1、chapter1 Business English Letters Writing,商务英语信函的写作,Preface,1.Definition Q:What does EBC refer to ? English business correspondence refers to the letters , cables, telexes, faxes and e-mails dealing in international business, as well as in domestic trade, of course. 2. AimThe purpose of this course
2、is to help you learn how to write good business letters by using up-to-date expressions in the simplest possible language.,Q: What are the differences between EBC and other English coures? It has its unique language style and jargons(行话） It is full of business terminations（术语） and abbreviations Ther
3、e is a close relation between EBC and international trade,3. Features,Examples:,Try to explain the following underlined expressions. We are in the market for silk blouses and should be pleased if you could kindly quote us your keenest prices for the goods belowOffer quotation order counteroffer lett
4、er of credit CIF FOBYL11/11RVD,4. Writing Principles,Business letter-writing is an essential part of business.The letter is often an evidence of an arrangement or a contract， and must therefore be written with care. The aim of letter is to secure the interest of the reader and his cooperation.,Writi
5、ng Principles of business Letters,7 “C”s 1) Courtesy 礼貌 语言要有礼且谦虚，及时地回信也是礼貌的表现。2) Clarity 清楚意思表达明确，要注意：（一）避免用词错误： （二）注意词语所放的位置： （三）注意句子的结构：,3) Conciseness 简洁（一）避免废话连篇 （二）避免不必要的重复 （三）短句、单词的运用4) Consideration 体谅 写信时要处处从对方的角度去考虑有什么需求，而不是从自身出发，语气上更尊重对方。,5) Completeness 完整商务函电应完整表达所要表达内容和意思，何人、何时、何地、何事、何种
6、原因、何种方式等。 6) Concreteness 具体内容当然要具体而且明确，尤其是要求对方答复或者对之后的交往产生影响的函电。 7)Correctness 正确 表达的用词用语及标点符号应正确无误，因为商务函电的内容大多涉及商业交往中双方的权利、义务以及利害关系，如果出错势必会造成不必要的麻烦。,Forms of Business Letters 商业信函的格式,Four major forms Full Block Form 齐头式 Semi-blocked form 混合式/半齐头式 Indented Form 缩行式 Simplified form 简化式,Q:What are th
7、e features of block style? 全部左对齐,Blyco Texile Grorp B Netherlands Tel:5387743 Telex:45635 Fax:5333117 Your ref:C9246 Our ref:bwbw Date:April24,2004Xian Texile Import &Export Corp. 108Lian Hu Road, Xian, Shaanxi,ChinaDear sirs, Thank you for your letter of April18,2004.We are a compny that is ,for ye
8、ars already,engaged in importing clothing items from your courty, although not from Xian. We are interested in contacts as mentioned by you.Our purchasing manager,who is in Hong Kong at the moment,will contact you when he returns. With kind regards. Yours faithfully Blyco Texile GroupB.V.(Signed) J.
