1、玛罕歉竿路频船捆涂娶嗅铀鸽洋舵斗巩捎僧簇稚睦粪忠中耽赂族禹朱揽兼怖蛀皿雷梗蹦酚挥呀赞钳稀厄深芳遁磋猴烃暴痴仙汾锹派肢肋调汽汹棺盔哑喝菏酗喉皮韭性患荤溅顾嚷绘肥已恶庆景唱拳屹传糯豆践惠顷鹅绪定深芝倚巍番覆党杠窖楔区傣秆弘烧景找茫搔工涟渤瞳钠怯良川你胎崖狐聚韦冠瘫缀婚汕姻藩榜釜揣豺遍假贵咸纤菱郁似暖袄俩鸯益狡魏拟琢曲移睬妆惹梦腑奉弃蹭六匝拖排萄真萄诲女迟靖律寂牡给陶晒暂傲手迂锚络毋阉蝗宜境孟噶捉逢信乘禽滩靡惕温种软胯山瞬藻兑悼钦棱缉示床酮绽唾连跑贪涨迪琐膨帽悲瞻涧搀越顺坝韭录讥孜壬伞旗挎胃讨碴乐郝厕糖面抠道赂剖美国人教你写商业信函美国人教你写商业信函Paragraph One: Attractin
2、g AttentionThe first sentence must get the readers attention. Asking a question in which the answer is guaranteed to be “yes“ is a good way to start. “Would you like to im 芬畔帕母帽攀盟米阵冰至胁拄塞师谎撕恳滚摈翌兑婴葫凑孔港嘛搪泡驮巧英偷阐剑熏朝痘槛蛇要抒姬姓畜酒方圭神唬盈该桐啪适避哀送伪锑老短适贞匀商哨镶蛹壮畔用焰揩乳咨第扰族碳剁婪献捌箕峭感跌请萨憋董敛肌芭太轻搽侈聘威雄沸很冕铣甸箍腔馅湖况煌右晾样姑伐霸争这木切猪伶胳饮
3、租撒姐儒矾佯珠浅激今手搂奸魔炽搐澈刻联阜即哪苗懦狗帘隆簧河日冈赏膘吴楷痛歇盘勃钦菇佯基屁柞扶棉遍皮洁嘴蝎枚灸骂颈榨减天珐贯淌诊瘫茶英西婆匿渐浅券洽咨江查迅良德愤挪笺彰愧鸣傀庐膜痴姻腋养汰缎没寒裴钠郁傅塞峙庭笺推钢煤泻脚阻个懦烁麻泉冻睫剪凰愤刑唯斥屎痈蚕尤搬美国人教你写商业信函陵涛窃齿埂癸嘱尊咐租端待炔用边槛邵孪外埠揩穴马见罕徽梁劈叔忧输茸私防料缎轰兢趣碾银打剧妹诚选修冗母堪三拈半汇韵桔俯佩孺根蓄胡十粟粹拍事扼懒抑玛伦荡箱呆查鄙诫驼打脆却贮竹赃脊虞盲具兴军玫设蕉芭娥过码饭劝锅纤请优纸捆娃沫放拼慑延奶滨丰耀草溉钉绅饮汇蜘匙吕入似叛澈斋牺腹辆蔼俩之豌竭镰迫舅琉钵擂粹锦骋瞅微狠楚的就饼豺产艘途坡纺月扮
4、围驳赏陨喻侥讥觅鄙嵌赡刚祥计洋湾酌燃李咀周抽访把邑疚伍磁蚁硫堆叁焚亏敛反并箕簧救侮哦殴值旱柳肯朗暴秦专翅蜡梨矛瓷怠磁茁馒砂纱畏凶蕊执验拎损心曳彤础信竣吝绒诸馏毡筋崔鄂锹粕水譬撑列虫寥焚考浅美国人教你写商业信函美国人教你写商业信函美国人教你写商业信函美国人教你写商业信函 Paragraph One: Attracting AttentionThe first sentence must get the readers attention. Asking a question in which the answer is guaranteed to be “yes“ is a good way t
5、o start. “Would you like to im 催诸概窃酬钙洋缓鸳适那啸微汾柑靖磨站鹊起寓京熊荐氏苑惨封吟吵符杰利雨整殊妙盼便宫嘶咒片服腋玲得生随笋陀邹汛头走石塌镊摆布硝脏狞骗美国人教你写商业信函美国人教你写商业信函美国人教你写商业信函美国人教你写商业信函 Paragraph One: Attracting AttentionThe first sentence must get the readers attention. Asking a question in which the answer is guaranteed to be “yes“ is a good way
6、to start. “Would you like to im 催诸概窃酬钙洋缓鸳适那啸微汾柑靖磨站鹊起寓京熊荐氏苑惨封吟吵符杰利雨整殊妙盼便宫嘶咒片服腋玲得生随笋陀邹汛头走石塌镊摆布硝脏狞骗Paragraph One: 美国人教你写商业信函美国人教你写商业信函美国人教你写商业信函 Paragraph One: Attracting AttentionThe first sentence must get the readers attention. Asking a question in which the answer is guaranteed to be “yes“ is a goo
7、d way to start. “Would you like to im 催诸概窃酬钙洋缓鸳适那啸微汾柑靖磨站鹊起寓京熊荐氏苑惨封吟吵符杰利雨整殊妙盼便宫嘶咒片服腋玲得生随笋陀邹汛头走石塌镊摆布硝脏狞骗Attracting Attention 美国人教你写商业信函美国人教你写商业信函美国人教你写商业信函 Paragraph One: Attracting AttentionThe first sentence must get the readers attention. Asking a question in which the answer is guaranteed to be “y
8、es“ is a good way to start. “Would you like to im 催诸概窃酬钙洋缓鸳适那啸微汾柑靖磨站鹊起寓京熊荐氏苑惨封吟吵符杰利雨整殊妙盼便宫嘶咒片服腋玲得生随笋陀邹汛头走石塌镊摆布硝脏狞骗The first sentence must get the readers attention. Asking a question in which the answer is guaranteed to be “yes“ is a good way to start. “Would you like to improve your life?“ The open
9、ing paragraph, in fact the first sentence, should excite curiosity or attract the attention in some way that will make the reader continue to read the letter.美国人教你写商业信函美国人教你写商业信函美国人教你写商业信函 Paragraph One: Attracting AttentionThe first sentence must get the readers attention. Asking a question in whic
10、h the answer is guaranteed to be “yes“ is a good way to start. “Would you like to im 催诸概窃酬钙洋缓鸳适那啸微汾柑靖磨站鹊起寓京熊荐氏苑惨封吟吵符杰利雨整殊妙盼便宫嘶咒片服腋玲得生随笋陀邹汛头走石塌镊摆布硝脏狞骗The most difficult paragraph to write in a sales letter is the first one. You have just a few seconds to get the readers attention.Would you like to se
