1、All kinds of products,Ice cream hot potIce cream moon cake,History,The idea for the Hagen-Dazs brand dates back to the early 1920s. By 1961, Mr. Mattus decided to form a new company.,In 1976, Mr. Mattus daughter Doris opened the first Hagen-Dazs Shop. In 1983 Mr. Mattus agreed to sell the Hagen-Dazs
2、 brand to The Pillsbury Company.,To this day, the Hagen-Dazs brand remains committed to developing exceptional new super-premium frozen dessert experiences, releasing new flavors every year.,Mission,Find the purest and finest ingredients in the world and craft them into the best ice cream, sorbet, a
3、nd frozen yogurt available.,Value,core value,emotional value,additional value,Haagen Dazs,Starbucks,made like no other,Find the purest and finest ingredients in the world .,Marketing Slogans,Love Her , treat her Haagen-Dazs,Advertisement,In Pair,In Shanghai,Different impression,In America,Vanilla from Madagascar,Nuts from Hawaii,Chocolate from Belgium,Strawberries from Poland,Strengths,Waiter,Plate,Weakness,The price is too high！,Thank You!,
