1、Unite 1What Is Communication?Communication ObjectivesBusiness communication Today, communication is the transmission of a message. For our human behavior, communication is the sending and receiving of information, ideas, attitudes, and emotionseither verbal or nonverbalthat produce a response betwee
2、n people. 1.To be understoood exactly as we intended;2. To secure a desired response to what we communicate;3. To build up and develop goodwill between the sender and the receiver of the message. Some clarification of related terms will help us obtain a better understanding of the process and enviro
3、nment of business communication: 1. Downward Communication-the form of communication from superior to subordinate, from boss to employee, and from decision maker to operating personnel. 2.Upward Communicationthe opposite flow of the downward communication in which messages from the bottom level move
4、 up through many stages until they reach the top.3.Horizontal Communication the exchanging flows between or among organizational units on the same hierarchical level. This kind of communication can be divided into two groups: internal and external horizontal communication.Conclusion: We will focus o
5、n the discussion of external horizontal communcation, particularly on communication among international trading companies. Strategies and skills will be described to show how international businessmen communicate with their related busiess partners,title,Manager Supervisor Corporate Section ManagerS
6、ub-manager Purchasing Supervisor DirectorAssistant Manager Production Supervisor Chief Executive OfficerPersonnel Manager Administrator Chief Financial Officer Business Manager Accountant Chief Operations OfficerProject Manager Accountant Assistant Marketing DirectorDistrict Manager Accountant Manag
7、er Board ChairRegional Manager Accountant Clerk SalesmanAccount Manager Certified Public Accountant SecretaryGeneral Manager Sales Representative _ lay out layout margin line space filing cabinet price list travel agency pass on conference wholesaler retailer invoice,2 Test yourselfAccording to the
8、below information ,write a complete business letter with name, address, date etc. (invent any details you need)You are a sub-manager working in a computer shop.A customer ordered a new printer , the Solar EX43, and it has now arrived .Write to the customer and ask himto collect the printer as soon a
9、s possible. (Mr Wang , No 28 Jia Ding North Road , Leshan , Sichuan),商务书信类这一题型要求考生根据所提供的短文，如书信、传真、便函、留言条(电话留言条)等，起草一封书信，字数要求达到120140词左右。 题目结构： Input: 1 situation description2 task3 target readerWrite: business letter (120-140 words) 【例题】 You have organised a production conference for your company wh
10、ich will be held on 10 October 2005. The following is the letter of confirmation you received from the Conference Centre. Read the letter and fax below, which gives details of the conference. Then, using all information from the fax, write your letter to John Smith at the Nuffield Conference Centre,
11、 explaining the changes to the arrangements.Write 120-140 words on separate sheet.,Dear Conference Organiser, I am writing to confirm the arrangements for the conference. DATE AND TIME: 10th October-10 a.m. to 5 p.m. NUMBER OF GUESTS: 50 ROOMS RESERVED 10 a. m. to 12: 30 p.m.CONFERENCE HALL 3 2 p.m.
