1、旅游广告项目策划 （中英文）,产品：肇庆鼎湖山一线游 Zhaoqing Dinghu mountain tour）,策划者：曾滔来、曾思敏、林琼珊、曾沂宁,设计思路 （The idea of design）,1.采取总分结构 （即总体介绍鼎湖山，再游玩分支的景点) (Take total score structure (namely general introduction, then play the branch of dinghu mountain scenic spots) 2.处处景点加赏花，景上添花 (Everywhere attractions and enjoy flower
2、, scene to add flowers) 3.观赏与探险相结合 （激发激情，物质、精神双丰收) （ Watching and exploration combination (inspire passion, material, spirit with gains) 4.品赏特色的当地小吃 (吃玩并存，体味大地风土人情)(Enjoy characteristics of local snacks eat coexist, appreciates the play (the local conditions and customs) 5. 自然景观与人文景观相结合 （感受自然芳香和品赏当地
3、丰富的文化底蕴） (The natural landscape and humanistic landscape combination (feel the natural fragrance and enjoy the local rich culture)设计对象：所有人群，特指大学生（The object of design ：To all people, especially the college students）,旅游线路 Tourist routes,杜鹃山 Cuckoo mountain（赏漫山遍野杜鹃红） 宝鼎园 Baoding garden（品芳香四溢玉堂春） 蝴蝶谷Bu
4、tterfly Valley（与蝶飞舞，共醉花海，蝶美花美人更美） 飞水潭 Fly pool （负离子最佳呼吸区赏花养颜）水帘洞天 Waterfall cave days (段段彩虹，飞瀑落)七星岩 Seven-Star Cave（奇异岩溶，鱼姿百态）庆云寺 Qing Yunsi（千年寺庙怀古 ）品尝当地特产(Taste the local specialties),肇庆 鼎湖山欢迎您 Welcome to Dinghu mountain,鼎湖山国家级自然保护区总面积约17000亩（1133公顷），位于广东省肇庆市鼎湖区，距离广州市西南100公里，主要保护对象为南亚热带地带性森林植被类型季风常
5、绿阔叶林及其丰富的生物多样性；保护区内生物多样性丰富，是华南地区生物多样性最富集的地区之一，被生物学家称为“物种宝库”和“基因储存库” Dinghu mountain national nature reserve area of about 17000 acres (1133 hectares),Located in Dinghu District of Zhaoqing city, Guangdong Province, distance 100 km southwest of Guangzhou, the main protection for South Asia zonal fore
6、st object tropical vegetation type-monsoon evergreen broad-leaved forest and its rich biodiversity; Rich bio-diversity protection area, is one of the richest set of biodiversities in South China area , is called “species treasure house“ and “gene stores“ by biologists.,鼎湖山是岭南四大名山之首，距肇庆城区东北18公里，位于北纬2
7、310，东经11231。因地球上北回归线穿过的地方大都是沙漠或干草原，所以鼎湖山又被中外学者誉为“北回归线上的绿宝石”，与丹霞山、罗浮山、西樵山合称为广东省四大名山。,Dinghu mountain is the four famous mountains of Lingnan, Zhaoqing city from the northeast, 18 km north latitude in 23 10 , longitude 112 31 . For the earth the tropic of cancer through place mostly desert or dry gras
8、sland，So Dinghu mountain was Chinese and foreign scholars known as “the tropic of cancer of the emerald“, and Danxia moutain, Luofu mountain,Xiqiao mountain known collectively as these four famous mountains of Guangdong province.,走进杜鹃山，品赏杜鹃花 Walked into the cuckoo mountain, Orchid lovers azalea .,走进
