1、家缘英才-江阴本土领先的求职招聘平台，最专业的江阴人才网 家缘英才（http:/） 1 / 37第一课时Introduction、Why take BEC exams? strong growthrigorous quality controlwide suitabilitywide business contextvalue for study and business careerinternational recognition for work and study、How to learn International Business English? 怎样学习国际商务英语？掌握一定的
2、商务英语词汇、短语和句型。(1) 词汇方面commercial e.g. The TV show was interrupted by too many commercials.prospecte.g. He called on some prospects but failed to make a sale.makee.g. These products are of Chinese make.The factory manufactured five makes of tractors. (2) 短语方面soft selling hard sellingSome sales people
3、adopt a direct hard sell approach, while others use a more indirect soft sell approach. have a bad yearThe corporation is having a bad year and it will probably be necessary to dismiss a few office staff. break into/penetrate the marketThere is chance that well manage to break into the UK market (3)
4、 句型方面I am writing to you concerning You cant miss it. I cant agree more. It may have slipped your mind, but You can always reach me at the number We would very much appreciate it if you could I noted with interest your advertisement for Yes, thats true, but on the other hand Thats exactly what I thi
5、nk. Maybe, but dont you think? You are wanted on the phone. As requested, we enclose for your attention (4) 旧词“新义“honoure.g, All credit cards honoured here. The bank honoured this cheque.covere.g. I have got myself covered against fire. 家缘英才-江阴本土领先的求职招聘平台，最专业的江阴人才网 家缘英才（http:/） 2 / 37royaltye.g. Bes
6、ides copyright, the writer got a 10 percent royalty on sales. The technology transfer fee shall be paid in royalties. (5) 同义词、近义词、相似词的辨析。1) chairman, president, CEO, Managing Director, General Manager.2) dealer, merchant, trader, businessman, distributor. 3) deputy, vice-, associate, assistant. 4) d
7、ischarge, unload, land5) discount, reduction, rebate, allowance. BV 常考的商务专题。下面以 Brand power 举例说明：1 掌握商务词汇短语E.g. to buy/develop/launch/sell/test/own/stretch/damage a brandE.g. brand image/leader/loyalty/name/power/stretching2 掌握相关商务知识E.g. Explain why you brought one of the products. strong sense of b
8、rand loyalty reasonable price good after-sales service reliability of the product good and consistent quality user-friendly design good value for money in style 3 掌握相关背景知识Tesco, J Sainsbury, AsdaWorking in English* mock exam papers: 9 sets、Register for BV、Business ResearchAnswering business studies
9、question Business Studies is a skills based subject which tests students ability to use their knowledge. There are four basic skills: Level One Description/IdentificationLevel Two ExplanationLevel Three AnalysisLevel Four EvaluationTo gain the highest grades, candidates must show evidence of the hig
10、her skills 家缘英才-江阴本土领先的求职招聘平台，最专业的江阴人才网 家缘英才（http:/） 3 / 37Key types of questions Responses should:Identify/state/describe make a pointExplain/outline make a point and develop itDiscuss present two sides of the debateExamine/assess/analyse make a point and develop fully with some question of itCriti
11、cally assess/to what extent explain both sides and evaluateHow to answer questionsExample question: What determines the price of a product? Example answer: The price of a product is influenced by the costs. 1 This is because firms have to charge a price which is greater than costs to make a profit.
