1、1. . . . . (functionalism) . . . . . . . . (mass communication) . (interpersonal communication) . , . 2. . . . . . . . 2002 . . . 3. . , , . . . . 1) . , . , , , . . . , . . A B . A B B . B A . B B . . . . . 1980 . . . . 1980 (AIDS) 2) . . . , , . . . . . . . . . . 3) , , . , . . (socialization) . .
2、 . . . . . . . . . . . .4) (entertainment) . . . . . . . (過猶不及) . . . , . . 4. 1) . . . . . . . . 1930 . , , , , . . 2) (1) 1920 1940 . . , (propaganda) . . (bullet theory) . (stimulus-response theory), (hypodermic needle model) . (2) . . 2 . . . . . . , , . 1940 2 . , . . . , , , . . . , , (opinion
3、 leader) . (3) , 1970 . . . . . . . . , , . 1980 , . . . “ ” “ ” . . , . . . . . . (agenda-setting) . (pictures in their minds) . . 1970 . 1968 . . (cultivation) . , . (sex) . . (重) (輕) . . (stereotype) . . , , . . . . . (knowledge gap) . TV . . . . . , . . . , . . , . . , , . (spiral of silence) . . . “” . . . . . . , , . 3)