9、杜鹃山林，满山杜鹃盛开，仿佛含情浅笑，好似邀人共赏春色。春风拂面，带来那淡淡的芳香叫人如痴如醉，一直甜到心底。树上叽叽喳喳的鸟儿，更是清新悦人 。 鼎湖山在春风春雨中怒放的杜鹃花，把春天的山装扮得美丽、清艳、火热，阳春三月，这里是山花烂漫的季节。,幸福女人花, 观花赏蝶养心颜 (Woman flower, flower butterfly effect pigments.),华中此物是西施 漫山遍野杜鹃红,杜鹃花，被人们誉为“花中西施” (Azalea , was Known as the “ flower of beauty“ 五彩缤纷的杜鹃花，唤起了人们对生活热烈美好的感情。(The co
10、lors of the azalea, evocative of the life warm and beautiful feelings.) 三月时分，鼎湖山800亩杜鹃山各色杜鹃满山盛放，让丽人们能够亲临花境，与花拍照，与花媲美。(Around March, 800 acres of rhododendron in dinghushan mountain assorted azalea mountain bloom ,Let beauty were able to visit the flower border, and take photos, comparable with the f
11、lower.),游过杜鹃山，我们来到了宝鼎园 (Visit the azalea mountain, we came to the “ bonding Park” ),鼎湖山宝鼎园位于肇庆市鼎湖山的天湖景区，占地约1.3万平方米，园内青山环抱，风景优美。（Mount Dinghu Baoding park is located in Zhaoqing Dinghu mountain lake scenic area, covers an area of about 13000square meters, the park surrounded by mountains, beautiful s
12、cenery.)鼎湖山宝鼎园是鼎湖山近年开发的一个新亮点。鼎是中华古代文化的一个象征（Tripod is a symbol of Chinese ancient culture ），国家主席江总书记在联合国赠鼎仪式上指出：“鼎作为一种重要礼器，象征着团结、统一和权威，是代表和平、发展、昌盛的祥物”（Tripod as an important sacrificial vessel, a symbol of unity and unity and authority, is representative of peace, development and prosperity of auspic
13、ious thing）,观鼎赏白兰 (View the tripod and admire the michelia),宝鼎园中的鼎名叫九龙宝鼎，鼎高6.68米，口径5.58米，重16吨，为世界之最。此鼎具有宽大的双耳，外侧各饰10条蟠龙，二十寓意置立此鼎喜迎新千年的时代,九龙宝鼎,秦公鼎,世纪宝鼎,香港宝鼎,四联鼎,大禾方鼎,观花点宝鼎园：,玉堂春又名“白玉兰”,每年春初，宝鼎园的玉堂春便会含苞绽放，其花大，芳香，绚丽，洁白无暇。,观花点老鼎：,吊钟花长期以来为吉祥的象征，是广东一带传统的年花。花期从春节开始，花朵朵朵成束，好似铃铛吊挂，花白粉色，妖嫩媚人，晶莹醒目 Bell flower
14、for a long time as the auspicious symbol, is the area of Guangdong traditional flowers. Flowers blooming from the start of the Lunar New Year , each bundle, like a bell hanging pink, white, delicate attractive, bright eye-catching,闯蝴蝶谷，共醉花海,蝴蝶谷是典型的亚热带沟谷雨林，瀑布碧潭遍布，溪涧纵横，古木葱茏，林木繁荫，是蝴蝶栖息繁殖的理想场所。 Butterfl
15、y Valley is the typical subtropical rain forest valley, waterfall Bitan throughout, brook freely, ancient wood luxuriantly green, forest breeding shadow, is the ideal place for butterfly breeding habitat.来到这里感受山野异趣，看蝶恋花，与蝶共舞，是为人生一大乐事。 Come here feel wild fancy fun , see the butterflies over flowers,