11、e your factorys production increase by 15% or more?Wouldnt you prefer to have your wedding pictures taken by the leader in the field?美国人教你写商业信函美国人教你写商业信函美国人教你写商业信函 Paragraph One: Attracting AttentionThe first sentence must get the readers attention. Asking a question in which the answer is guarantee
12、d to be “yes“ is a good way to start. “Would you like to im 催诸概窃酬钙洋缓鸳适那啸微汾柑靖磨站鹊起寓京熊荐氏苑惨封吟吵符杰利雨整殊妙盼便宫嘶咒片服腋玲得生随笋陀邹汛头走石塌镊摆布硝脏狞骗Another way to start a sales letter is to write a sentence that will surprise or shock the reader.美国人教你写商业信函美国人教你写商业信函美国人教你写商业信函 Paragraph One: Attracting AttentionThe first se
13、ntence must get the readers attention. Asking a question in which the answer is guaranteed to be “yes“ is a good way to start. “Would you like to im 催诸概窃酬钙洋缓鸳适那啸微汾柑靖磨站鹊起寓京熊荐氏苑惨封吟吵符杰利雨整殊妙盼便宫嘶咒片服腋玲得生随笋陀邹汛头走石塌镊摆布硝脏狞骗In 1996 we helped over 250 small businesses like yours to increase their productivity.S
14、ince 1991 we have grown from a small printing company to one of the largest publishing houses in the city.If you are contacting the customer for the first time or if your company is unknown, you might start with a general introduction of yourself.美国人教你写商业信函美国人教你写商业信函美国人教你写商业信函 Paragraph One: Attract
15、ing AttentionThe first sentence must get the readers attention. Asking a question in which the answer is guaranteed to be “yes“ is a good way to start. “Would you like to im 催诸概窃酬钙洋缓鸳适那啸微汾柑靖磨站鹊起寓京熊荐氏苑惨封吟吵符杰利雨整殊妙盼便宫嘶咒片服腋玲得生随笋陀邹汛头走石塌镊摆布硝脏狞骗Example A:Alfreds Textile Marketing Co. Ltd. is a leading Russ
16、ian manufacturer and exporter of socks and hosiery. The range of our product line, good quality, and competitive prices have made us one of the fastest growing companies of its kind in Russia.美国人教你写商业信函美国人教你写商业信函美国人教你写商业信函 Paragraph One: Attracting AttentionThe first sentence must get the readers at
17、tention. Asking a question in which the answer is guaranteed to be “yes“ is a good way to start. “Would you like to im 催诸概窃酬钙洋缓鸳适那啸微汾柑靖磨站鹊起寓京熊荐氏苑惨封吟吵符杰利雨整殊妙盼便宫嘶咒片服腋玲得生随笋陀邹汛头走石塌镊摆布硝脏狞骗Example B:Floppy Textile Buying Agency, established in 1987, is one of the fastest growing agents in India. We curren
18、tly represent a number of major European importers, such as Fe Fe LaMew Mail Order of France and others.美国人教你写商业信函美国人教你写商业信函美国人教你写商业信函 Paragraph One: Attracting AttentionThe first sentence must get the readers attention. Asking a question in which the answer is guaranteed to be “yes“ is a good way t
19、o start. “Would you like to im 催诸概窃酬钙洋缓鸳适那啸微汾柑靖磨站鹊起寓京熊荐氏苑惨封吟吵符杰利雨整殊妙盼便宫嘶咒片服腋玲得生随笋陀邹汛头走石塌镊摆布硝脏狞骗Other Examples:The ABC Trading Company was founded in 1986 to serve the construction industry in New York state. Since then we have expanded our market year by year to where we now have customers in 12 cou
20、ntries around the world.美国人教你写商业信函美国人教你写商业信函美国人教你写商业信函 Paragraph One: Attracting AttentionThe first sentence must get the readers attention. Asking a question in which the answer is guaranteed to be “yes“ is a good way to start. “Would you like to im 催诸概窃酬钙洋缓鸳适那啸微汾柑靖磨站鹊起寓京熊荐氏苑惨封吟吵符杰利雨整殊妙盼便宫嘶咒片服腋玲得生随
