1、1,New International Business English,Vantage,for the Students Majored in Business English,2,Content Book II,1-4 Basic English Skills,5-14 Listening, Speaking, Reading Writing Skillsin Functional Business English Practice,15 Skills Reviewing and Reconsolidation in Simulated Business Situations,Files
2、of the Related Contents and Locations of BEC Examination,3,Teaching and Learning Objectives,Business English course aims to give students an understanding of key areas of contemporary business and prepare them to the BEC (Business English Certificate ). Business English introduces basic business con
3、tents and language skills in a business-related situation. Students have to be informed of business knowledge and general foreign affairs. Students have to develop the business skills in 5 aspects: speaking, interacting, listening, reading, and writing.,4,Course Features,Speaking Exchanging informat
4、ion Giving a formal presentation Giving an informal presentation Instructing or demonstrating on the job Giving descriptions and explanations,5,Visiting a company or receiving visitors Showing visitors around or being shown around Entertaining or being entertained Participating in discussions and in
5、formal meetings Participating informal meetings Chairing meetings Interviewing Negotiating Telephoning,EFFORTS COLLECTIVE,Interacting,6,Following presentations, lectures, or talks Following instructions Following descriptions and explanations Following training sessions,Listening,Letters and faxes M
6、emos and short reports Professional journals Textbooks Long reports Contracts and legal documents,Reading,7,Letters and faxes Memos and short reports,Writing,8,Contents,Unit 1 Face to face Unit 2 Letters,faxes and memos Unit 3 On the phone Unit 4 Summaries, notes ,reports Unit 5 Working together Uni
7、t 6 International trade Unit 7 Money matters,The Second Volume,9,Unit 8 Dealing with problems Unit 9 Visitors and travelers Unit 10 Marketing Unit 11 Meetings Unit 12 Processes and operations Unit 13 Jobs and careers Unit 14 Sales and negotiation Unit 15 A special project,10,Basic Skills and Techniq
8、ues for Talking to People in Business SituationsThe emphasis throughout is on encouraging students to consider and re-evaluate the social functions of English. In business, this is particularly important ,as students may be dealing with all kinds of people in English: clients/customers and colleague
9、s/co-workers, friends and strangers, superiors and subordinates, suppliers, visitors and members of the public- all of whom may be friends, strangers or acquaintances - people of your age, or people who are younger or older than you, all of whom you have to be talked to in different ways. Your first
10、 impression on them the way you behave functions fundamentally in your career.,Unit 1 Face to face,*,11,Vocabulary,sincere,unwelcoming,appointment,efficient,aggressive,superior, co-ordinator,sales office,head of department,small talk,badge, surname,vice-chairman,personnel,public relations,colleague,
11、 behavior,demanding,chewing,disaster,gymnastic,apparently, syllable,offence,demonstration,counterparts, aperitif,tricky, generate, hectic, tackle a job, trouble shooting, be confronted with problems/encounter problems, back-up,data,loose cable, hands-on,environment,ambitious,prospect,conference,yawn
12、ing, delegates,sign,clicking,sniffing,conversationist,reliable,blinking, tapping your fingers,flu,sketch,junior,figures,border, business associates,on-going,common interests,terminal,A. Vocabulary in unit 1:,12,B. Finding more vocabulary of describing people:,hospitable,enthusiastic,polite,talkative
13、,kind, generous,alert, vigilant,distinct,friendly,confident,calm,honest,skillful, sophisticated,helpful,intelligent,nice,optimistic,indifferent, sleepy,unclear,lazy,clumsy,stupid,prejudiced,inefficient,nasty, unhelpful,off-hand,rude,pessimistic,detached,in-cooperative, self-centered,conservative,hig
14、h- qualified etc.,13,1.1 1) What do you think of the following sayings?,a. “What you dont know wont hurt you.”,b. “No news is good news.”,c. “Silence is golden.”,2) Reading the impressions of the following people and telling the class what your feelings are.(Verbal behaviorand smiling),3) Discussing
15、 the questions in B and C,4) Trying to do the fillings in D, and checking while listening;then reading aloud,Question:,What exactly would you say when you greet a visitor to your office?,Now try to fill in the blanks with missing words before listening to the three conversations.,14,Introductions an
16、d Greetings,Id like to introduce myself. Let me introduce myself. May I introduce myself. May I introduce you to our manager, Mr. Li? I was introduced to her yesterday.,Formal ways of greeting at first meeting:,How do you do? Pleased to meet you. Glad to know you. Nice to meet you.,Informal ways of