16、 and dance with the butterflies , is one of the pleasures of life.,“庄生晓梦迷蝴蝶, 望帝春心托杜鹃”，蝴蝶谷原始森林探险线是鼎湖山四大景点之一（Butterfly Valley Forest Adventure line is one of the four large attractions in Dinghu mountain ）坐在游船上可观赏宝鼎园观景台下怒放的杜鹃花，谷内彩蝶纷飞，瀑布遍布、溪涧纵横、古木葱茏、林木繁荫，身置其中恍如隔世。,赏花点蝴蝶谷：,拥抱“水帘洞天” (Hug “Waterfall cave
17、days”),水帘从30米高处倾下，直冲一泓圆圆的清潭，状如天井，四周青枝绿叶，将天井绿盖，漏下星点阳光，折光照映水雾，段段彩虹，飞瀑落潭，形成激湍漩涡，汹涌澎湃，寒气袭人，最可观的是高空水帘飞越飘石下泻，瀑布晶帘飘出 。,再沿石蹬溯流而上到水帘顶端，向前看，对面陡峭悬崖，矗立千尺，巍峨险峻，令人叹为观止，往下望，珠帘下垂，温天雾雪，宛如撒玉，蔚为奇观。,挑战飞水潭 (Challenge the fly pool),鼎湖山飞水潭，又名龙潭飞瀑，位于鼎湖山南半山腰、庆云古刹下东侧。 （Dinghu mountains fly pool, also known as Longtan waterfa
18、ll, located in Dinghu, South Qing Yunsi under the east side of the mountain)夏日到此，观瀑、游泳、濯足，均感遍体清凉，烦热顿消。 （This summer, enjoying waterfalls, swimming, the footbath, suffered all feel cool and refreshing, vexed hot meal disappear.）,飞水潭摩崖刻字 (Cliff figures of flying an otherwise edaphically lettering),飞水潭
19、侧建有更衣室，崖间建有观瀑亭，崖壁镌刻着许多赞美飞水潭的摩崖大字和方寸小楷，如“喷雪”、“能移我情”、“天然图画”、“飞泉咽危石”等，颇有诗情画意,纵望七星岩 A longitudinal look at seven-star cave,七星岩实际上是桂林的山 加杭州的水。山就是所谓的七星岩，典型的喀斯特地貌。水是与杭州的水同名的西湖。(Actually , seven-star cave is the mountain of Guilin and the water of Hangzhou. Mountain is the so-called seven-star cave, which i
20、s the typical of the coxs landscape. Water is the same with water of Hangzhou west lake.),七星岩风景区位于肇庆市北约4公里处，其风景自古就以“峰险、石异、洞奇、庙古”而著称。景区主要包括了星湖和七座山峰，它们似北斗七星散落湖中，因而得名；星湖烟波浩瀚，总面积达649万平方米，湖堤长达20多公里，串起数个翠绿的小岛，景色十分宜人，国家体委在该湖建有划船基地。（ seven-star cave scenic area is located in Zhaoqing City,4 kilometers north
21、 of the scenery, since ancient times to “ steep peak, Shi Yi, caves, temples and ancient“. The main scenic spots including the lake and seven mountain peaks, they like the Big Dipper scattered lake, hence the name; the vast lake, a total area of 6490000 square meters, lake dam up to more than 20 kil
22、ometers, connecting a number of Green Island, the scenery is very pleasant, the State Physical Culture and sports Commission in the lake has a boating base.）,奇异的七星岩,七星岩旖旎多姿，集“桂林之同，杭州之水”于一地，自古以来就有“峰险、石异、洞奇、庙古”之说，重点游览区有“七岩、八洞、五湖、六岗”，可供观赏之景点达80余处。天柱岩最高，海拔117米；龙岩洞最奇，洞中有洞，有“千年诗廊”之美誉；（ Heavenly pillar roc
23、k is the highest rock, which sea level above 117 meters; Longyan hole is the most strange, there is a hole in the hole, and has the reputation of “Millennium poem Gallery “.）,多姿的岩溶,石灰岩经雨水溶解成乳状液，后又凝结，日积月累形成各种形状，遂使那石乳、石笋、石柱、石幔千姿百态，蔚为奇观。洞分上、中、下三层，上层高于中层10米，下层为地下河。游览中层，游程820 米，洞内恒温20左右 (Hole divided int