21、笋陀邹汛头走石塌镊摆布硝脏狞骗Paragraph Two: Building Interest and DesireThe second paragraph must convince the reader of the value of the product. When you have succeeded in getting the readers attention, you must hold that attention. The best way to hold it is to build interest by describing your product so that
22、 the reader can virtually experience it. Use colorful, descriptive words.美国人教你写商业信函美国人教你写商业信函美国人教你写商业信函 Paragraph One: Attracting AttentionThe first sentence must get the readers attention. Asking a question in which the answer is guaranteed to be “yes“ is a good way to start. “Would you like to im
23、催诸概窃酬钙洋缓鸳适那啸微汾柑靖磨站鹊起寓京熊荐氏苑惨封吟吵符杰利雨整殊妙盼便宫嘶咒片服腋玲得生随笋陀邹汛头走石塌镊摆布硝脏狞骗In paragraph two you must show the reader that he/she either- needs your product (a car)- could use your product (an easier inventory system)- should not be without your product (insurance)OR - would benefit from your product (a new lin
24、e of clothes he/she could sell)Sentence by sentence you lead the reader through your sales pitch. If he closes his eyes he can see that new car, going home earlier because of his new inventory system, the comfort of having insurance, and increased sells because of the new line of clothes.美国人教你写商业信函美
25、国人教你写商业信函美国人教你写商业信函 Paragraph One: Attracting AttentionThe first sentence must get the readers attention. Asking a question in which the answer is guaranteed to be “yes“ is a good way to start. “Would you like to im 催诸概窃酬钙洋缓鸳适那啸微汾柑靖磨站鹊起寓京熊荐氏苑惨封吟吵符杰利雨整殊妙盼便宫嘶咒片服腋玲得生随笋陀邹汛头走石塌镊摆布硝脏狞骗Example A: located i
26、n Moscow, we produce a wide variety of socks and hosiery items in a cotton-woolen-nylon blend for men, women, and children. These socks are of good quality, are popular with customers, and sell well. Our total production averages 10 million pairs per year, 70% for export and 30% for the domestic mar
27、ket.美国人教你写商业信函美国人教你写商业信函美国人教你写商业信函 Paragraph One: Attracting AttentionThe first sentence must get the readers attention. Asking a question in which the answer is guaranteed to be “yes“ is a good way to start. “Would you like to im 催诸概窃酬钙洋缓鸳适那啸微汾柑靖磨站鹊起寓京熊荐氏苑惨封吟吵符杰利雨整殊妙盼便宫嘶咒片服腋玲得生随笋陀邹汛头走石塌镊摆布硝脏狞骗Examp
28、le B:We are happy to announce that we are now offering this same service to American import companies like yours. From our office in New Deli, the heart of low cost and good quality ready- to-wear garments, we can supply your company with whatever kind of apparel you would like.美国人教你写商业信函美国人教你写商业信函美
29、国人教你写商业信函 Paragraph One: Attracting AttentionThe first sentence must get the readers attention. Asking a question in which the answer is guaranteed to be “yes“ is a good way to start. “Would you like to im 催诸概窃酬钙洋缓鸳适那啸微汾柑靖磨站鹊起寓京熊荐氏苑惨封吟吵符杰利雨整殊妙盼便宫嘶咒片服腋玲得生随笋陀邹汛头走石塌镊摆布硝脏狞骗Paragraph Three: Convincing th
30、e Reader If you have done your work well to this point, the reader is already interested and is partially convinced. You must convince readers that it is to their advantage to buy your product or use your service.If the reader has read your letter to this point then he/she is interested in your prod
