1、） 开头语 I am very glad to hear from you. 很高兴收到你的来信。 Thank you for your letter. 谢谢你的来信。 I was very pleased ( happy ) to receive your letter of February 6, 2001. Your letter of February 6, 2001 has been received. 你 2001 年 2 月 6 日的来信收到了。 It is a pleasure for me to get your letter. 收到你的来信，真是高兴。 Im sorry t
2、o have taken so long to answer your last letter. 这么久才给你回信很感歉意。 How are you? Is everything going well?）结束语 I hope to have a letter from you before long. 希望不久能收到你的来信。 Please write to me soon and tell me all about yourself. 请快点给我来信，并谈谈你的情况。 Give my best wishes to you.呈以最好的祝愿。 Wishing your business ever
3、 successful！ 祝你事业有成！ Hope you are healthy.祝你健康。 I wish you a happy New Year. Pray accept my best and sincerest wishes for the New Year. Presenting the compliments of the season. With every good wish. Pray allow me to congratulate your most heartily on your success in your examination. I am glad to h
4、ear that you were appointed., on which I congratulate you most heartily. I congratulate you upon your success. I wish you still further success 一）起始用语 A.建立贸易关系 1.我们愿与贵公司建立商务关系。 2.我们希望与您建立业务往来。 3.我公司经营电子产品的进出口业务，希望与贵方建立商务关系。 例句： 1.We are willing to establish trade relations with your company. 2.Pleas
5、e allow us to express our hope of opening an account with you. 3.This corporation is specialized in handing the import and export business in electronic products and wishes to enter into business relations with you. B.自我推荐1.请容我们自我介绍，我们是首屈一指的贸易公司。 2.本公司经营这项业务已多年，并享有很高的国际信誉。 3.我们的产品质量一流，我们的客户一直把本公司视为最
6、可信赖的公司。 例句： 1.Let us introduce ourselves as a leading trading firm in 2.Our company has been in this line of business for many years and enjoys high international prestige. 3.Our products are of very good quality and our firm is always regarded by our customers as the most reliable one. C.推销产品 1.我们从
7、获知贵公司的名称，不知贵公司对这一系列的产品是否有兴趣。 2.我们新研制的已推出上市，特此奉告。 3.我们盼望能成为贵公司的供应商。 4.我们的新产品刚刚推出上市，相信您乐于知道。 5.相认您对本公司新出品的会感兴趣。 例句：1.Your name has been given byand we like to inquire whether you are interested in these lines. 2.We are pleased to inform you that we have just marketed our newly-developed. 3.We are plea
8、sed to get in touch with you for the supply of. 4.You will be interested to hear that we have just marketed our new product. 5.You will be interested in our new product. D.索取资料 1.我们对贵方的新产品甚感兴趣，希望能寄来贵公司的产品目录及价目表。 2.我们从纽约时报上看到贵公司的广告，但愿能收到产品的价目表及详细资料。 3.获知贵公司有已上市，希望能赐寄完整的详细资料。 4.如蒙赐寄贵公司新产品的详细资料，我们将深表感激
9、。 5.如蒙赐寄有关的样品和价目表，我们将甚为感激。 例句：1.We are interested in your new productand shall be pleased to have a catalog and price list. 2.We have seen your advertisement in The New York Times and should be glad to have your price lists and details of your terms. 3.We hear that you have puton the market and shou
10、ld be glad to have full details. 4.We should appreciate full particulars of your newly developed product. 5.We should be obliged if you would send us patterns (or samples)and price lists of your. E.寄发资料 1.很高兴寄你一邮包，内装 2.欣寄我方目录，提供我方各类产品的详细情况。 3.欣然奉上我方产品样品，在贵方展厅展出。 4.为使贵方对我方各种款式的手工艺品有一初步了解，今航邮奉上我方目录和 一
11、些样品资料，供您们参考。 例句：1.We are pleased to send you by parcel post a package containing 2.We have pleasures in sending you our catalogue, which gives full information about our various products. 3.We should be pleased to let you have samples to give a demonstration at your premises. 4.In order to give you
12、some idea of various qualities of handicrafts we carry, we have pleasure in forwarding you by airmail one catalogue and a few sample books for your perusal. F.附寄资料 1.随函附上本公司新出品的样品，请查收。2.随函附上购货合同第号两份，希查收，谅无误。请会签并退我方一份备案。 3.我们很高兴地附上询价单第号，请贵方报离岸价格。 4.我们确认向贵方购买,随函附上订单确认书供参照。 例句：1.You will find enclosed
13、with this letter a sample of new. 2.Enclosed please find two copies of Purchase Contract No.，which we trust will be found in order.Kindly sign and return one copy for our file. 3.We have pleasure in enclosing our file. 4.We confirm having purchased from you .A confirmation order is enclosed for your
14、 reference. G.请求做代理商 1.我们深盼与英国公司接洽，希望成为其销售代理商之一。 2.如蒙考虑担任销售你们代理商，我们将十分高兴。 例句： 1.We are anxious to contact some British firms with a view to acting as their selling angents. 2.We should be glad if you would consider our application to act as agents for the sale of your. H.请求报价 1.兹函请提供的报价。 2.请将定期供应之报价
