cultural Notes Exercise 2Word BankSpeaking TasksConversation 1 Conversation 2Unit 7 The Business WorldPartB_1_b_2chairperson may ask a speaker to keep to the point, or stop a participant from interrupting the speakers speech as Bernard does in the text. 2. Chief Sales Executivea
39、senior member of a company in charge of promoting the sales of the companys products3. face up to several realitiesaccept and deal with certain harsh realitiesListening TasksExercise 1Language and Cultural Notes Exercise 2Word BankSpeaking TasksConversation 1 Conversation 2Unit 7 The Business WorldP
40、artB_1_b_24. carry ongo on talking5. need a new generationneed to produce new products to replace the old onesListening TasksExercise 1Language and Cultural Notes Exercise 2Word BankSpeaking TasksConversation 1 Conversation 2Unit 7 The Business WorldPartB_1_b_3Listen to the conversation and choose t
41、he right answers to the questions you hear. Listening Tasks1.a. To discuss the causes of the decline in sales.b. To discuss the causes of the decrease in profits.c. To discuss ways to promote sales.d. To discuss the funding policy of the company.Exercise 2Word Bank Language and Cultural Notes Exerci
42、se 1Speaking TasksConversation 1 Conversation 2Unit 7 The Business WorldPartB_1_b_3Listening Tasks2. a. Jane disagrees with Sam as to how the company should spend money.b. Jane agrees with Sam that inflation is one of the problems that cause the decline in sales.c. Sam doesnt think the sales department should be held responsible for the decline in profits.d. Sam thinks the best way to increase sales is to introduce a new generation of products.Exercise 2Word Bank Language and Cultural Notes Exercise 1Speaking TasksConversation 1 Conversation 2
