1、History,百事可乐诞生于1898年的美国北卡罗莱纳州伯恩市。由药剂师科尔贝布莱德汉姆发明,Caleb Bradham （1867-1934）,PepsiCo was born in New Bern, North Carolina in 1898. The drink is the invention of Caleb Bradham, a pharmacist and drugstore owner.,In the summer of 1898，Caleb began experimenting with combinations of spices, juices, and syru
2、ps trying to create a refreshing new drink. He invented the beverage known around the world as Pepsi-Cola.,科尔贝布莱德汉姆将香料、果汁、糖浆混合制成一种提神而清爽的饮料并提供给自己的顾客。,1898,He concocted his own special beverage. 他调制自己的特色饮料。His creation, a unique mixture of kola nut extract, vanilla and rareoils, became so popular his
3、customers named it “Brads Drink.“ “布莱德饮料”Caleb decided to rename it “Pepsi-Cola“ . Sales of Pepsi-Cola started to grow, convincing him that he should form a company to market the new beverage. 更名为“百事可乐”。销量大增，人们认为他应该开设一家公司来经销这种新型饮料。In 1902, he applied to the U.S. Patent Office for a trademark. 1902年，
4、向美国专利办公室申请专利。,1903,1903年，百事可乐商标注册成功。,On June 16, 1903, “Pepsi-Cola“ was officially registered with the U.S. Patent Office.,1910,By the end of 1910, there were Pepsi-Cola franchises in 24 states. 到1910年，百事可乐在24个州特许经营。,Beverages in China,In 1981, PepsiCo became one of the first American companies to e
5、nter China when it signed a contract with the Chinese government to set up a bottling plant in Shenzhen. Thus began PepsiCos investment in the country. 1981年, 百事公司与中国政府签约在深圳兴建百事可乐灌瓶厂，宣告了投资中国历程的开始，成为首批进入中国的美国商业合作伙伴之一。,management,management style,CEO,Born in India Madras Indian school of management MB
6、A In 1980 gain the Yale university management masters degree 1986 1990 MOTOROLA enterprise development and strategic management department director,Nooyi,CEO,1990 1994 Swiss ABB enterprise development and the market strategy vice President In 1994, join in the company, strategic development vice Pre
7、sident In 2001, the companys chief financial officer, the President,Nooyi,management,management style,management style,The results is above all elseLay off stuffs without hesitationStrengthen the unique corporate culture,The results is above all else,Pepsis core of the human resources strategy attac
8、hes great importance to the final work results .Achieve goals, and have a effective result, then, in the Pepsi group you will be constantly promoted。,Lay off stuffs without hesitation,Eliminating personnel, for those who cant achieve the target is the last and the most powerful means.Pepsi has a eva
9、luation for employees once a year .The results are divided into four categories: Great; Worthy of praise;General performance ; Bad. Bad, or the person who can not finish the target will be kicked out or have to choose automatic exit。,Strengthen the unique enterprise culture,In the company value and
10、cultural aspects, Pepsi also emphasize the results, as well as the person who can keep his promise and achieve the goal in advance.Of course, Pepsis managements also have disadvantages, such as the company is too far to emphasize “value achievement“,and it will make people short -sighted and shallow
11、, and only see short-term results and neglect the purpose of long-term.,Products By The,Items,pepsi,pepsi,Born in 1890s,America Sold in more than 200 countries The core product of Pepsico,Mirinda,Sold mainly ourside the North American Taste fruity,7-up,Born in 1929, ST-Louis. Sold outside Ameirca Le
12、monade VERSUS Sprite 7 up,Lays potato chips,Built in 1932 30% Market Share. Mutiple taste,Marketing and advertising,1. Diversified brand strategy 2. Celebrity effect. 3. Unique and creative ads.,1. Diversified brand strategy,Taken the width of the product portfolio into consideration, The Coca-Cola
13、company business is very simple, only engaged in beverage industry ,but PepsiCos product portfolio is much richer . Include sporting goods, fast food and food, etcLocalization strategy. In different countries pepsico introduced different products of regional characteristics .For example in China it
14、introduces tea drinks and spicy potato chips.,Products sold in US,Products sold in China,Specially for China,2. Celebrity effect.,As is known to all, Pepsi advertising strategy often trys to be unique. Celebrity advertisement, is one of its important means of brand Communications.,in Europ,In Korea,
15、In China,3. Unique and creative ads.,Besides of luxuriant stars, creativity is also one of the elements of success. “ask for more” “young and vitality”,Economic Situation,Pepsis Economic Situation,The CEO of PepsiThe Stocks of PepsiThe Pepsi s Current Structure,The CEO of Pepsi,Indra K. Nooyi,Indra
16、K. Nooyi,The stocks of Pepsi,PEPSTOCK The highest is about 70 dollars,The profit in the third quarter of 2012 dropped the profit in the third quarter is 19 billions which is less than last year by 4.9 parcent,The Pepsis current structure,PepsiCo consists of three units: PepsiCo Americas FoodsPepsiCo Americas Beverages PepsiCo International,Thank You!,