15、赐知。 3.请将下列货品的最低价格赐知。 例句：1.We are writing to invite quotations for the supply of. 2.Please let us have a quotation for the regular supply for. 3.Kindly quote us your lowest prices for the goods listed below. I.询价 1.随函寄上询价单一份。 2.如果贵方对感兴趣，请告具体询价。 3.一收到贵方具体询价单，我方马上航空邮上样品册并报价。 例句：1.We are enclosing here
16、with an inquiry sheet. 2.If you are interested in our,please let us know with a specific inquiry. 3.Quotations and sample books will be airmailed to you upon receipt of your specific inquiry. J.价格 1.我们发现你方报价比我们从其他地方收到的略为偏高，请你方降价，以适应竞争。2.我们很抱歉地通知你方价格无竞争力，若贵方能降低价格，使我方可接受的话，我们仍对交易感兴趣。 例句：1.We find your
17、 quotation slightly higher than those we have received from other sources,and ask you to reduce your price to meet the competition.2.Were sorry to inform you that your price has been found uncompetitive, but were still interested in doing business if you can bring down your price to a level acceptab
18、le.范文：（1）The wide range of Turkish export companies that we work with insure you of getting just the items that you are looking for. Whether it be baby wear, childrens wear, ladies and mens outer and underwear, leather wear, socks, belts, bags, shoes, or household items such as bed linen, towels, ba
19、throbes, or table clothes we can make sure that you get the quantity you need at the best possible price. And our staff of quality controllers insure that the garments are well made.If you would like to take advantage of the services that Star Textile Buying Agency has to offer your company, please
20、go to our web site at , or contact us by fax at (90/212) 123 45 67.Thank you. We look forward to hearing from you.（2）Dear Sirs, We are a Polish company that specializes in making mens shirts and would like to tell you about our line of products. Our products are special because they are made of good
21、 quality cloth . In the 15 years that we have been selling our products we have made a good name for ourselves in countries around the world.Enclosed is a price list and brochure. If you would like to place an order or receive more information, please log onto our web site at , or contact us by tele
22、phone.Sincerely yoursSince 1991 we have grown from a small printing company to one of the largest publishing houses in the city.If you are contacting the customer for the first time or if your company is unknown, you might start with a general introduction of yourself.Example A:Alfreds Textile Marke
23、ting Co. Ltd. is a leading Russian manufacturer and exporter of socks and hosiery. The range of our product line, good quality, and competitive prices have made us one of the fastest growing companies of its kind in Russia.Example B:Floppy Textile Buying Agency, established in 1987, is one of the fa
24、stest growing agents in India. We currently represent a number of major European importers, such as Fe Fe LaMew Mail Order of France and others.Other Examples:The ABC Trading Company was founded in 1986 to serve the construction industry in New York state. Since then we have expanded our market year
25、 by year to where we now have customers in 12 countries around the worldParagraph Two: Building Interest and DesireThe second paragraph must convince the reader of the value of the product. When you have succeeded in getting the readers attention, you must hold that attention. The best way to hold i
26、t is to build interest by describing your product so that the reader can virtually experience it. Use colorful, de*ive words.In paragraph two you must show the reader that he/she eitherneeds your product (a car)could use your product (an easier inventory system)should not be without your product (in
27、surance)OR - would benefit from your product (a new line of clothes he/she could sell)Sentence by sentence you lead the reader through your sales pitch. If he closes his eyes he can see that new car, going home earlier because of his new inventory system, the comfort of having insurance, and increas
28、ed sells because of the new line of clothes.Paragraph One: Attracting AttentionThe first sentence must get the readers attention. Asking a question in which the answer is guaranteed to be “yes“ is a good way to start. “Would you like to improve your life?“ The opening paragraph, in fact the first se