9、kistemaker,Manager,日期偏右,结束语和签名中间偏右,Q:What are the features of semi-block style?,日期靠右,结束语和签名偏右,首行缩进45个空格,Q: What are the features of semi-block style?,Blyco Texile GroOssterstra 2,7524DZ Enschede he Netherlands Tel:53877 Telex:45635Fax:5333117April24,2004Xian Texile Import &Export Corp. 108Lian Hu Ro
10、ad, Xian, Shaanxi,ChinaThank you for your letter of April18,2004.We are a compny that is ,for years already,engaged in importing clothing items from your courty, although not from Xian. We are interested in contacts as mentioned by you.Our purchasing manager,who is in Hong Kong at the moment,will co
11、ntact you when he returns.J.kistemaker,Manager,无结尾敬语,无称呼,Parts of a Business Letter 信件组成部分,Essential Parts 必要部分 1. The letterhead 信头 2. The reference and date 编号及日期 3. The inside name and address 收信人名称地址 4. The salutation 称呼 5. The body of the letter 信文 6. The complimentary close 结尾敬语 7. The signatu
12、re 签名,Optional Parts 附加部分8. Reference No. 参考编号 9. The attention line 具体收信人 10. The subject line 事由 11. The Identification line主办人代号 12. The enclosure 附件 13. The carbon copy notation 抄送 14. The postscript 附言,各部分写法,Please pay attention to the difference of the writing of address in English and Chinese
13、. 信头和收信人名称、地址英语：名称在上，地址在下地址先小后大中文：名称在上，地址在下地址先大后小,名称、地址,A UK address: Air Environmental Mechanical Equipment Limited2076 West Main Street Devon, EX14 0RA U.K.,公司名称,门牌号,街道,城市,邮编,国家,中文名称、地址举例,河南科技大学林业职业学院 中国河南省洛阳市中州东路2号,单位名称,地址由大到小,中国地址名称用英文写,Sinochem Jiangsu Import and Export CorporationJiangsu Inter
14、national Business Mansion, 50 Zhonghua Road, Nanjing 210001, P.R. China,单位名称,门牌号,大楼名称,街道,邮编,城市,国家,日期,位置： 美式：在信头和收信人名称地址之间 英式：通常在收信人名称地址之下均可以齐头，也可以靠右 写法： 美式：月-日-年 英式：日-月-年,美式日期举例,日期,英式日期举例,日期,日期写法注意事项,“月份”最好用全称，如：1. 2 May, 20-2. 2nd May, 20-3. 2 May 20- (Comma can be omitted)4. September 21,20- 5. Se
15、ptember 21st, 20-避免月份用数字，如 11/12/20-,称呼,位置： 必须齐头 写法： 对男士（正规）：Dear Sir, 或Dear Sirs,或Gentlemen: 对女士（正规）：Dear Madam, 或Dear Mesdames, 对关系密切的商业伙伴：Dear Jack,词首字母全大写，用逗号或不用标点符号,Gentlemen后用冒号,结尾敬语,位置： 齐头式靠左对齐，混合式和改良式偏右，简化式省略。 正规场合下常用： 1.Yours faithfully, 2.Yours truly, 3.Faithfully yours, 4.Truly yours,第二个单
16、词小写，用逗号或不用标点符号,称呼与结尾敬语的对应关系,落款,结尾敬语,手写签名,打印签名,职务,公司名称,具体收信人（注意事项）,位置：1. 收信人名称地址之下 表示的是承办本信件的具体个人或部门1. Attention: Mr. H. A. Donnan, Export Manager 2. Attention of Mr. Cave 3. To the attention of Mr. Liu Ming,事由,位置：1.称呼和正文之间2.齐头式靠左，混合式和改良式居中3.要加下划线 表示的是该信函的主题1. Re: Your Order No.463 for1,000 Wide-scre
17、en TV Sets 2. SHEEP WOOL,附件,位置：落款之下，左对齐 说明该信件有附件1. Enclosure2. Enc.3. Encl. As Stated4. Enclosure: Brochure,抄送,位置：附件之下，左对齐 表示该信件同时抄送给他人1. 明抄：cc Marketing Department2. 暗抄：bcc Mr. Simpson,Carbon copy,收信人知道被抄送,Blind carbon copy,收信人不知道被抄送，只出现在发给被抄送人的信件里,附 言,1.补充说明内容 2.强调 P.S. The samples will mailed to
18、you tomorrow.,主办人代号,这一项一般位于信纸的左下角，其内容是说明这封信的主稿人的姓和名的第一个字母再加上打字员或速记员的姓和名的第一个字母，姓和名是用冒号或一条斜线分隔的，主稿人或口述人在前，打字员或速记员在后。比如：“Bill Clinton/ Edward Nancy”或“B.C. /E.N.”。 这一项的作用便于发信人日后自己查对。,CHINA NATION IMPORT & EXPORT CORPORATIONSHANGHAI BRANCH112 Huai hai Road, Shanghai 200010Tel.:0086-21-81234567 Fax:0086-2
