1、李宁,Make The Change,Forword,Lining is well-known all over the world on gymnastics, at the same time Li-Ning is the vast majority of people are very familiar with the sports brand . Li-ning is from an athletes name to a brands successful transformation , it is unremitting struggle results for 20 years
2、 since 1990 ,the company were found . The company experienced a family to the in ternationalization of enterprise management mode transformation and established a brand .,Catalogue,Brief introduction of Li-Ning,At age 8 began to practice gymnastics, In 1970 he entered The Guangxi Zhuang Autonomous R
3、egion gymnastics team, and be elected in 1980 National Gymnastics team.In 1982 sixth Gymnastics World Cup tournament , at all 7 individual projects of men, he won six gold medalists which are the all-around, free gymnastics, horizontal bar, vault, pommel horse and rings . As a reust , he were known
4、as “Prince of gymnastics“ in all over the world .,Brand introduction,Li Ning Company was founded in 1990, after 22 years of exploration, it has gradually become the representative of China, with Oriental international leading sports Brand Company.In 2004, Li-Ning Company successfully listed in Hongk
5、ong, it maintains steady and rapided development trend.Li-Ning has Chinas largest sales network of sporting goods, and in the USA and Southeast Asia , it also opened stores and retail stores .It has featured in the top four in the SGI “sporting goods intelligence“ rankings that is international auth
6、oritative American .,Brand development process,In 1989, Mr. lining preparations begin lining brand design, in April, he officially registered “lining“ brand trademark. In 1990 of May, Li Ning Company started managing in Guangdong, it engaged sports apparel production and management in “lining“ brand
7、.In 1990, “lining“ brand sports was selected as the eleventh Olympic Games torch relay and reporter of China and foreign countriesdesignated clothing. Chinese national team games receive clothes, “lining“ brand throughout the country.In 1992, “lining“ was selected as the twenty-fifth Barcelona Olymp
8、ic Games Chinese delegation designated clothing, shoe award prize, ended Chinese athletes in the Olympic Games the use of foreign sports history.,In 1996 twenty-sixth Atlanta Olympics, wearing “lining“ brand clothing of China sports delegation, with 16 medals the gold medal total fourth.Li Ning Comp
9、any will become the Olympic Games Chinese sports delegation sponsorship.,On April 23, 2009, Li Ning company signed a formal Chinese national badminton team, it becoame the Chinese table tennis team, the Chinese shooting team and the Chinese diving team, lining brand cooperation China Fifth Olympic g
10、old medal dream team.The past, the Olympic Games bring the glory and the dream lining, nowadays, Olympic Games are for lining brand to the world to provide unlimited stage.The Olympic Games is an embodiment of the positive enterprising spirit, this is forever complexe motion for lining.Both as a for
11、mer Olympic champion lining, or as a strong power of Chinese sports brand, “lining“ are fully deserve to this interpretation of two words.,advertising,Chinas new generation of hopeThis is the first lining of advertising language.Lining is the first positioning sports fashion sports brand, become an
12、indispensable part of peoples life.From the location point of view, lining should be fashion, leisure, affinity.Although this ad saying seems to fashion a not above, slightly conservative, but as a Chinese native brands, the advertising language is very suitable for the audiences aesthetic standards
13、, compared to public acceptance.,advertising,lining - everything is possibleThis is the most popular one lining advertisement language, with the rapid growth of lining.“Everything is possible“ is the movement of the heart, is the heart of the young, is the Chinese peoples feelings!During this period the lining seem to find the real self, to meet the consumer mind clear call.And so on.,Thank you for viewing and admiring,