29、ntence, should excite curiosity or attract the attention in some way that will make the reader continue to read the letter.The most difficult paragraph to write in a sales letter is the first one. You have just a few seconds to get the readers attention.Would you like to see your factorys production
30、 increase by 15% or more?Wouldnt you prefer to have your wedding pictures taken by the leader in the field?Another way to start a sales letter is to write a sentence that will surprise or shock the reader.In 1996 we helped over 250 small businesses like yours to increase their productivity.Example A
31、:Located in Moscow, we produce a wide variety of socks and hosiery items in a cotton-woolen-nylon blend for men, women, and children. These socks are of good quality, are popular with customers, and sell well. Our total production averages 10 million pairs per year, 70% for export and 30% for the do
32、mestic market.Example B:We are happy to announce that we are now offering this same service to American import companies like yours. From our office in New Deli, the heart of low cost and good quality ready- to-wear garments, we can supply your company with whatever kind of apparel you would like.Pa
33、ragraph Three: Convincing the ReaderIf you have done your work well to this point, the reader is already interested and is partially convinced. You must convince readers that it is to their advantage to buy your product or use your service.If the reader has read your letter to this point then he/she
34、 is interested in your product. Paragraph three convinces him/her to buy it. It is here that you show what buying your product would mean to the reader.Example B:The wide range of Indian export companies that we work with insure you of getting just the items that you are looking for. Whether it be b
35、aby wear, childrens wear, ladies and mens outer and underwear, leather wear, socks, belts, bags, shoes, or household items such as bed linen, towels, bathrobes, or table clothes we can make sure that you get the quantity you need at the best possible price. And our staff of quality controllers insur
36、e that the garments are well made.Other Examples:The machine that we sell is called the Safehouse. It turns the lights on at your house at night when youre coming home. And you can reverse the process when you leave, turning off the lights when you have locked the door, gone down the steps, and left
37、 the yard. Amazingly, the Safehouse weighs only 150 grams and fits easily in your pocket or purse.Paragraph Four: Directing Favorable ActionYou have now reached the point where if your letter was successful, you must move the reader to act. The fourth paragraph must tell the reader what to do to get
38、 the product. Tell the reader exactly what you what him/her to do and make it easy to do. The desired action is go to your web site to get more information and, hopefully contact you for specifics or to place an order. Even the most highly motivated and excited customer will not act if the action yo
39、u are requesting is too difficultExample A:Our company is expanding its market to include the United States and we would like very much to do business with your company. Enclosed is our price list (brochure) describing our wide range of products. I would welcome the opportunity to introduce you to o
40、ur line socks and hosiery. For more information or to place an order, please visit our web site at Example B:If you would like to take advantage of the services that Floppy Textile Buying Agency has to offer your company, please log on to our web site at or contact us by fax at (56/324) 785 48 96.
41、Thank you. We look forward to hearing from you.Other Examples:To order, please go to our web site at , or fill out the enclosed order form and send it by fax or post to our office in Washington. Before you know it, you will be wearing this beautiful mens business swim suit - and feeling like royalty
42、.A Typical Well Written Letter for An AgentStar Textile Exports, established in 1987, is one of the fastest growing agents in Turkey. We currently represent a number of major European importers, such as Blue Cloud Mail Order of France and others.We are happy to announce that we are now offering this same service to American import companies like yours. From our office in Istanbul, the heart of low cost and good quality ready-to-wear garments, we can supply your company with whatever kind of apparel you would like.
