1、全球著名 IT公司 CEO在中国做演讲的录音-cisco 公司全球著名 IT公司 CEO在中国做演讲的录音-cisco 公司 Its a pleasure to be here today. In many ways its bind of interesting because somebody would have asked. Would an internet working company be given a key note at COMDEX just two years ago. three many people in this room would have that w
2、ould happen three going avoid in the front row that even with our own company we would not consider this a desktop or client/server shall with operate assistant etc.In some of the largest players at this show two year ago would nearly ignore the internet, and yet if you look today and where the prod
3、ucts of all almost all the companies at the show will be our the next three years the devices be the high tech and low tech would have major connectivity and almost all the high productivity applications will lasorate their network in a major way. In short, we are involving to get the technologies c
4、loser and closer together, and we are changing almost every aspect of our lives as we go forward. I dont think its too large a statement to say we are almost in a revolution if you will as we move forward. It will change literally the way we work, live, play, and learn and the way many people have n
5、ot thought of. And I want to throw out the discussion refer to the internet. As you can see as you grow you get a lot of more attention in many ways most of them for the better if we wish to move forward. We want all our concerns. But also encourage people to voice interns at the night time and our
6、voice being very successful to anyones comers at any point of time. But what you see is the internet and I want to define the internet not in a whole bunch of technology terms. The Internet to me is one big network. Its not the cooperate intranets, its not the extraneous that tie together your suppl
7、ies with you at work. Its not the big-internet Its all one that works because no sooner do we create the terminology than the line learn. But literally it will change every aspect of our lives the way we work. Those companies who understand how to apply the technology would get ahead of other compan
8、ies, and perhaps it would determine the growth of their survival. It will change the way we play and live and the ways just started to dream about the day and perhaps children understand better than we do. And we also change the way we learn, because the people who graduate today from school will ha
9、ve between sit and ten jobs as they move forward. I want to very much thank COMDEX for allowing me to be have today and I also want to thank to group for alloy group bawdy that works in Europe and welcome the European crowd.Id like to really focus on prmaly house change the way as we move forward. B
10、ut I want draw how quickly this change occurring involving almost like Industrial Revolution if you the past. When you think about it, the Industrial Revolution occurred, starting in Great Britain spread in West Europe and then the United States. It changed the way we worked lived in place many for
11、the better. It determines which economy will take off. It also determines what was the shill sets we needed, the very simply good, what it did is it brought together machines and people in factories and changed forever our life. It was a revolution that occurred several hundred years and lured popul
12、ations move from country to country and companies move from country to country based upon their ability to employ the technology in this Industrial Revolution. I dont think internet revolution is any difference. Its gone change all aspects of our way of lives. It literally will bring together the in
13、ternet revolution if you will-people and information in global virtual companies and it will have the same effect that the Industrial Revolution did. But the internet moves in what we call dog-years or internet-years. One calendar year is dogs-like is really seven years. The same thing is true (in)
14、the internet. The internet moves at the pace almost seven times faster than normal business. Just look at how much it occurred in the lost two years since COMDEX two yeas ago and discussion that work the role it place as you move forward. Its also going to be internet generation. We are all part of
15、that. And generation does not apply to one age group. Our children perhaps understand more about the internet than many of the people in this room in terms of how to use it and how to server for it. When I talk to a number of our customers, they would say:“ John, it might surprise you in the face of
16、 the strong internet.“ I am talking about people who are going to be consumers. And many of them said that I had the answer. Eighteen to thirty years old say:“ Yes, I expect that.“ But fifty-five and over. The people who have extra time on their hands to have an application to learn how to use inter
17、net for such as looking up their stocks or communicate with grand-children studying to be in this area. Or internet generation also applies to companies. Those companies who understand how to employ this technology pick the right applications at the right time understand the compete advantage keep o
18、ne step ahead in this now market would be those who grow and survive as you move frond before And its also applied to the countries. Just like the Industrial Revolution dermises which country had the best standard of living over a period of hundreds of years. The internet revolution wills the same i
19、mpact. Those countries who use this technology to add productivity activity to the government, who uses this technology in the way, they teach children how to employ it to be more effective not always in business but also in the way they live and play. And those countries and companies to employ wou
20、ld determine the future of their economies in many ways. It used to be the U.S, Europe and Japan as example. You could often tell what the economy was like in terms of internet but also the main cards. Almost no Japanese businessperson has called one had an internet address on it?Today its almost so
21、cially unacceptable not to do that. The Japanese in four years have closed the advantage that the Europe and North America to have on the internet where it almost completely equal. Then understood the impact that it will have on the future of their business, the future of the country, the future of
22、their children. So the internet generation is people, companies in countries move in an unbelievable pace as it move forward. There are two things that are really driving this. The first is its fourth generation of technology, with each generation being dramatically bigger than the prior generation.
