1、Introduction,Prada is Italys most famous luxury brand, each of Q2 Milan Fashion Week is the most anticipated shows in Prada. Prada swept the world, Japan, Taiwan, is crazy, people are in the back streets of the nylon bag of PRADA. But few people know, the historical of PRADA origins in 1913, and the
2、 manufacture of quality leather products is started. PRADA brisk performance is mainly due to the design of water and milk and blending modern lifestyle, function and aesthetics in perfect balance between not only the fashion show, more modern aesthetic. PRADA in the last hundred years of developmen
3、t process, through efforts to create both classic and innovative color fashion philosophy, has become a legendary world-renowned brands.,LOGO,Development,1913, PRADA center in Milan, Italy, founded the first boutique, designed by founder Mario PRADA fashion and high-quality handbags, luggage, leathe
4、r accessories and cosmetics cases and other products obtained from the royal family and upper class The love and pursuit of social. In 1978, the historic brand names have been given a new element in the development and vitality. The founders granddaughter Miuccia PRADA was rich with experience in th
5、e production of luxury products, Patrizio Bertelli established a business partnership. Miuccia Prada PRADA as the chief architect of fashion talent through her talent constantly challenging and innovative interpretation of the legend, and Patrizio Bertelli - a creative entrepreneur, not only establi
6、shed a worldwide product distribution PRADA Channels and production systems, but also cleverly PRADA traditional and modern concept of the brand was the perfect combination of advanced technology.After twenty years of effort and struggle, the long history of continuous development and evolution of t
7、he brand. By Miuccia Prada and Patrizio Bertelli of tacit cooperation, PRADA has grown from a small family business to become the worlds top luxury brands. Currently, PRADA Group already has PRADA, Jil Sander, Churchs, Helmut Lang, Genny and Car Shoe and other prestigious international brands, but i
8、t also has the brand Miu Miu exclusive license,Historical Records,Launched in 1984, PRADA classic black “Pocono“ nylon backpack Spring and summer 1997 launch of the wedge heel leather flower patternBowling Bag 2000 spring and summer launch Winter launch retro 1940s style reflects the shoes and croco
9、dile skin medicine bags Spring and summer 2002 release buckle suede shoesSpring and summer 2003 launch of the silver wedge heel and lined with ostrich skin handbags imitation precious stones; launched the same year with autumn and winter bud embellishment alligator heels,Products,Men Women Handbags
10、Leather goods Footwear Accessories Eyewear Perfume Mobile phone,Miuccia Prada,IF I HADNT MET HIM，I PROBABLY WOULD HAVE GIVEN UP，OR AT LEAST NOT BEEN ABLE TO DO WHAT I HAVE DONE。,May 10th 1949 borned in Milan, Italy. Her grandfather was Mario Prada (Pradas Founder ), Little called Miu Miu; 1969 was a
11、warded doctorate in political science, committed left-wing movements in school and become a party member; 1977 in Milan trade communication, the exchange was recognized Patrizio Bertelli, and quickly into love;1978 took over Prada;1979 issued the first of her backpack and packages; 1985 years, a new
12、 black design, durable and detailed series of nylon bags to make the world new understanding of the Prada brand, was a great success, saving the company into decline Prada 1987 married Bertelli Patrizio; 1992 introduced lower-priced second-line brand Miu Miu, and planted the concept that big woman d
13、reams back into little girl; 1993 won the International Award of Fashion Design Council of the United States; 1995 won the “Best Fashion Designer“in the world; 1996 Prada Group founded the Prada Holding BV, and bring Fendi, Helmut Lang, and JIL SANDER and other prestigious international brands into the The Group;2003The Wall Street Journal named her as the most influential one of 30 women,Patrizio Bertelli,The key to success,High requirement to qualityFashionable designManagement,