24、o upper, middle and lower three layers, the upper layer is higher than in the middle of 10 meters, underground river. Tour the middle, run820 meters, the temperature of about 20.）,鱼姿百态 Fish posture shape,拜访庆云寺(Visit Qing Yunsi),庆云寺，位于鼎湖山中部偏东的山谷中，座西面东，具有浓重的东方建筑艺术特色，是广东四大名刹之一, 因为山顶雾霭常绕，故称庆云寺。 ( Qing Y
25、unsi, located in the Dinghu mountains of East Valley, west of the east block, has the strong oriental architecture, is one of four famous Guangdong brakes, because mountain mist often around, so that the Qing Yunsi.) 庆云寺是在莲花庵的基础上扩建而成的，明崇祯六年（1633年），在犄和尚来到莲花峰，视若佛地，于是结草为庵，取名莲花庵。（ Qing Yunsi is in the l
26、otus: Based on the expansion of the form, the Chong Zhen six years (1633), in the two-horned monks came to the lotus peak, as the Buddha, so the knot grass hut, named lotus om.,庆云寺按中轴线对称布局，自下而上依次为： (According to the axis of the Qing Yunsi symmetrical layout, bottom-up is as follows:)第一层: 韦陀殿，内设知客堂、云
27、房，南有客堂、鼓楼；北有斋堂、钟楼； 第二层: 大雄宝殿，内设东土祖师殿、伽蓝殿，三殿合而为一； 第三层: 中正堂；第四层毗卢殿，南有藏经楼、七佛楼，北有睡佛楼、佛母楼； 第五层:塔殿，即原建之莲花庵 庆云古刹，质朴而宽宏，庄严而典雅，雄伟而肃穆，以其独特的东方建筑艺术风格而闻名中外 (Qing Yunsi is simple and generous, dignified and elegant, majestic and solemn, with its unique oriental style and famed China and foreign countries),观花赏蘑菇亭
28、Watching a flower to admire the mushroom pavilion,其花大小如禾雀每串二三十朵，由一青绿色小藤串连，待到禾雀花开，如万千只鸟栖息树上，蔚为壮观。,鼎湖山的各种特产 The various specialty products of Dinghu mountain,茶饼 Tea cake,是以鼎湖山上多种茶树的叶子制成的，据说这些茶树最初是僧人在人迹罕至的岩壁上种植的，所以鼎湖山茶饼很名贵。鼎湖山上终年云雾缭绕，气候温和，很适宜茶树生长。当地人都是赶在晨雾散去之前上山采茶，这时摘下来的茶叶最好，制成的茶饼“香色殊绝，气味深远”。山茶饼用开水冲泡后色
29、泽翠绿，滋味醇厚，具有消暑解渴、散热开胃的作用。,紫背天葵 Gynura,别名丹叶、散血子，是夏季清凉饮料中的佳品。 紫背天葵属秋海棠科，是一种矮小的草本植物，长在阴暗湿润的山崖上，叶面有毛，呈深绿色，叶背紫色。紫背天葵能清热解毒，润燥止咳。用开水冲泡，其色紫红，味微酸，清香可口，若加入少许白糖，其味更佳，能消暑除热，又有解酒之效。 鼎湖山紫背天葵产于云溪-老鼎景区，多附着在老龙潭四周的崖壁上，产量极少。,鸡蛋花 Frangipani,鸡蛋花产于肇庆市郊七星岩，较一般鸡蛋花名贵。鸡蛋花树大都生长在土壤上，然而星岩鸡蛋花树却长在七星岩七座山岩的悬崖峭壁之上。鸡蛋花树属夹竹桃科落叶小乔木，茎直立，
30、小枝肥厚多肉，单叶散生，长而椭圆，端部渐尖，基部狭小，全身无毛。鸡蛋花树每年5-8月开花，花大，花萼五裂，花冠如斗，外面白而淡红，里面基部呈蛋黄色。鸡蛋花一名由此而来。星岩蛋花较土壤中生长之鸡蛋花尤胜一筹，它平整光滑，色泽鲜艳，香气清郁，有去湿气、清热毒、生津止渴之功效。,鼎湖山上还有很多的特产，比如檀香扇，七星剑花，端砚，何首乌，巴戟，高要花席，燕窝等等 There are a lot of Dinghu mountain specialities, such as sandalwood fan, the seven swords flowers, Duanyan, multiflower knotweed, Baji, the Huaxi of Gaoyao, birds nest, etc鼎湖山期待你的光临,海报,宣传片,情系姻缘树，祝福大家姻缘满堂祝有情人都成眷属，怀爱人情投和合有家者家庭幸福美满。 开心的鼎湖山之旅到此就圆满结束了， 期待我们的下一次合作之旅，谢谢大家！,谢谢大家的观赏！,Thank you !2012-04-20,