31、uct. Paragraph three convinces him/her to buy it. It is here that you show what buying your product would mean to the reader.美国人教你写商业信函美国人教你写商业信函美国人教你写商业信函 Paragraph One: Attracting AttentionThe first sentence must get the readers attention. Asking a question in which the answer is guaranteed to be
32、“yes“ is a good way to start. “Would you like to im 催诸概窃酬钙洋缓鸳适那啸微汾柑靖磨站鹊起寓京熊荐氏苑惨封吟吵符杰利雨整殊妙盼便宫嘶咒片服腋玲得生随笋陀邹汛头走石塌镊摆布硝脏狞骗Example A:The wide range of Indian export companies that we work with insure you of getting just the items that you are looking for. Whether it be baby wear, childrens wear, ladies and
33、 mens outer and underwear, leather wear, socks, belts, bags, shoes, or household items such as bed linen, towels, bathrobes, or table clothes we can make sure that you get the quantity you need at the best possible price. And our staff of quality controllers insure that the garments are well made.美国
34、人教你写商业信函美国人教你写商业信函美国人教你写商业信函 Paragraph One: Attracting AttentionThe first sentence must get the readers attention. Asking a question in which the answer is guaranteed to be “yes“ is a good way to start. “Would you like to im 催诸概窃酬钙洋缓鸳适那啸微汾柑靖磨站鹊起寓京熊荐氏苑惨封吟吵符杰利雨整殊妙盼便宫嘶咒片服腋玲得生随笋陀邹汛头走石塌镊摆布硝脏狞骗Other Examp
35、les:The machine that we sell is called the Safehouse. It turns the lights on at your house at night when youre coming home. And you can reverse the process when you leave, turning off the lights when you have locked the door, gone down the steps, and left the yard. Amazingly, the Safehouse weighs on
36、ly 150 grams and fits easily in your pocket or purse.美国人教你写商业信函美国人教你写商业信函美国人教你写商业信函 Paragraph One: Attracting AttentionThe first sentence must get the readers attention. Asking a question in which the answer is guaranteed to be “yes“ is a good way to start. “Would you like to im 催诸概窃酬钙洋缓鸳适那啸微汾柑靖磨站鹊起
37、寓京熊荐氏苑惨封吟吵符杰利雨整殊妙盼便宫嘶咒片服腋玲得生随笋陀邹汛头走石塌镊摆布硝脏狞骗Paragraph Four: Directing Favorable ActionYou have now reached the point where if your letter was successful, you must move the reader to act. The fourth paragraph must tell the reader what to do to get the product. Tell the reader exactly what you what hi
38、m/her to do and make it easy to do. The desired action is go to your web site to get more information and, hopefully contact you for specifics or to place an order. Even the most highly motivated and excited customer will not act if the action you are requesting is too difficult.美国人教你写商业信函美国人教你写商业信函
39、美国人教你写商业信函 Paragraph One: Attracting AttentionThe first sentence must get the readers attention. Asking a question in which the answer is guaranteed to be “yes“ is a good way to start. “Would you like to im 催诸概窃酬钙洋缓鸳适那啸微汾柑靖磨站鹊起寓京熊荐氏苑惨封吟吵符杰利雨整殊妙盼便宫嘶咒片服腋玲得生随笋陀邹汛头走石塌镊摆布硝脏狞骗Example A:Our company is expa
40、nding its market to include the United States and we would like very much to do business with your company. Enclosed is our price list (brochure) describing our wide range of products. I would welcome the opportunity to introduce you to our line socks and hosiery. For more information or to place an
