1、 本科学年论文系 别 外语系 专 业 英语（商务英语方向）届 别 2015 届 班 级 2011 英语三班学生姓名 吴 娟 学 号 2011060320指导教师 魏 瑾 职 称 教 授二 O 一四年六月中美送礼习俗的比较 3 号宋体加粗，字数以不超过 20 个字为宜，一行排不下可排两行。必须与所学专业相符。汉字：小 3 号宋体加粗；字母及数字：小 3 号 Times New Roman 粗体.长、高与校徽比例一致。3 号宋体学年论文评分标准及评审表系 别 外语系 专业 英语（商务英语方向）班 级 2011 英语三班学生姓名 学号 指导老师论文题目评分内容 分值 评分标准 得分中文摘要 5% 内
2、容简明扼要，文字叙述流畅，符合规定格式要求。英文摘要 5% 翻译准确，文字流畅，符合规定格式。关键词 5% 提炼准确，书写规范。目录 5% 根据文章内容自动生成，字体符合规定格式要求。选题 5% 符合专业培养目标，体现综合训练基本要求，难度适中，能基于个人能力独立完成。调研论证 20%能够根据选题要求提出调研实施方案或论点的论证体系，具有独立深入社会调查研究，阅读文献、收集信息、并分析整理各类信息，从中获取新知识的能力。综合分析 30%能够综合运用有关的理论和专业知识对选题进行分析，论文观点鲜明、正确，合理使用各种信息，论据充分，逻辑性强。有自己的一定见解或较强的现实意义，观点有一定新意。论文
3、结构 10% 整体结构合理，有逻辑性，文章中心突出，文题相符，内容充实，层次清楚，详略得当。论文表达 10% 具有较强的文字表达能力，语言表述准确简洁，文笔流畅，图表清楚。论文格式 5% 格式规范，达到规定篇幅要求，评分指导教师评语(需在论文的份量、内容、表达和书写是否符合要求，论文选题的理论水平和应用价值，学生应用基本知识和基本技能的情况，学生的工作能力及工作态度等方面给予评价)：指导教师签名： 年 月 日A COMPARATIVE ANALYSIS ON CHINESE AND AMERICAN GIFT-GIVING CUSTOMS byWu Juan Class 3, Grade 20
4、11(No.2011060320)Supervisor: Wei JinJune 2014Foreign Languages DepartmentHunan University of Finance and EconomicsContentsAbstract .i摘 要 .iiIntroduction .1Chapter 1 An Overview of Gift-giving Custom .21.1 Origination of Gift-giving .21.2 Function of Gift-giving.21.3.1 Meeting Peoples Emotional Needs
5、 .21.3.2 Establishing the Social Network.3Chapter2 Chinese Gift-giving Customs.42.1 Gift-giving Situation and Specific Gifts.42.1.1 Birthday Gifts .42.1.2 Housewarming and Opening Ceremonies .52.1.3 Festival Celebration.62.1.4 Congratulations on Weddings and Newborns .72.1.5 Funeral Gifts .72.2 Gift
6、-giving Taboos .8Chapter3 America Gift-giving Customs.93.1 Gift-giving Situation and Specific Gift .93.1.1 Birthday Gifts .93.1.2 Festival Celebration.93.1.3 Congratulation on Weddings and Newborns.103.1.5 Funeral Gifts .103.2 Gift-giving Taboos .11Chapter 4 Comparison on Gift-giving Customs Between
7、 China and America.124.1 Gift-giving Situations and Specific Gifts .124.2 Gift-giving Taboos .13Conclusion .14Notes .15Bibliography .16AbstractGift-giving, a microcosmic reflection of the overall consumption behavior, is a long-history social phenomenon, which is necessary for social interaction. It
8、 can meet peoples emotional needs, and create the social network. There are so many circumstances in China and America. People often send gifts on occasions such as birthday, festival, wedding, newborns, and funeral. Based on comparison, this paper points out that because of different cultural envir
9、onment and customs, there are some differences in gift-giving customs in these two countries, but they still have something in common that is related to human feelings. To know these differences and similarities will help to promote the communication between these two countries. 【Key words】Gift-givi
10、ng customs; C omparison; America; Chinai摘 要送礼是整体消费行为的一个缩影,是一种社会历史现象,也是社会交流的必要。它可以满足人们的情感需求,并创建、维护、和增强社交网络。在中国和美国有很多送礼的场合。例如生日、节日、婚礼、婴儿出生、和葬礼等。本文通过对两国习俗的比较,认为这两个国家因为人文环境和风俗习惯的不同在送礼上也有很大的差异,但也有一些关于人类情感的共同点。通过对送礼文化的分析比较，可以增进两国之间的互相理解和交往。【关键词】送礼习俗 比较 美国 中国湖南财政经济学院本科学年论文- 0 -IntroductionGift-giving has a
11、 long history, which originated from ancient fete. At present, gift-giving is more and more popular among people. So we should consider which situation we should send gifts and what gifts we should send. Based on the close comparison, we know the similarities and differences in gift-giving between C
12、hinese and America. This paper will introduce gift-giving customs of two countries, such as birthday, festival, wedding and newborns. Especially, we need to avoid some gift-giving taboos, which is to make people know how to send gifts appropriately in right situation. To know these differences and s
13、imilarities, we can promote the interaction between China and America.湖南财政经济学院本科学年论文- 1 -Chapter 1 An Overview of Gift-giving Custom1.1 Origination of Gift-givingGiving gifts to each other is an indispensable communication content in human social life. We know that the ritual worship originated in a
14、ncient times. In the ritual, people will give their most valuable items to show respect to God. Maybe since then, gift has its material meaning. Gift, some said it originally comes from ancient war because of tribal mergers, which shows obedience to the conqueror and begging for the conquerors asylu
15、m.Others believe that gift is a kind of commercial goods of reciprocity, and the original “reciprocity”, essentially, is a reward to exchange products. With the development of the society, gift-giving gradually changes, you may send the education, health, and so on. New gifts show up unceasingly, an
16、d the diversity embodies the social needs fully. There are more and more forms of gifts.1.2 Function of Gift-givingThere are many functions of gift-giving. And the paper will introduce its two functions.1.3.1 Meeting Peoples Emotional Needs“Emotion is a feeling such as happiness, love, fear, anger,
17、or hatred, which can be caused by the situation that you are in or the people you are with. There are many things that can embody the value of gift-giving in our daily life, and gifts often contain the emotion, thats why people like to give gifts to others.” (Zhu dongli,2010:37.） 1 For example, when someone send a gift to you for your birthday, youll feel so happy. Because you think people remember you, and make you feel valued. Or you send gifts to others on occasions like festivals and newborns celebrations to express your
