1、STREET CREATIVITY 街头创意,Out of Home Media The First Medium, and Still Learning 户外媒体 第一媒介手段，学习中,Outdoor advertising of house renting of Pompeii(an ancient city of southern Italy founded in the early fifth century b.c.)古代罗马和庞贝古城的遗址挖掘出的公元前5世纪早期的一家房产出租户外广告,Billboard/Unipole 大牌/单立柱,Street Furniture 街头展示,T
2、ransit 公交媒体,Transit 车站/机场/码头,Point of Sales 售点广告,Signage,DURATION 期间,IMPACT 影响力,Branding 品牌形象,Campaigns 即期商业活动,Signage 标志/LOGO,Multi format 多元化,Branding,DURATION 期间,IMPACT 影响力,Branding 品牌形象,Campaigns 即期商业活动,Signage 标志/LOGO,Multi format 多元化,Campaigns,DURATION 期间,IMPACT 影响力,Branding 品牌形象,Campaigns 即期商
3、业活动,Signage 标志/LOGO,Multi format 多元化,Guidelines for effectiveposter design 高效创意法则,Keep message simple, but not simple minded 简单表达丰富信息,Keep message short. 简短表达信息,Poster must tell a story rapidly.,一眼看完整个故事,Brevity is the soul of wit 简洁是智慧的灵魂,Use bright, bold colours 使用鲜艳明快的色彩,Try to use light coloured back-ground 避免使用过暗的底色,Not too many elements 适量的构画元素,Use clear typography and lettering 清晰的字体和排印,Use big illustrations 使用大的插图,Keep your brand/logo evident 品牌标识放于显眼位置,Poster has lots of authority is always larger than life 大才有说服力,Key Factors Summary,Thank You,谢谢大家,
