1、商务信函 (商英本091),教材: 商务英语写作实例精解 点石成金-英语商函写作实务沈阳工程学院英语系 教师：曹悦,Lisa,Unit 1 Written communication - an overview,书面交流- 概述,Learning Objectives:,To have a knowledge of the presentation of business documents To learn how to structuring your communication To master the usage of your language and tone To learn
2、the format of E-mail writing,Lecture 1,Presentation of business documents 商务文书的外观格式,Printed stationery 印制的信笺,Letterhead Logo of your company Name of your company Mailing address & postal code Method of contact: telephone, fax, and e-mail Internet address Registration number or office address,Prentic
3、e HallFinancial Times Prentice Hall Edinburgh Gate 徽标 Harlow, Essex 公司名称 CM 20 2JE UNITED KINGDOM地址,Mobile Phone specialistsTel +44 114 2871122Fax +44 114 2871123Email TurnerCommintl.ukwww.pearsoned.co.uk 联系方式,FT,Example,ST/PJ -档号(作者/打字员姓名的首写字母，有时为归档编号) 12Novermber 2009 日期(日/月/年或月/日/年)Mr. Alan Hill
4、General Manager 信内地址(姓名、头衔、公司名称 Long Printing Co Ltd 公司地址、邮政编码。给国外写 34 Wood Lane 信时要上方标明是航空邮AIRMAIL London 中间空一行 WC1 8TJ 空两行 Dear Mr. Hill Salutation称呼语 空一行 SUBJECT LINE标题（标示信函主题）,Body -the main text 信函正文 空两行 Yours sincerely Complimentary close结尾客套语 空四-五行（签名） SHIRLY TAYLOR (发件人姓名) Training Specialis
5、t 发件人头衔或部门 空两行 Enc Enclosure附件 空一行 Copies -如有副本抄送他人，要标注（如抄送者 不止一人，则按姓氏字母排序）,Continuation Pages,Information on the continuation pages:page number 页码Reference 档号date 日期name of addressee 收件人姓名 Rules for the continuation pages:There should be at least 3 to 4 lines break between the addressee name and th
6、e main textNew page and new paragraphAt least 3 to 4 lines of main text on the new page,Parts of A Business Letter,Reference 档号 CY/SX CY/sx Date 日期 日/月/年 或 月/日/年 Inside address 信内地址(指收件人地址) Salutation称呼语 Heading 标题 Complimentary close 信尾客套语 Name of sender and designation 发件人姓名与头衔 Enclosures 附件 Copie
7、s副本,Punctuation Styles,Open punctuation: no colon after the salutation and no comma after the complimentary close Mixed punctuation: a colon after the salutation and a comma after the complimentary close (more popular),Examples,Date 25 September 2005/September 25, 2005 Names and addressesMr G P Ashe
8、不用句号/Mr. Ashe212 Holland Avenue 地址行末不用逗号 Salutation Dear Mark 不用逗号/Dear Mark:/Dear Mark, Complimentary close Yours sincerely不用逗号/Yours sincerely, Abbreviations 缩略语Mr/Mr. Dr/Dr. IBM PS eg am Times and Numbers 时间与数字 9.30 am 0950/ten to ten am 1400/2 pm,Memos 备忘录,Purpose: Providing information Asking f
9、or information Notifying others the decision has been made Asking others to take an action or make a decision,Memos Format,MEMORANDUM 强调“备忘录”一词 To - 收件人的姓名头衔 From - 发件人姓名头衔 Ref - 档号 Date 签发日期 Heading 不需要称呼语, 用标题说明主题,大写 Main text - 正文 (应按内容分成段落) 空出签字空间(前面不需要结尾客套语) Enc Copy,Fax Messages 传真电文,(Printed
10、Stationary) FAX MESSAGE 强调“传真电文”一词 To Company Fax Number From Ref Date Number of Pages (Including this page) Salutation 根据情况选择加称呼语 Heading 标题说明电文主题 Main text 正文与信函类似,结尾不需要客套语 签名,Structuring your communications 设定文书的结构,4 POINT PLAN 四点方案,1.Opening or introduction 开场白或简述第一段说明写信原因, 可以包括以下内容:告知收到上次的来信: E
11、xample: Thank you for your letter of (date)提及一次会面或接触: It was good to meet you again at last conference介绍正在讨论的事情: We wish to hold our annual conference at a London hotel in September.,4 POINT PLAN 四点方案,2.Central section (details) 中间部分(细节)提供信息或发出提示;划分段落;恰当运用连接词,确保逻辑通畅 3.Conclusion (Action or Response)
12、 结论(行动或回应) 4.Close 结尾(使用常用句式)Examples: I look forward to meeting you soon. () I look forward to seeing you () I am/We are looking forward to hearing from you. () Please let me know if you need any further help. () A prompt reply would be appreciated. (X),CHECKLIST 备忘一览表,Format of business letter writing: fully blocked style with open punctuation Parts of a business letter One line break between paragraphs Parts of a continuation page Four point plan for business letter writing,
