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6、Management Services,Highlights,8,Best Practice,Digital Brand Management Services,9,Best Practice Strategy,Risk tolerance ?Corporate Security?Copyright Piracy Protection? Intellectual Property Protection? E-Commerce Strategy?Brand Protection?On-line Partner Compliance? Unauthorized Distribution?Renew
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8、g Kong,Search Mechanism: Crawling 40 million+ registered domains and 20 million+ home pages. Search each domain and analyze the content of the sites to determine if the site conducting eCommerce, contain objectionable content, site alive, etc Monitor if the brand name appears in either the domain, s
9、ite title, meta tags, text/ link/ logo on the home page for each of the sites. If there is a hit, one count is recorded for that specific category (i.e. porn, hate, gambling, ). These are highly relevant information., May 22, 2003,12,Online Brand Analysis Report: Hong Kong Tour,Search Mechanism: Cra
10、wling 40 million+ registered domains and 20 million+ home pages. Search each domain and analyze the content of the sites to determine if the site conducting eCommerce, contain objectionable content, site alive, etc Monitor if the brand name appears in either the domain, site title, meta tags, text/
11、link/ logo on the home page for each of the sites. If there is a hit, one count is recorded for that specific category (i.e. porn, hate, gambling, ). These are highly relevant information., May 22, 2003,13,Best Practice Manage,Domain Renewal ManagementLock Down Domains and StandardizeManage DNS,Digi
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13、ia (.sa) France (.fr),More than 100 countries have a restricted domain registrationprocess, including 7 of the top 10 markets (as measured by GDP)VRSN Local Presence can help you to satisfy this requirements.,South Korea (.kr) Germany (.de) Singapore (.sg) Hong Kong (.hk) Spain (.es) Hungary (.hu) S
14、weden (.se) Iceland (.is) Taiwan (.tw) India (.in) Vietnam (.vn),Australia (.au) Ireland (.ie) Boliva (.bo) Italy (.it) Brazil (.br) Japan (.jp) Canada (.ca) Jordan (.jo) Chile (.cl) Malaysia (.my) China (.cn),Global Registration - Local Presence Qualification,16,Best Practice Monitoring,Global Doma
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22、 Services Service-level guarantee Task Order Online Portal Management,Implementation is easy ,Digital Brand Management Services,30,Digital Brand Management Services,Portfolio of global digital brand assets Enterprise level of service Authoritative industry knowledge,Protect and Promote,Driving Brand Value in the Digital World,
