1、Business Letter Writing and Its Layout （商务信函写信要求）,Lesson Two,Practical Writing,书信的要求,Practical Writing,书 信 英文书信可分为私人信函和业务信函两大类。私人信函所包含的项目比业务信函少些、语言也更加通俗随意。业务信函有六大必有部分，还有六个可又部分，后者可视实际需要选用。 必有部分：1，信头 ( Heading / Letter-head)1）写信人的地址、邮政编码、电话、传真号码及 电子邮件网址等；私人信函中无此部分；公司业务信函用纸上一般印有信头，不必另行再写。2）写信日期 (Date),
2、Practical Writing,2、信内地址，即收信人的姓名和地址（Inside Address），私人信函无此部分。3、称呼（Salution）。4、正文（Letter Body）。5、客套结束语（Complimentary Close）。6、署名（Signature）。可有部分：包括收信人行（Attention Line）、内容主体行（Subject Line）、附件（Enclosure）、抄送（cc/ carbon copy）、责任人、附言（Postscript）。除附件和附言外，私人信函一般不必使用其他可有部分。,Practical Writing,EXAMPLE:,Practic
3、al Writing,EXAMPLE:,Some rules of good writing,Study your readers interest Adopt the right tone Write naturally and sincerely Avoid wordiness Write clearly and to the point Be courteous and consideration Be complete and correct Check your letters,Avoid wordiness,不必要的形容词和副词The question is under activ
4、e consideration. 不必要的介词短语We are writing with reference to (about) 不必要被动语态Payment of their account will be made Greens next month. 铺张词语It will be appreciated that-It should be noted that-I am to point out that-,重复和罗嗦 1、语言不简洁易懂 communication-letter in the near future-soon At the present time-now Expre
5、ss a preference for-prefer 2、重复使用一个主要词，而其含义不同 How do you account for the fact that the account is wrong? 3、使用抽象词义的词 We have no hesitation in advising you We advise you,Check your letters,Is its appearance attractive;is it well laid out Is it correctly spelt and properly punctuated Does it cover all
6、essential points and is the information given correct? Is what I have said clear,concise and courteous? Does it sound natural and sincere? Does it adopt the readers point of view and will it be readily understood? Is its general tone right and is it likely to create the impression intended? Is it th
7、e kind of letter I should like to receive if I were in the readers place?,Be courteous and consideration,Dear Mr. Rohn,I have already written to you concerning your outstanding debt of 591.00. This should have been cleared three months ago. You dont seem to want to cooperate in paying us, and theref
8、ore we will have to sure you if your debt is not cleared within the next ten days.Yours sincerely,Dear Mr. Rohn,I refer to the previous letter sent on 10 October in which you were asked to clear the balance of 591.00 which has been outstanding since July. AS you have not replied to the letter you le
9、ave little choice for me but to place the matter in the hands of solicitors. However, I am reluctant to do this and am offering you a further ten days to settle the account.Yours sincerely,The structure of a business letter,The Heading The Inside Address The Salutation The Subject Heading or Caption
10、 The Body of the Letter The Complimentary Close The Signature The Enclosure,The style of letter,indented style block style Semi-block style with indented paragraphs,indented style,LetterheadInside address Date_SalutationBody of the letter _ _complimentary closesignature enclosure,block style,Letterh
11、ead _ Date Inside address _Salutation _ _complimentary closesignature enclosure,Practical Writing,如何写信封,Practical Writing,如何写信封英文信封的写法与中文信封不同。习惯上，收信人的姓名地址依次写在信封的中央。寄信人的姓名、地址写在信封的左上角。邮票贴在右上角。注意英文与中文地址顺序也不同。,Practical Writing,Practical Writing,如果你寄的是航空信、挂号信等，需在信封的左下方注明。,Practical Writing,有的信不是邮寄，而是托人代
12、交，需在信封左下方注明。,Practical Writing,如果信是寄到某处有某人转交，可在收信人姓名下写上 c/o Mr/ Miss / Mrs care of 由转交,a regular supplier 2. a real estate agent 3. a supply of stock 4. an order form / letter 5. rough points of the letter 6. the meat of the letter 7. the tone of the letter 8. Catalogue / price-lists / samples / pro
13、duct brochures 9. return address 10. outline 11. charge for handling 12. premises 13. handout / layout 14. branch / regional office 15. Take the initiative,Useful Words,长期的供货商 地产商 供货单 订货单/订货信 信的简略重点 信的主体 信的语气 目录价目表样品说明书 发信人的地址 提纲 手续费 厂房 / 办公场所 现场发的材料 / 设计布局 分支 / 地区办公室 采取主动,Assn . Ave . Co. c/o Corp.
