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Business-Communication-Essentials-商业传意-Ch10.pptx

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1、Chapter 10,Copyright 2014 Pearson Education, Inc.,Chapter 10 - 1,Learning Objectives,Applying the Three-Step Process Supporting messages with research Using primary and secondary research Planning informational reports Planning analytical reports Planning proposals,Copyright 2014 Pearson Education,

2、Inc.,Chapter 10 - 2,Applying the Three-Step Writing Process to Reports and Proposals,Copyright 2014 Pearson Education, Inc.,Chapter 10 - 3,Analyze the Situation,Copyright 2014 Pearson Education, Inc.,Chapter 10 - 4,Copyright 2014 Pearson Education, Inc.,Chapter 10 - 5,Gather Information,Copyright 20

3、14 Pearson Education, Inc.,Chapter 10 - 6,Select the Medium,Copyright 2014 Pearson Education, Inc.,Chapter 10 - 7,Organize Information,Summary of Discussion,Copyright 2014 Pearson Education, Inc.,Chapter 10 - 8,Supporting Your Messages with Reliable Information,Copyright 2014 Pearson Education, Inc.

4、,Chapter 10 - 9,Plan Your Research,Copyright 2014 Pearson Education, Inc.,Chapter 10 - 10,Copyright 2014 Pearson Education, Inc.,Chapter 10 - 11,Ethics and Research,Keep an open mind Respect privacy of participants Document and credit sources Respect intellectual property rights Dont distort informa

5、tion from sources Dont misrepresent your intentions,Copyright 2014 Pearson Education, Inc.,Chapter 10 - 12,Data and Information,Copyright 2014 Pearson Education, Inc.,Chapter 10 - 13,Evaluating Sources,Copyright 2014 Pearson Education, Inc.,Chapter 10 - 14,Use Research Results,Copyright 2014 Pearson

6、 Education, Inc.,Chapter 10 - 15,Apply the Results,Summary of Discussion,Copyright 2014 Pearson Education, Inc.,Chapter 10 - 16,Conducting Secondary Research,Copyright 2014 Pearson Education, Inc.,Chapter 10 - 17,Copyright 2014 Pearson Education, Inc.,Chapter 10 - 18,Library Research,Copyright 2014

7、Pearson Education, Inc.,Chapter 10 - 19,Find Information Online,Copyright 2014 Pearson Education, Inc.,Chapter 10 - 20,Online Search Tools,Online Monitoring,Copyright 2014 Pearson Education, Inc.,Chapter 10 - 21,Copyright 2014 Pearson Education, Inc.,Chapter 10 - 22,Search Tips,Fine Tune Searches,Co

8、pyright 2014 Pearson Education, Inc.,Chapter 10 - 23,Copyright 2014 Pearson Education, Inc.,Chapter 10 - 24,Document Sources,Summary of Discussion,Copyright 2014 Pearson Education, Inc.,Chapter 10 - 25,Conducting Primary Research,Copyright 2014 Pearson Education, Inc.,Chapter 10 - 26,Conducting Surv

9、eys,Copyright 2014 Pearson Education, Inc.,Chapter 10 - 27,Conducting Surveys,Copyright 2014 Pearson Education, Inc.,Chapter 10 - 28,Copyright 2014 Pearson Education, Inc.,Chapter 10 - 29,Conducting Interviews,Summary of Discussion,Copyright 2014 Pearson Education, Inc.,Chapter 10 - 30,Planning Info

10、rmational Reports,Copyright 2014 Pearson Education, Inc.,Chapter 10 - 31,Copyright 2014 Pearson Education, Inc.,Chapter 10 - 32,Organize Reports,Organize Websites,Copyright 2014 Pearson Education, Inc.,Chapter 10 - 33,Copyright 2014 Pearson Education, Inc.,Chapter 10 - 34,Information Architecture,Su

11、mmary of Discussion,Copyright 2014 Pearson Education, Inc.,Chapter 10 - 35,Planning Analytical Reports,Copyright 2014 Pearson Education, Inc.,Chapter 10 - 36,Copyright 2014 Pearson Education, Inc.,Chapter 10 - 37,Analytical Reports,Copyright 2014 Pearson Education, Inc.,Chapter 10 - 38,Analytical Ch

12、allenges,Copyright 2014 Pearson Education, Inc.,Chapter 10 - 39,Focus on Conclusions,Opportunities,Challenges,Audience,Direct Approach,Data or Methods,Oversimplifying,Copyright 2014 Pearson Education, Inc.,Chapter 10 - 40,Recommendations,Establish the need for action Introduce the overall benefits L

13、ist the required steps Explain each step more fully Summarize the recommendations,Copyright 2014 Pearson Education, Inc.,Chapter 10 - 41,Logical Arguments,Summary of Discussion,Copyright 2014 Pearson Education, Inc.,Chapter 10 - 42,Planning Proposals,Copyright 2014 Pearson Education, Inc.,Chapter 10

14、 - 43,Copyright 2014 Pearson Education, Inc.,Chapter 10 - 44,General Categories,Copyright 2014 Pearson Education, Inc.,Chapter 10 - 45,Proposal Structures,Summary of Discussion,Copyright 2014 Pearson Education, Inc.,Chapter 10 - 46,Understanding and Planning Reports and Proposals,Copyright 2014 Pearson Education, Inc.,Chapter 10 - 47,Copyright 2014 Pearson Education, Inc.,Chapter 10 - 48,

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