1、第三辑 Test 1Topic A: WHAT IS IMPORTANT WHEN ?Trying to attract new staff Competitive wages Company reputation【思路点拨】主题 要点 原因Competitive wages 竞争力的价格 Determination 决定因素已给要点 Company reputation 公司声誉 Belief 信念Career opportunity 职业发展前景 Self-development 个人发展Trying to attract new staff 补充要点 Working environmen
2、t 工作环境 Stimulus 诱因【词汇 for they can create desire to pursue what looks like a great opportunity among the target audience.Lastly, be sure to include a clear instruction for the response and application with the contact details such as address, email, fax or phone on the bottom of your ads.Topic B: WH
3、AT IS IMPORTANT WHEN ?Delegating work to others Clear instructions Choice of person for the task【思路点拨】主题 要点 原因Clear instructions 清楚的任务指示 Direction 方向已给要点Choice of person for the task 承担任务人的选择 Quality 质量Hands-on assistance 身体力行 Motivation 动机Delegating work to others 补充要点Monitor and feedback 监控与反馈 Ass
4、essment 可行性【词汇&短语】企业职阶 corporate ladder 亲身动手的 hands-on合同工 contract worker 激发 motivate详述的、明确的 explicit 分派 allocate保证 guarantee 反馈 feedback最大值 maximum 暗示、含义 implication【句型点击】 句子语义关系：表示原因Because of Due/owing to.SinceThe reason for. IsGiven the fact that ., we【参考范例】Anyone on the corporate ladder probabl
5、y has some opportunities to delegate work to the team staff or to contract workers, which is one way to manage work time more effectively. Clear and explicit instructions should be give in the first place to decide and explain the targets, responsibilities and limits of the work that you delegate, f
6、or sufficient information guarantees the work to be done with a maximum of direction.Then choose the people who have the necessary ability or potential to work on the task and can be relied on to perform the task satisfactorily and responsibly. Choice of person for the task also depends on the devel
7、opment needs of the people involved.Additionally, advice, support and training such as providing information , possible solutions and giving hands-on assistance in a way motivates progress and inspires encouragement, commitment, enthusiasm and creative thinking in the people concerned. And allocatin
8、g and monitoring the progress and quality of work are in delegates area of responsibility. Delegated work should be checked regularly whether agreed targets are met with the feedback to identify the implication of necessary revisions to targets. Achievements of targets are assessed to ensure whether
9、 someone is performing well, and credit and praise for the successful completion of the task should be given. Topic C: WHAT IS IMPORTANT WHEN ?Designing a company website Type of information to include Different language versions【思路点拨】主题 要点 原因Type of information to include 包罗的信息类型 Knowledge 知识已给要点Di
10、fferent language versions 不同的语言版本 Interaction 交流Ready-made website template 现成的网站设计模版 Economy 经济Designing a company website 补充要点Effective navigation 有效的导航系统 Accessibility 可行性【词汇&短语】定制、定做 customize 流量 traffic搜索引擎 search engine 常惠顾客 existing customers潜在顾客 potential/prospective customer 布局，设计 layout营业范
11、围 line of business 现成的 ready-made强有力的 potent 电子商务 e-commerce信息源 information source 模板 template使用多语言的 multi-lingual 导航 navigation目标用户 target user 菜单 menu【句型点击】 句子语义关系， 表示结果As a result,Accordingly/consequentlyIn a consequenceTherefore/ thus, hence. 因此【参考范例】Type of information to conclude in website de
12、signing is customized for your needs to attract search engines, increase traffic and provide useful information to existing and potential customers. Well-written content in your website informs your prospective customers what is the line of business you are in, what you stand for, how you operate, t
13、he services and products you offer and the benefits in relation to competition.As a potent information sources, your website serves as a global “online marketplace”, which is enhanced with multi-lingual website content. Different language versions are designed to help people from home and abroad to
14、read online and facilitate the interactions between the target users and the site.Another important thing is the layout of the website. Your online presence is very crucial, which should be strategically designed to communicate the unique character of your business or organization. Ready-made e-comm
15、erce website templates are recommended, for the templates cut down design and production time and have a full package of functions.Effective web navigation makes sure that your customers and clients can easily and quickly find what they are looking for under different categorizes. To make clear and
16、consistent navigation, its better to use navigation menus to organize your links according to the order of importance.第三辑 Test 3Topic A: WHAT IS IMPORTANT WHEN ?Meeting foreign clients for the first time Foreign language skills Knowledge of cultural differences【思路点拨】主题 要点 原因Foreign language skils 精通
