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对企业实行特许经营的五大优势.doc

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1、对企业实行特许经营的五大优势Five Advantages of Franchising Your Business.对企业实行特许经营的五大优势。Save on Capital expenditure When you franchise your business the outside investors will meet the cost new premises, equipment and personnel.节省资金开销如果对企业实行特许经营,外部投资者将承担新经营场所、设备和人员的成本。Risk Reduction Because the franchisees are in

2、vesting their own money in the franchise business, they take up the risk.降低风险由于特许经销商在特许经营企业中投入自己的资金,他们替你承担了风险。Free Cash flow The license fee and management fee that the franchisees pay add to your cash flow.自由的现金流特许经销商支付的特许经营费和管理费提高了你的现金流。Volume discount As a franchisor you will have the advantage o

3、f negotiating bigger discounts with suppliers for the goods that will be supplied to franchisee.集中采购折扣作为特许经营权授权方,你可以和供货商讨价还价,要求他们向特许经销商供货时提供更高的商品折扣。Extra Income streams Apart from the upfront franchise fee, you can negotiate to get several income streams e.g Management fee, % of turnover, supply of

4、goods.额外的收益流除了预付的特许经营费,你还可以通过谈判获得其它几个收益流例如管理费、营业额的一定比例以及供货等。Faster Growth By leveraging off the time and efforts of its franchisees, a franchisor can grow much faster.更快的增长通过利用特许经销商的时间和努力,特许经营权授权方可以实现更快增长。Lower debt Since the franchisee are putting up their own capital, you dont need to take up bigg

5、er debt to expand the business.降低债务由于特许经销商投入自己的资金,你不再需要通过借更多的债来扩大企业规模。Advertising Franchisees will often contribute to a common advertising and promotional fund. This fund will be used to promote the brand under the direction of the franchisor.广告特许经销商经常会付钱成立公共广告和促销基金。该基金可在特许经营权授权方的主导下用来推广品牌。Posted i

6、n Franchising Your Business | Tagged Advantage, Business Advertising, Business Investors, Capital Expenditure, Direction, Extra Income, Flow Volume, Franchise Business, Franchise Fee, Franchisee, Franchisees, Franchising, Franchisor, Free Cash Flow, Income Streams, Management Fee, Money, Nationwide, Nbsp, Premises, Risk Reduction, Turnover, Volume Discount将企业特许经营公布|标记优势、商业广告、商业投资人、资金花销、指导、额外收入、流量规模、特许经营企业、特许经营费、特许经销商、特许经销商、特许经营、特许经营权授权方、自由的现金流、收益流、管理费、资金、全国性、空格、经营场所、降低风险、营业额、集中采购折扣。

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