14、 Dept. Hwy. Inc. Ltd. Pl. Rd. Sq. St. Sec. P. O. Box.,1. 地址常用缩略语,Association Avenue Company care of Corporation Department Highway Incorporated Limited Place Road Square Street Section Post Office Box,E. W. N . E.C. W.C. N.W. S.E. S.W.,Eastern District Western District Northern District Eastern Cent
15、ral District Western Central District North-Western District South-Eastern District South-Western District,2. 伦敦邮区缩略语,Al (a). Alas. Ariz. Cal. ; Calif. Fla. Ga. Ha. Ill. Ind. Kans. Ky. La. Md. Mass. Mo.,Alabama Alaska Arizona California Florida Georgia Hawaii Illinois Indiana Kansas Kentucky Louisia
16、na Maryland Massachusetts Missouri,美国常用州名缩略语,Mich. Miss. Mont. N.H. N.J. N.M. ; N.Mex. N.Y. N.C. O . S. C. Tenn. Tex. Wash. W.Va.,美国常用州名缩略语,Michigan Mississippi Montana New Hampshire New Jersey New Mexico New York North Carolina Ohio South Carolina Tennessee Texas Washington West Virginia,Some Usefu
17、l Sentences on Opening and Closing Sentences,1) 特此奉告：,We are pleased to inform you that We gave pleasure in informing you that Please allow us to call you attention to ,2) 专此奉告：,The purpose of this letter is to inform you that (of) The object of the letter is to tell you that (of) ,3) 惠请告知：,I will t
18、hank you for your informing me that ( of ) I should be glad if you would inform me that ( of ) ,4) 兹确认我公司某年某日函,We confirm our last letter of the 10th June In confirming our telegram of this morning ,5) 敬悉贵公司某年某日来函,We are in receipt of your letter of the 7th July We have duly received your favor of t
19、he 5th March We thank you for your letter of the 5th May .,Some Useful Sentences on Opening and Closing Sentences,) 敬复贵公司某年某日函,In reply to your letter of the 5th of May, I have to inform you that (of) Replying to yours of the 8th of February regarding, I would say that,) 本公司深感遗憾，必须奉告,We very much re
20、gret to announce you that We are regretful that we have to inform you that,) 本公司深感遗憾，得悉,We are very sorry to hear (know) that We regret that we have been informed that (of ) ,) 谢贵公司某年某日函询.,We thank you very much for your inquiry of the 10th May ,) 随函附上，请查收,Enclosed please find We have pleasure in en
21、closing herewith We attached ( hereto ),Some Useful Sentences on Opening and Closing Sentences,11) 遵照贵公司某年某日来函指示,According to the instructions given is your letter under date of the 20th of last month To conform to your instructions of the 10th this month,2) 关于详情，将于下回奉告,I will write you particulars
22、in my next. I will inform you the details (more fully) in my next.,3) 盼贵公司及早回复,We trust you will favor us with an prompt reply. We look forward to your early reply.,4) 我们将随时为你服务,We assure you of our best services at all times.,5) 若有机会我公司也愿作类似的服务,We shall be happy to have an opportunity of reciprocating to you on a similar occasion. We wish to reciprocate the goodwill.,Thank you for your attention!,