17、greeting at first meeting:,Good afternoon! Hello! Hi!,Ways of greeting between acquaintances:,Hello!/Hi! Afternoon/Good afternoon How are you? How is everything? How are you doing?,15,Actually, the spelling of most business expressions or jargon is familiar to learners. The difference is that their
18、meanings have been changed. For instance, such words as “presentation”, “offer” and “demonstration” have acquired new meanings in business contexts. Learners can grasp these expressions either through reading extensively some business English articles or memorizing them from vocabulary books. Only b
19、y doing so can they attain a satisfactory level in business English.Meanwhile, learners can further benefit from reading business books or attending business courses to obtain related knowledge. This can help them understand better how to use business English expressions. Books about import and expo
20、rt practice are preferable, while books concerning marketing, finance, business laws, etc. are useful in the study of business English. Courses in these areas are all supplied in schools or training centers.Finally, if conditions permit, business English learners may apply what they have learned to
21、practice in companies or organizations. Through practice, they can gain experience and also strengthen and improve their business English.,expressions or jargon used in business situations,16,short _ curlylong _ wavy shoulder length_ blondhair _ greybrown _ reddark _black _dyed _straight _,_long_lar
22、ge_flat_greek nose_hawk nose,_brown _grey _blue _large _deep-set _dark,eyes,nose,hair,face,_oval_round_square_long_wrinkled_freckled_red cheeked_narrow mouth_thin lips,Describing people,17,D). 1. Alex White: Id just like to introduce myself. My names Alex White and Im the newexport sales coordinator
23、.Chris Grey: Oh, yes. Ive heard of you.How do you do?2. Tony Harris: Ms. Smith, Id like you to meet Mrs. Jones.Mrs. Jones is from our sales office in Toronto.Liz Jones: Hi!Claire Smith: How do you do, Mrs Jones? Ive been looking forward to meeting you.Liz Jones: Oh,yes,please call me Liz.Claire Smit
24、h: And Im Claire.Liz Jones: Hi.Claire Smith: Well, Liz, did you have a good journey?Liz Jones: yeah, not too bad. 3. Mrs Green: Mr Evans, um, Have you met Miss Lucas? She is from Argentina.Mr Evans: Yes, I think Weve met before. Its good to see you again!Miss Lucas: Thats right, hello again. How are
25、 you?Mr Evans: Fine, thanks. ,18,5) What can you say concerning Small talks?,a. Ive been looking forward to meet you. b. Did you have a good journey? c.when did you actually arrive? d. It must be a couple of years since we last met. e. Can you tell me something about your hometown? f. Do you like pl
26、aying foot ball? g. Where do you come from in Argentina? h. What do you think of Guangzhou weather? i. Do you need any help? j. Where are you staying? k. Is this your first visit to? l. How is your family? m.Whereabout do you come from in?,19,6) Small talk,trip,sports,family,entertainment,small talk
27、,weekend,hometown,weather,hobby,20,1.What skills does verbal communication involve?2.According to the text, what will become of us without the means of communication? 3. What is the sole purpose of the existence of a language?4. Why is your communication ability related to your qualification for the
28、 job you choose?5. Is it possible for one to be a “born writer”?6. How can one improve his/her communication skills?7. Read and do the reading in Unit 1b on Page 12 and the exam of Pass Cambridge BEC Vantage (student book)8. Am I good or poor at listening, speaking, reading and writing, and how to i
29、mprove abilities and skills in English?,Questions to think about and assignment:,21,1.2 Its a small world,Do 1-15 vocabulary puzzle on Page7 in work book(自测习题集reference keys on Page 116 of the book),2) Discuss the questions in 1.2 C in class,some words in C: behavour, manners,offence,increasingly, d
30、emanding, gymnastic,demonstrations,counterpart tricky offensive, chewing, disaster, apparently, syllable, aperitif,3) Non verbal communication(关注文化差异),What is non-verbal communication? What should be done before the first employment interview? What is the proper way of shaking hands with different p
31、ersons? What does a little humor demonstrate? What judgments do we make on nonverbal messages?,22,a five-minute speech,How do you improve business English? What are the advantages of an oral communication? 3. What makes a successful business communicator?,A Sample Speech,As we all know,business Engl
32、ish is used in business situations, which is one of the branches of English for special purpose(ESP). If people want to achieve an effective mastery of business English, they should know something about business. They should also have a good foundation in basic English for general purposes.People wh
33、o begin studying business English should first be fluent in basic English. If their English is rusty or If they cant write or speak at all,they must work hard to lay a solid foundation until they have reasonable listening, speaking, reading and writing skills.When understanding English conversation
