1、Myosotis Coffee Co.Ltd 组员：,Mission Statement -by Myosotis Coffee Co.Ltd s mission is to provide a neighborhood bar/coffee shop where single people can meet. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the ex
2、pectations of our customers.,Myosotis Coffee Co.Ltd is a unique bar/coffee shop/tapas house that is organized to try to facilitate new friendships. The Myosotis Coffee will offer a changing menu of tapas, microbrews, and assorted coffee drinks in conjunction with a structured conversation system. Th
3、e Myosotis Coffee seeks to fulfill the following benefits that are important to their customers. Selection: a creative choice of food and drink and a well-constructed structured conversation system. Accessibility: the patron will gain access to the Myosotis Coffee with minimal waits and long busines
4、s hours. Customer service: the customer is ALWAYS right. Competitive pricing: all products will be competitively priced relative to the competition.,Partnership -byIn addiction, a company requires a large chain of command and the company structure requires to set up a board of director to make the f
5、inal decision, while ours is a small-size agency with a total number of fifty staff and the human resources of our agency is limited, which a company will not be an alternative in choosing ownership type. In the final analysis, partnershi is the best choice for us.,Organization Structure -by As a sm
6、all and new organization, we choose the functional structure to group our departments. And the basic form of our organization is shown as follows:Personnel Department:For each link of the whole company personnel is responsible for management, supervision, coordination, training, performance appraisa
7、l of the professional management department, responsible for to work.Financial department:Collect business activities, dynamic capital, business income and expenditure data and analysis, suggestions, regularly report to the general manager.Sales Department :To be responsible for the sales work, comp
8、letes the company sales target.,-by ）,-by ）,-by ）,Tourists,Make business man feel convenience、comfortable、mobility,Make them feel family-like warm，enjoy cheap meal，wonderful coffee,Make them enjoy cheap food，interesting place,目录,Five Years Market Objectives -by ）,Marketing Objectives,Develop brand a
9、wareness through a steady, month to month increase of new customers.Develop an increase in sales while achieving a status quo state or decreasein marketing expenses.Develop awareness of the structured conversation system measured by customers coming to the Myosotis Coffee solely for meeting people.,
10、Financial Objectives,Achieve a double digit growth rate for each future year.Reduce the variable costs through efficiency gains.Reach profitability within the first year.,Implementation Plan -by,The milestones table includes both sales goals and deadlines for major projects that impact the programs outlined in the Marketing Expense Budget.,The Total Budget Is RMB 23,625,Total Advertising Budget is RMB7,525;Total PR Budget is RMB 3,500;Total Direct Marketing Budget is RMB 3,850;Total Web Development Budget is RMB 1,750;Total Other Budget is RMB 7,000.,谢谢观赏,Thank you ！,