12、 to 5 p.m.SEMINAR ROOMS 1, 2, and 3 CATERING: Coffee-11 a.m. to 11:30 a.m.Lunch-12:30p.m. to 2p.m.Conference Centre RestaurantTea-4 p.m. We look forward to welcoming your company to the Nuffield Conference Centre.Yours faithfully, John Smith,Today your Production Manager has sent you the fax below w
13、ith changes he would like to make to the conference arrangements FAX Im afraid we have to make some last-minute changes to the arrangements for our production conference. 1.Ten more guests have accepted. 2.The President wants only one hour for lunch, and just a simple buffet-not seated in the restau
14、rant. The Conference Speaker（Tom Moors）cant come until 2 pm. So he will give his presentation in the afternoon. Can we move the seminars to the morning? Sorry about this! Sam,One complete business letter is composed of 7 parts including :1.Letter Head , 2.Date Line, 3.Inside Address, 4.Salutation, 5
15、.Body of the Letter , 6.Complimentary Close , 7.Signature.,Additional Letter parts:1.Enclosure2.Postscript3.Attention Line4.Reference Number5.Carbon Copy6.Subject Line,1. Encl.,2. P.S.,3. ATTN.,4. Ref.,5. C.C.,Block stylewe know there are many ways of laying out business letters , but the “block sty
16、le” is the most useful to learn because it is accepted everywhere.1.Indented style2.Semiblock style with indented Paragraphs3.Block style,28 Jia Ding North Road Leshan Sichuan1 November 2005 Dear Mr WangThe printer has arrivedThe order of the printer (Solar EX43) has now arrived . Please can you col
17、lect it as soon as possible.I look forward to hearing from you .Yours sincerelyTracyTracySub-manager,Detail learning Be careful with the date! The difference between British English and American English: (12 07 2008) Do you know the meaning? How would you write these dates in a letter with “Block st
18、yle”?a Jan. 16th, 2001 b 23rd March 2002 c 6/11/03(UK) d 09-07-01(USA) e 21.1.01 f 04.08.02(USA),a Jan. 16th, 2001 b 23rd March 2002 c 6/11/03(UK) d 09-07-01(USA) e 21.1.01 f 04.08.02(USA),d. 7 Sep. 2001,a. 16 Jan. 20001,b. 23 March 2002,c. 6 Nov. 2003,e. 21 Jan. 2001,f. 8 April 2002,Here are some w
19、ays to open a letter.Dear sir or madam - to a companyDear sir - to a man if you do not know his nameDear Madam - to a woman if you do not know her nameDear Mr Smith -to a manDear Ms Smith -to a married or unmarried womanDear Mrs Smith - to a married womanDear Miss Smith - to an unmarried womanDear J
20、ohn - to a friend or someone you know well,The way you close a letter depends on how you open itDear sir or madam - Yours faithfullyDear Mr / Ms / Mrs / Miss / Smith -Yours sincerelyDear John -Best wishes,Envelop,私人信,个人信,机密信,Remarks:Private Personal ConfidentialMailing Direction:Registered Express O
21、rdinary Mail Immediate(urgent) Printed Matter Sample,a.挂号邮件,b.快递邮件,c.平信,d.急件,e.印刷品,f.样品,（一）商务便函 一般公司企业往往都印有按照自己公司风格的商业便函，请看下列例子：,大企业往往拥有许多分支机构，其商务便函信笺就包含较多的内容，如：,商务便函一般由以下几个部分组成：1、Memo： Memo是Memorandum缩写，因此也可以用Memorandum，此外还有Internal Memorandum和Interoffice Memorandum，其意思都是一样的。2、To：这一标题后面应写收信人的姓名与职衔，
22、姓名前可以用尊称或不用，如：To：Mr. John Smith，Sales Manager 3、From：这一标题后应写发信人的姓名与职衔：职衔可根据需要决定写或不写，但姓名前不要用尊称。4、Date：日期的写法同书信里日期写法的要求完全一样，不要用数字来表示月份。5、Subject：这一标题后是写事由的，即用一个或几个词汇简单概括便函的内容，以便查阅。事由必须简洁明了，不要用完整的句子，如： Changes in Travel Advance Form Promotion of Staff Vacation Schedule Participation in Training Program
23、mes 6、Message 商务便函还可以根据实际需要在末尾增加发信人的姓名首字母、附件、副本抄送等。,例题 You are the training manager of a company which has won a large export order. You have been asked to organise foreign language training for some of your staff. Write a memo to staff:explaining why the courses are necessarysaying which members of
24、 staff should attendannouncing when the courses will start Write 40-50 words on a separate sheet.范文 To: All staff From: the Training Manager Date: 1 March 2005 Subject: A Foreign Language Training Course I was asked to organise a foreign language training course because of the large export order we
25、received recently. It will start on 15 March and will last 2 weeks. Those who will deal with orders should attend this course.,例题 You have lost your calculator, and you want to order a new one. You need to make a written request to your supervisor, Ann Ray. Write a memo to hersaying that you need a
26、replacementexplaining what happened to the old oneasking her to approve the request Write about 40-50 words.,I am writing to apply for a replacement calculator. I found the old one missing after the client meeting yesterday. As a calculator is essential to my daily work, could you kindly approve this request?,BEC写作评分方法,