12、2 However in the short run a firm may sell a product at a loss. This may be to gain market share or because the product is still at the introduction phase and has high research and launch costs. 3 Overall it depends on whether we are considering a short or long term pricing policy. Firms may be will
13、ing to make a loss in the short run. It will also depend on the objectives of the firm. Some public sector organisations, e.g. may simply try to cover costs.Example Question: Should firms train their employees?Answer:By training their employees firms may be able to increase their profits BECAUSE tra
14、ined staff are likely to be more productive and make les mistakes. Employees might also be more motivated BECAUSE they might be able to undertake more interesting work and BECAUSE managers are showing that they value their staff (which can satisfy their esteem needs). HOWEVER training costs money an
15、d is not always successful. It can also lead to a loss of production while staff are being trained. OVERALL, management will have to weigh up the potential benefits against the costs. If, for example, the firm has the necessary resources, the training is relatively cheap and is likely to lead to sig
16、nificant increases in productivity and profitability the firm likely to invest in it. If, ON THE OTHER HAND, the firm lacks the necessary finance and staff already have the skills required then training is LESS LIKELY.第二课时 Presentation ExamplePART 2: Mini-presentationA: WHAT IS IMPORTANT WHEN?Select
17、ing applicants for a job Working experience Personal qualitiesSample 1家缘英才-江阴本土领先的求职招聘平台，最专业的江阴人才网 家缘英才（http:/） 4 / 37I choose topic A-what is important when selecting applicants for a job. As to this topic, as far as I am concerned, there are 3 things to consider.First, I think working experience i
18、s very important when selecting applicants. Applicants who have already had the work experience in the relevant fields will learn the new job easier and quicker. And it will also save the company a lot of training fees if the applicant has related experience.Second, we must consider the personal qua
19、lities of the applicants, such as personality and health. Companies tend to employ people whose character fits a special job. For example, consulting company tends to employ applicant who is analytical and knowledgeable, but advertising agents like their employees to be energetic and creative.Third,
20、 I believe language is of great importance when selecting applicants. Nowadays, we do business with people from all over the world. Always we buy goods from Africa, and sell our electronic product to Europe; a foreign language especially English is needed if the company wants to expand to the world.
21、 Applicants who can speak one or more foreign languages will have a better chance to get the job.Sample 2As we all know, the criteria used by HR professionals in screening and selecting applicants normally include such factors as working experience, personal qualities and communicative skills.Firstl
22、y, we pay a lot of attention to working experience of the applicant. A person with a solid record of related experience is more likely to fit in with a new company. Therefore he or she can be trusted to fulfill the tasks and solve the problems in a more professional and competent way.In addition to
23、this, we also look at the personal qualities of the applicant. Does he or she has integrity, perseverance or can do spirit? Surely any organization can benefit from the reliability, devotion and enthusiam of its employees.Finally, good communicative skills such as interpersonal skills and team spiri
24、t are also becoming an important precondition in selecting qualified employees.B: WHAT IS IMPORTANT WHEN?Preparing for a job interview Studying the job advertisement Finding out about the companyBefore you go for an interview, you must make preparations so as to face the interviewer with more confid
25、ence. They include studying the job advertisement, finding out about the company, preparing yourself psychologically, etc.Firstly, you should study the job advertisement carefully so that you can match your knowledge, skills and abilities with the specifications required for the post. You must assur
26、e the interviewer that you have all the qualifications required, so you are the right sort of person they are looking for.Secondly, you should know more about the company, such as its profile, structure, existing problems, requirements, campaigns and future plans. As a Chinese saying goes: “know the
27、 opponent and know yourself, and you can fight a hundred battles without defeat.”Finally, you should also prepare yourself psychologically and this will help you combat stress. Rehearsing the interview with your friends, for example, is a good relaxation exercise that can install confidence in you.
28、Presentation Discourse Management1. Opening SentenceWell, Id like to make a short/brief/mini/one-minute presentation on the topic家缘英才-江阴本土领先的求职招聘平台，最专业的江阴人才网 家缘英才（http:/） 5 / 372. Body （一般讲 2-3 个要点，根据语速和知识点调整）First,Second.Third,3. Closing SentenceAnyway, thats why I think so.Thank you very much.Than
29、k you for taking your time.Thank you for listening.第三课时第二讲 ConversationPART 1: Exchange personal informationThis part aims to prepare the candidate for phase 1 of the speaking test, which takes the form of an interview, with each candidate talking in turn to the examiner. This involves the candidate
30、 answering questions, responding to a comment or participating in an exchange or greeting.Activity 1:Asking each others name (including spelling), hometown, occupation, hobbiesFurther probing: describe your hometown (location, city, town, village) climate, population, etc.Further probing: describe y
