1、PR Proposal for,19 August 2003,Store Opening,Programme Elements,Programme Elements Overview,Store Opening Press Conference Dinner Press Interviews B & Q Charity Donation B & Q Home Decoration DIY Campaign,Programme Elements,Store Opening Press Conference Venue: Grand Saloon I-VGrand Hyatt Hotel Beij
2、ing Time: 10:0012:00, 10 October 2003 (Friday) Participants: targeted media, government officials, B & Q executives Proposed programme Opening remarks by B&Q chairperson. Speech by government officials Speech by B&Q executives Media Q & A End of press conference Proposed media list: See Attachment 1
3、,Media Lunch Venue: Grand Cafe, Grand Hyatt Hotel Beijing Time: 12:0014:00, 10 October 2003 (Friday) Participants: targeted media, government officials, B & Q executives Proposed programme Opening remarks by B & Q chairperson. Champaign toast for store opening and Moon Festival Media lunch Distribut
4、e moon cake to media Proposed media list: See Attachment 1,Programme Elements,Press Interviews Venue: Drawing Room I , Grand Hyatt Hotel Beijing Time: 14:0017:30, 10 October 2003 (Friday) Format: one-on-one and group interviews 1 TV interviews with B & Q senior executives 1 group interview with mass
5、, trade and lifestyle media 1 one-on-one interview with mass media 1 one-on-one interview with business media Proposed media list: See Attachment 1,Programme Elements,B & Q Charity Donation Donation Options Spring Bud Plan, initiated by China Children and Teenagers Fund, with the goal of aiding drop
6、out girls in poverty-stricken areas to return to school. See Attachment 2 for detail. Special Children Aid Programme, initiated by China Charity Federation, is to foster and educate unaided children whose parent/parents are in jail. See Attachment 2 for detail. Spring Rain Programme, initiated by Ch
7、ina Welfare Fund for Handicapped, is targeting to offer financial support to handicapped children under poverty for school through raising fund from society. See Attachment 2 for detail.,Programme Elements,B & Q Charity Donation Venue: Recipients office Time: 10:0011:00am, 22 October 2003 (Wednesday
8、) Participants: B & Q China executives, head of charity organisation, media Proposed programme Opening remarks by the head of the charity organisation Donation ceremony (B & Q executive gives cheque plate to the head of charity organisation, shaking hands for photo opportunity) Speech by B & Q execu
9、tives Media Q &A One mass media interview after donation ceremony EBA suggestion: organise the donation ceremony in low-profile to avoid being too commercial as well as to win good impression from media,Programme Elements,B & Q DIY Campaign To further enhance the awareness of B & Q, we advise to org
10、anise B & Q DIY Campaign after Beijing Store Opening thus to build momentum for the year. Mechanism: Co-operate with leading lifestyle media, such as Trends Home or Colorfulness Invite consumers to contribute their ideas on how to decorate their home by themselves (interior designer and related prof
11、essionals should be excluded from the campaign ) Participants submit photo of their DIY result for the first round selection and photographer from co-op media will shoot photo on-site for second round DIY solutions for second round will be published on the magazine and invite reader to vote for the
12、best The winner will be awarded and entitled “ B & Q DIY Ambassador”,Programme Elements,Agency Responsibilities & Budget,Store Opening Press Conference Submit proposal for Store Opening Press Conference Identify and contract production house for design Supervise design and production Co-ordinate wit
13、h B & Q Beijing and production house to get design approved Supervise venue setups Propose media list and programme rundown Draft media invitation and extend media invitation Draft and distribute press releases Edit press materials Brief executives for programme rundown,Agency Responsibilities,Store
14、 Opening Press Conference Source and contract A/V vendor and supervise venue setup Source and contract interpreting equipment Source Interpreter and brief interpreter On-site management and co-ordination Venue visit and contract hotel Source moon cake as media gift Confirm media attendance Prepare n
15、ame badges and table cards for participants Liaise with hotel for signage, wording and seating arrangement Source photographer and video crew Media follow-up and collect coverage,Agency Responsibilities,Press Interviews Identify and propose media list for interview Pitch media for interviews Prepare
16、 executive biographies and corporate background for interview Collect possible questions and prepare briefing book Executive briefing On-site management Media follow-up and collect coverage,Agency Responsibilities,B & Q Charity Donation Propose and identify appropriate donation opportunity Liaise wi
17、th charity organisation and B & Q re donation Propose media list for donation Pitch media to attend donation ceremony Propose and supervise banner/ backdrop production Confirm media attendance Draft press release and distribute press release Prepare press materials Pitch media for interview On-site management Media follow-up and report,Agency Responsibilities,Budget,Please refer Attachment 1 for cost break-down,
