1、2018/4/16,DMG BORA TEAM,Driving Bora, challenge limit FAW-VW Bora Racing Plan Draft,2018/4/16,DMG BORA TEAM,Background, strategy, objective,Background1、Car racing is gradually becoming a sport fashion. Combing science and technology, innervations, modernity and sex appeal, it is one of the fashion s
2、ports which satisfy peoples pursuit after fun, excitement, knowledge and entertainment.2、The focus of car racing is the performance and quality of racing cars, is the car market, and is the product competitive edge.3、Traditional advantage of FAW-VW car racing The 1st internationally registered racin
3、g car (In April 1994, Jetta GTX got a certificate from International Car Association) Jetta achieved excellent performance in car racing in China.4、The advantage of the enterprise and Bora car in car racing Bora boasts of a strong power and an excellent performance BoraR-TD1 adopts the advanced Turb
4、o Diesel Motor technology of FAW-VW（TD1) After many times of strict driving test and improvement, Bora becomes a courageous and experienced warrior. Rich experience in car racing,2018/4/16,DMG BORA TEAM,Strategy Organically combining the feature of car sports with the advantage and brand image of Bo
5、ra, through fostering and programming professional car racing event, a special image in Chinese car racing is endowed with the enterprise and its products, i.e.the explorer and disseminator of modern Chinese car racing. The role is shifted from a participant to a disseminator and leader.The scale of
6、 car racing is from small to large Individual car race for Bora, race containing other cars, city street raceThe scale of car racing is upgrading from experimental point to scale correspondenceBora car racing training camp, small-sized race, yearly car racing, Participants are ranging from small gro
7、ups to the publicracing car driver, car racing fans, Bora fans, the public,2018/4/16,DMG BORA TEAM,Objective1、Through cultivating and developing subject racing car sports, upgrade the corporation image2、Via the publicity of car racing event, help the popularization and publicity of Bora product imag
8、e and core brand concept3、Through the publicity of the race, deliver the idea that Bora means good quality, expand the good reputation and fame.4、Create a particular sports event that belong to Bora only and endow Bora with a unique brand image Seven-Star International Auto-cross Heineken Tennis Ope
9、n Race 555 HK-BJ Rallycross,2018/4/16,DMG BORA TEAM,Long term Plan of Bora car racing,Sep. 2002,Dec. 2002,Beijing-experimental pointBora car racing training camp“Driving Bora, challenge limit”,Beijing or ZhuhaiBora Short-distance Rally,The First Bora City Street Race,Oct. 2002,Bora Car Racing Traini
10、ng Camp,2018/4/16,DMG BORA TEAM,Integral event plan:1、Race content and format design（Professional race organizing company, profession sports organization, professional marketing company): Content setting, race procedures, enrollment criteria, racing rules2、Publicity： Unique race packaging, Bora trai
11、ning camp packaging, ads publicity, Related brand co-promotion3、Brand： Work with brand promoting strategy, emphasize on the outstanding product quality of Bora, upgrade the brand image4、Participants： Through the public praise of the participants and the publicity and report of the media, raise the r
12、eputation and public praise of Bora,2018/4/16,DMG BORA TEAM,Bora Beijing Car Racing Training Camp and Challenge (Middle September to Early October）Event arrangement:1、Open signing up（Bora owner, racing fans, professional car racer divided into professional and amateur)2、Expert appraise3、Beijing Jing
13、ang Car Park4、Bora Car Racing Training Camp Car knowledge lectures, On spot demonstration, racing experience 5、Field selection (Jetta, Bora)6、Driving Bora, challenge limit:Group winners compete with prominent racers from both home and abroad; Skill competition, etc.,2018/4/16,DMG BORA TEAM,Beijing Jingang Car-racing Track The first multi-function car subject park Jingang landing in Bejing.Establishment: super-short-distance rally track, 80000 exhibition hall, indoors car racing square, large car saloon and pub,