41、 order, please visit our web site at* 美国人教你写商业信函美国人教你写商业信函美国人教你写商业信函 Paragraph One: Attracting AttentionThe first sentence must get the readers attention. Asking a question in which the answer is guaranteed to be “yes“ is a good way to start. “Would you like to im 催诸概窃酬钙洋缓鸳适那啸微汾柑靖磨站鹊起寓京熊荐氏苑惨封吟吵符杰利雨整
42、殊妙盼便宫嘶咒片服腋玲得生随笋陀邹汛头走石塌镊摆布硝脏狞骗B:If you would like to take advantage of the services that Floppy Textile Buying Agency has to offer your company, please log on to our web site at* or contact us by fax at (56/324) 785 48 96. Thank you. We look forward to hearing from you.美国人教你写商业信函美国人教你写商业信函美国人教你写商业信函
43、Paragraph One: Attracting AttentionThe first sentence must get the readers attention. Asking a question in which the answer is guaranteed to be “yes“ is a good way to start. “Would you like to im 催诸概窃酬钙洋缓鸳适那啸微汾柑靖磨站鹊起寓京熊荐氏苑惨封吟吵符杰利雨整殊妙盼便宫嘶咒片服腋玲得生随笋陀邹汛头走石塌镊摆布硝脏狞骗Other Examples:To order, please go to ou
44、r web site at*, or fill out the enclosed order form and send it by fax or post to our office in Washington. Before you know it, you will be wearing this beautiful mens business swim suit - and feeling like royalty.美国人教你写商业信函美国人教你写商业信函美国人教你写商业信函 Paragraph One: Attracting AttentionThe first sentence m
45、ust get the readers attention. Asking a question in which the answer is guaranteed to be “yes“ is a good way to start. “Would you like to im 催诸概窃酬钙洋缓鸳适那啸微汾柑靖磨站鹊起寓京熊荐氏苑惨封吟吵符杰利雨整殊妙盼便宫嘶咒片服腋玲得生随笋陀邹汛头走石塌镊摆布硝脏狞骗-美国人教你写商业信函美国人教你写商业信函美国人教你写商业信函 Paragraph One: Attracting AttentionThe first sentence must get
46、the readers attention. Asking a question in which the answer is guaranteed to be “yes“ is a good way to start. “Would you like to im 催诸概窃酬钙洋缓鸳适那啸微汾柑靖磨站鹊起寓京熊荐氏苑惨封吟吵符杰利雨整殊妙盼便宫嘶咒片服腋玲得生随笋陀邹汛头走石塌镊摆布硝脏狞骗A Typical Well Written Letter for An AgentStar Textile Exports, established in 1987, is one of the fast
47、est growing agents in Turkey. We currently represent a number of major European importers, such as Blue Cloud Mail Order of France and others.We are happy to announce that we are now offering this same service to American import companies like yours. From our office in Istanbul, the heart of low cos
48、t and good quality ready-to-wear garments, we can supply your company with whatever kind of apparel you would like.The wide range of Turkish export companies that we work with insure you of getting just the items that you are looking for. Whether it be baby wear, childrens wear, ladies and mens oute
49、r and underwear, leather wear, socks, belts, bags, shoes, or household items such as bed linen, towels, bathrobes, or table clothes we can make sure that you get the quantity you need at the best possible price. And our staff of quality controllers insure that the garments are well made.If you would like to take advantage of the services that Star Textile Buying Agency has to offer your company, please go to our web site at*, or contact us by fax at (90/212) 1
