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科尔尼战略管理图表.ppt

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1、,Chinfon,A.T. Kearney,Staff,Timing,Consulting Budget Requirements,Projects,42222222222,11111110111,125125125808080125125125125,Phase I1.Improve customer service and plan other operational improvements2.Develop auto package and cross-sell to existing customers3.Align credit card portfolio and develop

2、 young family credit card4.Develop information technology plan for lifestage marketing5.Develop consumer banking risk management process and systems6.Develop consumer banking organizationPhase II7.Develop newly wed card and home package8.Implement changes to credit card operationsPhase III9.Develop

3、young singles card10.Develop consumer lending business processes11.Develop established family card and investors package,Market Research Budget Requirements,3030303030,(US$ 000),(US$ 000),Q3 97,Q4 97,Q1 98,Q2 98,Q3 98,Q4 98,Octagon,AAABBBCCC,Optimize component cost,111,222,777,888,333,555,666,AAABBB

4、CCC,AAABBBCCC,AAABBBCCC,AAABBBCCC,AAABBBCCC,AAABBBCCC,AAABBBCCC,444,Consolidate number of suppliersPool volume across unitsRedistribute volume among suppliersCombine volume from different commodity categories,Compare “total” costsModel “should-costs”Renegotiate pricesUnbundle pricing,Conduct service

5、/product value analysis and engineeringSubstitute service/commitmentsPursue system buying alternatives,Reengineer joint processesShare productivity gainsIntegrate logisticsSupport supplier operations improvement,Establish/develop key suppliersEmploy strategic alliances/partneringExamine strategic ma

6、ke versus buyDevelop integrated supply chain,Expand supply baseDevelop new suppliersProfit from global supply/demand imbalances,1.Improve customer service and other card operations,2.Develop auto package and cross-selling,3.Align card portfolio, develop young family card,4.Develop lifestage marketin

7、g IT plan,5.Develop consumer banking credit risk management,6.Develop consumer banking organization,Project coordinator Chinfon Mr. LiuA.T. Kearney Shanley Lee,Steering Committee,TBD,Phase I,1XXXX5YYYY,6,5,3,Chapter 1)SSSSSSSSTTTTTTTTTTAAAAABBBBBCCCCCUUUUUUUUUUDDDDDEEEEEEFFFFFFFChapter 2)VVVVVVVVGGG

8、GGGHHHHHHIIIIIIIIIIIJJJJJJJJJJChapter 3)WWWWWWWKKKKKLLLLLLMMMMMNNNOOOPPPP,Chapter 1)SSSSSSSSTTTTTTTTTTAAAAABBBBBCCCCCUUUUUUUUUUDDDDDEEEEEEFFFFFFFChapter 2)VVVVVVVVGGGGGGHHHHHHIIIIIIIIIIIJJJJJJJJJJChapter 3)WWWWWWWKKKKKLLLLLLMMMMMNNNOOOPPPP,Foreign supermarketCountry / Name / Year of entry,U.S.A.AA19

9、94JapanBB1984HKCC1995Japan DD1995DutchEE1996,Foreign Mega-marts,JapanFF1996FrenchGG1995,Local supermarket,ShanghaiHHShanghaiII,Turnover per store(US$ million),N umber of stores,XXX,YYY,BBB,AAA,Purchased Materials 20%-55%,Manufacturing 15%-20%,Logistics 10%-20%,Other (e.g., Marketing G&A, Profits, Fi

10、xed Costs) 15%-25%,abcde,XXX,No. of Lines (million),Yearly growth rate (%),Source:Hongkong Telecom annual reports,YYY,Abcde (units),Database Construction,Notes: (1) Efficiency Ratio Interest Expanse + Operating Income(2) Average Cost of Funds = Interest Expense _ Average Interest Bearing Liabilities

11、,Source: A.T. Kearney analysis,The objective of building the sourcing database is to determine “who purchases what from who at what price” which provides the baseline for commodity sourcing teams,What do we purchase?CategoriesCommodities,Who Purchases?SubsidiariesBusiness units,Whom do we purchase from?Vendors,

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