23、 For several decades, it was be the main trend, followed by mini-computer ,and then literally Comdex desktop and client/server applications pieces of lands. And now it is the new work generation. And it will have more impact probably them all the three prior generations combined .So as you more into
24、 the new generation technology you naturally see the explosion. But what is driving it even stronger than the technology is the business establication. It doesnt matter if you are in Germany, France, UK. US., Japan , or China. All the business organizations have the same challenges. They understand
25、the particularly large companies organize improperly property You see the spends in control increase dramatically removal of the layers of the organizations in the impairment of the workforce. But the impairment only works if you have access to the information and you know what you surpose to be abl
26、e to do. And nearly the companies you learn how to do this are going to be the one moving ahead. The average productivity or profilablity return that we get Cisco as and example is over 10% per year increase of profilability or productivity within the company because they how use the application. An
27、d average productivity is over 50% increase for the Internet application that we do. I didnt understand how quickly this was changing to more and more of chief executive bosses (offices) have realized that the internet is going to be the bey productivity towards the next decade perhaps determines th
28、eir survival. An example mould be two years ago if I call exactly the chief officer of a large financial institution We had a very good conversation. They asked me the questions that the CIO and for about the first ten minutes and for the next forty minutes they discussed about investing ascos I bil
29、lion dollars in cash or if I didnt want to give them the money to invest, how about making loan to me. And other words execution cannot less us about this technology. Today its very common to meet with the whole executine management team. The talk with the leaders the financial institution about how
30、 this is going to be prime activity for the next decade for them. The talk about how they are going to use this tool as banking, and insurance, and stock recourage combine to present the board and the director why this is important to get improve of their budget and even when they key customers to m
31、eet with those customers to explain how the financial institution is going to use the technology in the way that will benefit them. And this is occurring at a increasingly fast pace. The business drivers Lets use the U.S. as an example During the prior generation of technology many computers. If you
32、 look at the total capital spending the amount of money was spent on plants equipment automobile things of that type, it was in a single date during the seventies As PC stared to take off, another desktop dient server devices, you began to see an increase. Today networking is nearly driving this inc
33、rease. You are taking about in the area of capital spending in the U.S. 43% of all capital spending going to high-tech. One of the reasons our economy is so strong in the U.S. verses other economies a round the world is how this high technology is being applied and it doesnt take mathematicians very
34、 long to realize which way this trend is heading. But you can still see other countries around the world follow the similar trends or they are going to be left behind as you move forward. When you look at the network, if I were to show you a network design of what you go through a major business onl
35、y an engineer would get excited about it which is cool. It is unbelievable complex. In terms of how you share information. For me, leaders point of view I look at the network I think about is my home office, my international locations, my sales offices, my key suppliers, the ability of my employees,
36、 and partners, and suppliers get access from their homes to the information entitled to or as you move around the world. But as I began to look at the complexity this represent is kind of scaring. Nearly what you want to see from customers or what customers want to see us do as venders is make this
37、transparent to them. To mess this complexity. To compare if you will simplicity of the telephone just want to work wants to be easy to use. But what many people forget is that the telephone was in being by Graham Bell in 1876, took a hundred and twenty years to get to where we are today. And were la
38、rgely one company and one company in each country that has responsibility for implementing this service and making advice work together from your home or business all the way throughout the network. We got to move from the same point in networking to where the various devices high or low tech and th
39、e versions applications have to be very tightly in customers perspective for the networking really to explode and for us to open up the opportunities many companies represent in this room. To do that it requires a generation partnership. It is our view that those companies who dont understand how to
40、 partner, how to a line, how to a partner acquire, and do join-venture would be left behind. And when you begin to think about the partnership that you are going to need that would be the network, but one side of the network would be the devices that you need, Whether those devices, dated devices, V
41、ideo, must wkly the combination of those, PCs, telephones, etc. Network computer. And youve got to interface with those in the network and seen in the same way of customers perspective. Youve got to be able to get to the date ware where it is the network is and you dont care but you incorporate inte
42、rnet in the World Wide Web in your suppliers of network. Youve got to be able to get there very quickly whether its on main frames mini-computers, PCs services, or whatever on that side. And youve got to be able to go over a number of various services prvrclers must carve to be able to get there in
43、the network. And at the same time the customers or system integrators giceters would have to help to malice dangerous products work more effectively together and focus on contact applications. So you are going to a generation par tnerships. For Cisco as an example we begin to look which line we will
44、 align a number of PC companies, motor companies, mini-computer companies, etc. We are going to align with the people, we think home the probability of influence these internet plans. We would do the same thing on the service side of the home. We will look at which service providers are really going
45、 to push the technology the fastest and will align the Indian strategy. We will really allow them competitive advantage lower cost of ownership in the kind of market. And we will also look at which system integrators you want to align as you move forward. How many people in this room really two year
46、s ago thought a system of integrators, whose business used to be to combine various products malice more work together would ever allow the key nender. And this is the type of partnerships that will help to mass the complexity in the industry as we move forward. And those venders and companies in ou
47、r industry you understand how to do this, how to partner, align , and align will be the ones who lead the industry. Now the mine majority of this discussion is talking about how it is going to change the way we work, and ways we havent even imagine. And what I talk about today, I believe one year fr
48、om new the COMDEX will seem kind of mundane. Its nearly going to change every aspect of our lives and how we work. And I wish I could tell you the reuse ten or fifteen applications that will be applied every industry across the board. There arent. The application very dramatically about which indust
49、ry and what application has the biggest pay back. There are probably two key exceptions to that, one being electronic industries and government and second being training. But let me talk specifically about the applications might apply to a number of industries of people listening to the discussion today. Lets first talk about manufacturing. In manufacturing, the key application which networking is really going to enable is productivity and time to market and leading automobiles companies around the world twenty years ago might do that in eight years. Then peo
