1、Printed Date: 4/13/19 Page 1 of 2THE ST. REGIS SHANGHAI上海瑞吉红塔大酒店TRAINING ACTIVITY OUTLINE培训活动纲要Task 任务：Corporate Design Guideline 集团设计标准Code 序号： OH-SM-MC-S002Objectives 目的： At the end of this session, each trainee will be able to fully understand Starwood and St. Regis corporate guideline. 在此培训结束后，每
2、一个学员都要掌握喜达屋和瑞吉设计标准。Standard 标准： See Attached 参见附件Resources 培训器材： Whiteboard, Mark Pen.白板、马克笔。Method培训方式Training Steps培训步骤Time时间Group Discussion小组讨论Lecture 讲座式Review Collateral production & Advertisement insertion. Ask why the corporate standard is to be followed? 回顾宣传品制作和刊登广告部分的内容。提问为什么要遵循集团的标准。a. D
3、elivering a consistent Brand message Like Home to A Certain World？向公众传递一条统一的品牌的消息譬如 “您的世外之家”？b. Delivering a consistent Brand imageInstead of confusing customers. 体现统一的品牌形象而不是混淆视听，冲淡品牌在顾客心目中的形象。c. Being a professional, the artist must follow the standard required instead of creating his own at will.
4、 作为一名专业的美工，他应该遵循一定的标准而不是自由发挥。Go through procedure one by one. 逐条讲解程序。1. The Artist will obtain a copy of Corporate Design Guidelines from the MarCom Manager.美工将从公关部经理获得一份集团设计标准的复印件10 min 10 分钟20 min 20 分钟2. Study carefully and familiarize with the guidelines. Pay special attention to:a. Logob. Fontc
5、. Color Schemed. Taglinee. Spacingf. Paper specificationg. Overall requirement-仔细阅读，熟悉标准的内容。请对标准中的以下部分给予特别的重视：a. 标识b. 字体c. 色标d. 口号语e. 字间距f. 纸张要求g. 总体的要求3. It is of importance to be familiar with Chinese & English version. Because sometimes there is variation between original English version and lite
6、ral Chinese translation. 熟悉了解中英文两版本的标准也很重要。因为有时在原版英文和中文字面翻译上意思有差别。4. Refer to the MarCom Manager if confusion arises. Especially when Chinese version is not available. 如果有不清楚的地方，就咨询公关部经理。尤其是当没有中文版的标准时。Ask trainee what are to be considered carefully when reading a corporate standard. 问学员在阅读集团的标准时应尤其注意什么？Summary with emphasis on the specification of standards. 总结时重点还是放在标准的具体要求上。10 min10 分钟10 min10 分钟