34、And communicating with native English speakers in daily situations do not prove difficult, people can then go on to the stage of picking up some,23,Job Responsibilities,of a personnel staff,of an accountant,of a secretary,deal with relationships between- management and work force-recruit new staff-i
35、nterview applicants-promote staff-train staff-fire-retire-,-budget -accounting -deal with financial matters,-make/receive telephone calls-make/take notes,minutes,messages-deals with files, correspondence-write memos, reports-work at computer word process-receive guests, visitors-arrange meetings, th
36、eir venues etc.-make appointments,1.3 What do you enjoy about your work?,1.3 What do you enjoy about your work?,1).Work in pairs and do B 2 on p. 11 in this book.,24,of a sales man,of a research man,of a manager,-marketing promotion-introduce products-demonstrate products-complimentary present-persu
37、ade customers-launch campaign-advertisement-bargain about price-offer discount,-design -market research -product research -experiment -technology -packaging -focused customer,-make decision/plan-handle difficult situations -deal with problems and complaints-sign contracts-attend conferences- negotia
38、tion-organization,Job Responsibilities,1).Listen to the tape and do the fillings in A 2).Work in pairs and do B 2 on p. 11 in this book.,25,1.4 Its not just what you say?,What do you know about the effects of the B telling about on P 13? Talk about it in pairs.,2) Non verbal communication makes grea
39、t differences as well as verbal communication.Have you any examples?,5) How much do you know about non verbal communication?,3) Do 2 in A.,4) Do C in B in pairs or groups of four ; pay attention to cultural differences.,No unified keys for reference.,26,Nonverbal Communication,attention to in the fi
40、rst meetingwith business partner,avoidance of misunderstanding in communicating with business partners (methods),different forms ofcommunication,physical appearance posture gesture eye contact facial expressions touch space and distance punctuality silence,eye contact summarizing paraphrasing echoin
41、g speaking slowly enunciating avoiding idioms body language double checking using visual aids listening attentively liquor wont help,-culturally bound -specific ways within the own culture -What do you know are theways of English Speaking people?,faxes letters e-mails phone calls memos notes,-use of
42、 the businessof the above formsof communication -advantages anddisadvantages of each form of communication -arrangement in orderof formality and frequency,27,Vocabulary:embark on, employment interview, importance of a good impression, pay attention to, physical appearance,shower, in the mirror, trim
43、 the beard, razor, mutter, do anything for a job, aftershave, lotion, be splashed, smell as good as, freshly ironed shirt, suit and tie, shined shoes, briefcase, precisely eight fifteen, knock slightly at,smile, motion sb. into the room, walk over, offer ones hand, grip firmly, sign of control and s
44、elf-confidence, release ones hand, invite sb. to sit, be about to begin,nonverbal situation before an interview for a job,Try to imagine an interview by a person without his uttering any words by using the above related vocabulary.,28,1.5 Developing relationships,1) Small talk,2) hospitality,trip sp
45、orts family entertainment weekend hometown weather hobby common interests,The interviewer can read the meaning: punctuality, grooming, apparel, smile, handshake, briefcase, and after-shave lotion.,This hypothetical episode demonstrates some of the many and subtle ways in which nonverbal communicatio
46、n touches our lives.,29,Each job announcement or job advertisement may include any combination of a description of the job, job applicant qualifications and desired qualities. The description, qualifications and desired qualities are the keys to preparing for the interview. On a job announcement or
47、job advertisement, these keys may be found under headings such as:,Interview Success Plan,Step 1: The Job,Position Qualifications The Duties The Requirements,Heres a description for a supervisory job:,30,“The ideal candidate will possess excellent leadership, managerial, communications and inter-per
48、sonal skills. The candidate should be a self-starter, team player, as well as promote teamwork among others, have a strong customer orientation, is approachable, and effective and creative problem solver, and establishes and maintains effective working relationships . . .“,Abilities -,The requeireme
49、nts on the job advertisement in KSA,Knowledge -,information applied directly to the performance of a function. For example, supervision is a knowledge.,Skills -,learned acts. In the example above, we have managerial skills. Other examples include operating a personal computer, using a firearm or operating a backhoe.,performance of behavior that you can see. In the description above, communications is an ability.,