31、our occupation/ or major (if student), likes and dislikes about your occupation.Further probing: asking each other about marital status/ with or without boy friend/girlfriend.Asking for opinion on married/single life, which is better?Further probing: asking each other about hobbies.Possible Question
32、s Suggested Answers and Note1) Whats your registration number? My registration number is2) Whats your name?How do you spell your name?How do you spell your family name / surname / last name? My last name is My given name is, but my friends always call me, my English name. You can call me, if you lik
33、e / wish. nickname3) Where are you from?Would you say its a good place to live in?(Why?)Do you like living in?Where would you like rather liveor?(Why?)Do you think it would be better to live Weather Transportation Environment HousingHouses are pricey in this area. Night life (exciting, dynamic) Loca
34、l people Local government家缘英才-江阴本土领先的求职招聘平台，最专业的江阴人才网 家缘英才（http:/） 6 / 37inor? (Why?) Job opportunities Resorts (skiing) Atmosphere selling pointsPossible Questions Suggested Answers and Note4) Do you come from a large family or a small family?Can you tell me a bit aboutin your family? Extended fami
35、ly Nuclear family5) Do you work or are you a student in?What do you do?What do you study?Whats your major?What do you like most about your job?(Why?)What do you like most about your studies?(Why?) Major v.I majored in , and minored in Ever since I was a child, I was interested in Job Satisfaction In
36、teresting friendly atmosphere; not bossy; patient; good manners; modest; leadership; good interpersonal skills; variety of experiencea. Variety of experience and a broad horizon would help to tackle urgent matters and establish his or her personal prestige. Well-experienced staff are capable of over
37、coming storms and crises.b. On coming across problematic issues, new or inexperienced staff usually will feel depressed and even start to panic. One or a number of experienced staff will, in this kind of situation, automatically become the spiritual leaders of the team and can get the issues in ques
38、tion solved quickly. c. A wide range of experiences are important to a team member, because you never know what kind of problems might suddenly come up to you. Experiences in different fields will enhance the chance of successfully sorting out the problem with your knowledge which is based on your p
39、ast experience.Personal qualities:a. The basis of the team work is mutual trust and friendly atmosphereb. Good manners, not too bossy, patient, modest, leadership, good interpersonal skills.家缘英才-江阴本土领先的求职招聘平台，最专业的江阴人才网 家缘英才（http:/） 13 / 37Project Management WHAT IS IMPORTANT WHEN?MANAGING A PROJECT
40、ENCOURAGING TEAMWORK KEEPING TO SCHEDULEKey points: Team work, time pressure (keeping to the schedule)Team work: as explained in the teamwork sectionTime pressure:a. A well-designed schedule can clarify yourself to the project. You should ensure that you would be running before the schedule rather t
41、han after it. b. Time is always of essence for a project.c. Failure to keep to the schedule will result in/cause late completion.d. Late completion will lead to: civil litigation, injured party will become entitled to claim compensation/entitled to sue the breaching company.e. When the project is be
42、ing processed/in the course of carrying out the project, there will be a lot of commercial activities involved. Such as investment banks advance cash; raw material supply, planning permission, sub-contract/outsource. Failure to stick to the schedule will affect above matters.Competition WHAT IS IMPO
43、RTANT WHEN?DEALING WITH COMPETITION PRICING POLICIES ADVERTISING STRATEGIESWHAT IS IMORTANT WHEN?SETTING PRICES FOR NEW PRODUCTS PRODUCTION COSTS COMPETIORS PRICESKey points: Pricing; Advertising; Production costs; Competitors price; Marketing; a wide range of services and productsPricing:a. (For a
44、consumer): all consumers would like to go for higher quality and less expensive products. It is a common sense.b. (For a manager): correct pricing policies can capture a large number of consumers in a short period of time.c. For a newly established company: correct pricing policies are particularly
45、important for newly established businesses. The major task for them at the early stage is to draw the public attention and make their company and their brand known to the public. When a new product is put into market, there may be very few people knowing/who know about it(e.g.Thai curry source)Compe
46、titors price:a. Once a new product is put into market, it will immediately face the competition from rivals. The price war sometimes can be incredibly fierce and crude.家缘英才-江阴本土领先的求职招聘平台，最专业的江阴人才网 家缘英才（http:/） 14 / 37b. Competitors price will mirror the consumers attitude about certain products and
47、the satisfaction about their prices.c. If you fixed the price higher than your rivals without higher quality of service, you might soon find yourself in an unfavorable situation.d. Correct pricing policies could also defeat some competitors in a short period of time. For example: Safeway, Tesco pric
48、e war against all small bread manufactures. In this case, Safeway and Tesco fixed their price for 7p per loaf, which is 23p cheaper than their competitors offer. As a result of this, in 35 days time, most of their competitors went into liquidation.Advertising strategies:a. The fundamental task for a company is to make its produc