17、外语 Fluent communication 交流已给要点 Knowledge of cultural differences 了解文化差异Appropriate response 合适的举止Business etiquette 商务礼仪 Good impression 良好的印象Meeting foreign clients for the first time 补充要点 Participation in communication 积极参与交流Great rapport 和谐一致【词汇&短语】记住 bear in mind 多文化的 multicultural本族语、母语 native
18、tongue 澄清、净化 clarification过失、出丑 gaffe 敏感、敏感度 sensitivity攻读、熟读 read up 双赢 win-win谦恭有礼 courtesy 关系，一致，和谐 rapport名片 business card【句型点击】 如何询问对方意见Do you mind ?Would you like?Could you , please?I was wondering if you could?【参考范例】There are certain points to bear in mind when interacting with foreign client
19、s for the first time. First, since many international clients prefer to deal in their native tongue, to grasp some foreign language skills can be greatly helpful sometimes we need to make a conscious effort to slow down to produce a fluent communication.And in communication, gaffes arise due to diff
20、erences in cultures. For an extensive discussion with a foreign client, youd better take the effort to read up about their country and know common things about their culture. It usually takes quite some time to comprehend the knowledge of cultural differences and respond appropriately.Whats more, yo
21、u need to ensure that you make the best impression on potential foreign clients and fine business etiquette helps in a good impression. Simple courtesies such as shaking hands firmly and exchanging business card can make multicultural clients feel comfortable.Additionally, asking questions and seeki
22、ng clarifications will help you understand the goals, concerns and overall needs of the foreign clients participation in communication and cultural sensitivity is all takes to create a win-win situation and build a great rapport with your foreign client.Topic B: WHAT IS IMPORTANT WHEN ?Deciding whet
23、her to buy or rent office equipment Cost Speed of technological change【思路点拨】主题 要点 原因Cost 价格 First priority 首要因素已给要点 Speed of technological change 技术变化的速度Improve efficiency and boost productivity 提高效率和产出Tax 课税 Fully tax deductible and a tax write-off 免税Deciding whether to buy or rent office equipment
24、 补充要点 Useful life 使用寿命 Save you a lot of time and money 省时经济【词汇&短语】货币因素 monetary factor 纳税优惠 tax benefit最优先权 first priority 加速折旧 accelerated depreciation提升，更新 upgrade 税金控除 tax write-off可扣除的 deductible【句型点击】 如何澄清观点Dont get me wrong. 不要误会我My attitude to isWhat exactly Im trying to say isIm afraid youv
25、e misunderstood me.【参考范例】Generally speaking, when getting office equipment, either to buy or to rent have its merits. However, monetary factor is given first priority. Cost should be considered to make sure that you can afford it. Even though either choice would be acceptable for you, its necessary
26、to weigh whether or not the cash advantages of buying is greater to the service benefits of renting.With the high speed of technological change, some office equipments are easy to become outdated and its indispensable to upgrade those equipments every couple of years to improve efficiency and boost
27、productivity in this respect, buying new office equipments can be a better solution.Another way to decide to buy or rent comes from the tax. The renting of office equipments can be fully tax deductible if you use the rented asset in your business. But with a rent, you may have a risk of losing tax b
28、enefits for accelerated depreciation. While buying equipments is better as a tax write-off, but both renting and buying can be used on your taxes beneficially.Last but not least one is useful life. Getting the right equipment for your office not only involves whether it can keep you comfortable, org
29、anized and productive, but takes into account the useful life of office equipment , presented as a fundamental financial question which can save you a lot of time and money.Topic C: WHAT IS IMPORTANT WHEN ?Aiming to increase staff productivity Offering bonuses Creating a pleasant environment【思路点拨】主题
30、 要点 原因Offering bonuses 提供奖金 Enhance the performance of employees提高员工表现已给要点Creating a pleasant environment 创造愉快的工作环境More energy, less mistakes, and better decisions 精力充沛，少犯错误，更好的做决定Career advancement 事业发展前景Increase employee job satisfaction and productivity 提高员工对工作的满意度Aiming to increase staff product
31、ivity 补充要点Staff training 员工培训 Cultivate loyalty, maintain workplace productivity and give a strong competitive edge 培养忠诚感【词汇&短语】决策层 executive suite 竞争优势 competitive edge举止优雅的，改良的，精致的 refined【句型点击】 中途打断对方. Sorry, but.Just a moment, butSorry to interrupt, butExcuse me, may I interrupt?【参考范例】There are
32、some tips about how to motivate staff and boost employee productivity. First of all, offering bonuses is a commonly-used way of praise, recognition and reward for achievements and successes, which will enhance the performance of employee greatly. Money satisfies needs and it can stimulate people to
33、work harder.A pleasant working environment is created to allow employees to take the initiative to get things done their way, while still working together as a team for the overall good of the company. Working happily and freely is equipped with more energy, less mistakes and better decisions.Anothe
34、r way to motivate employees is to ensure the employees feel that they have an important role in the overall outcome of a companys goal and have a big chance for advancement in their career to climb the corporate ladder until they reach the executive suite, which is an effective way to increase emplo
35、yee job satisfaction and productivity.Besides, staff training can help all staff develop their own skills and understand the importance of their duties in the company. Well-trained staff with refined skills will cultivate loyalty through satisfied employees, maintain workplace productivity and give
36、the company a strong competitive edge. 第三辑 Test 4Topic A: WHAT IS IMPORTANT WHEN ?Aiming to keep good staff Promotion opportunities salaries【思路点拨】主题 要点 原因Promotion opportunities 晋升机会Top talents retention 留住人才已给要点Salaries 工资薪水 A key attraction 吸引力Recognition and praise 认可和奖励A sense of pride and boost
37、 up morale培养自豪感Aiming to keep good staff 补充要点Workplace culture 职场文化 Trust for successful two-way communication双赢的沟通【词汇&短语】高级人才 top talent 骄傲感 a sense of pride提高工资 pay increase 扶助，增强 boost up分红制 profit sharing 士气，斗志 morale出勤 attendance 双向的 two-way【句型点击】 表示附和Lets hope soI feel confident to.Sounds grea
38、t.【参考范例】One of the key secrets to retaining valued staff is offering good prospects for promotion opportunities. Continuing professional development opportunities should be scheduled and given to help employees to develop skills and advance their careers within the organization, which can ensure tha
39、t top talents stay with you.Financially-based incentives could be a attraction. Competitive salary with pay increases, bonuses, profit sharing, etc. enhances good staff retention. And those monetary initiatives can be based on productivity, suggestions or ideas, and even attendance.Dont miss the occ
40、asions where you can express your appreciation your recognition to your staff for their dedication and contributions to the success of the practice, for showing recognition and praise to your valuable employees can stir a sense of pride and boost up morale among employees, thus motivating more impro
41、vements in their performance.Additionally, a harmonious workplace culture fosters trust for successful two-day communication. The companies who build an image in the minds of existing and potential employees that your business is an enjoyable place to work will be in a better position to recruit and
42、 retain good staff.Topic B: WHAT IS IMPORTANT WHEN ?Organizing a conference Conference speakers Facilities at conference centre【思路点拨】主题 要点 原因Conference speakers 会议报告人 Inspiration 鼓舞力已给要点 Facilities at conference centre 会议设备 Sound effects 明显的效果Time allocation 会议时间分配 Order and efficiency 井然有序Organizin
43、g a conference 补充要点 Budget 会议经费 Crucial support 关键支持【词汇&短语】激发性的 motivational 播音 public address演讲嘉宾 guest speaker 事先 in advance耗时的 time consuming【句型点击】 表示同意Absolutely!Exactly!You betYou got itThats for sure.【参考范例】It is wise to keep in mind that it is better to invite motivational guest speakers to do
44、 conference presentations. Good professional conference speakers can inspire attendees, create the whole atmosphere and drive for the conference. But make sure their presentation will be of interest to everyone.A suitable venue is a hard decision of conference organizing, but the most time consuming
45、 part is to determine what equipment is include in the venue booking. Facilities at conference centre, especially the public address system must be test in advance to ensure that attendees throughout the room can hear what the speaker is saying.Time allocation determines the most appropriate topics
46、that will best achieve your conference goals. That means how much time is required to select activities and presenters can help address the conference purpose. However, the conference agenda, order and content of conference activities will go through many changes until the actual conference is fun.I
47、n addition, an effective budget is crucial to the success of the conference. In the first place, work out your costs to plan your budget and try as best as possible to cover overall expenses within your budget. Make sure to keep a file of all invoices and receipts. Topic C: WHAT IS IMPORTANT WHEN ?P
48、roducing a marketing plan Identifying target customers Setting a budget【思路点拨】主题 要点 原因Identifying target customers确定目标客户Marketing needs and objectives市场需求与目标已给要点Setting a budget 制定预算开支 Financial balances and priorities财务收支平衡Marketing strategies 市场战略 Marketing direction and action 市场方向Producing a marketing plan 补充要点Environmental factors 各种环境因素Impact on the market growth potential潜在增长市场的影响【词汇&短语】收入，税收 revenue 明显的 measurable图表 tables and graphs 政府行动 government action 管理工具 managerial tool 文化变迁 cultural changes定价 pricing 营销信息 marketing message市场分割 market segmentation【句型点击】 表示反对No way.Not reall