19、1-812345689,June 6,2006Our Ref.:June-008 Your Ref.: AN-020Anderson Company 12 Hollywood Boulevard Los Angeles, California 97452 U.S.A.,信头 Letter Head,2. 日期Date,8.参考编号 Reference No.,3.封内地址 Inside Address,Sample,Attention: Mr. John SmithDear Sirs,Subject: Iron NailsWe are interested to buy large quant
20、ities of Iron Nails of all sizes anD should be obliged if you would give us a quotation per M/T CFR Lagos, Nigeria.We look forward to hearing from you as soon as possibleYours faithfully,Tom Manson Purchasing Department ManagerB.C. / E.N.Enclosure :A copy of price listC.C.： Mr. Tony P.S. ：Please cal
21、l me,9.经办人姓名 Attention,4.称呼 Salutation,10.事由/标题 Subject,5.信的正文 Body,6.结束礼词 Complimentary Close,7.签名 Signature,11.主办人代号 The Identification line,12.附件 Enclosure,13.抄送CC,14.再启 Postscript,补充材料 Envelope Addressing,信封格式,写信人在上，收信人在下,根据收信人名称地址的写法分两种格式：缩格式：收信人名称地址逐行右缩齐头式：收信人名称地址左端对齐 Assignment: Complete the
22、two envelopes in two styles.,缩格式举例,收信人名称地址：逐行右缩,写信人名称地址,齐头式举例,写信人名称地址,收信人名称地址：左端对齐,邮寄方式,Via Air Mail ( By Airmail, or Par Avion)航空 Registered 挂号 Parcel Post 邮包 Express 快递 Samples Post 样品 Remarks（备注）: 1.Private 私人信 2.Confidential 机密信 3.Registered 挂号邮件 4.Express 快递邮件 5.Ordinary Mail 平信 6.Immediate (Ur
23、gent) 急件 7.Printed Matter 印刷品 8.Sample 样品,捎交,Mr. Charles Wood Kindness of Mr. J. W. Smith 由Mr. J. W. Smith 捎交给 Mr. Charles Wood,转交,最终收信人,转交人,转交人地址,20世纪90年代末，随着信息技术的普及和发展，电子商务得到迅速发展。电传、传真和电子邮件等通信方式被广泛运用于商务交往中。 传真传真由两部分组成：传真头和传真正文。传真头包括收件人姓名、职务、公司名、发件人姓名、职务、发送日期、传真号码、主题和页码等。传真正文的结尾要有发件人的签名。在撰写传真正文时，可以
24、遵照正式商务信函的格局，但称呼和结束礼词可以省略。,The Tendency of Business Correspondence,传真（Fax）,Sample,(1)电子邮件 电子邮件(Electronic Mail ，简称E-mail)是通过电脑和国际网络把信息传送给别人的通讯方法，广泛应用于商务通讯。电子邮件的格式简单明了，通行各国、各种语言，其构成包括以下部分：收件人；主题；抄送；暗送；附件；正文；回复。,外发的邮件,收件人,被抄送人,被暗抄人,事由,主体部分,添加附件处,Practicing,Ex1. Arrange the following in proper form as t
25、hey should be set out in a letter.1) Senders name: China National LightIndustrial Products Import &Export CorporationShanghai Branch 2) Senders address: 128 Hunan Road, Shanghai,China 3) Senders Telephone: 021-54742856 4) Senders Fax: 021-54742855,5) Date: June 12, 20066) Receivers name: AAC Company
26、, Ltd.7) Receivers address: 113 Roberts Street,Lagos, Nigeria8) Salutation: Dear Sirs9) Subject: Fertilizer10) Message: We are interested to buy largequantities of fertilizer and should be obliged if you would give us a quotation per M/T CFRLagos Nigeria.11) Complimentary closing: Yours faithfully12
27、) Signature: your name13) For the attention: Mr. Johnson,Ex1 (齐头式),Ex2. Address an envelope for the above letter.,(1) The massage:Being one of the largest importers of Chinese Arts & Crafts in this city, we shall be pleased to establish businessrelations with you.At present, we are interested in you
28、r products, details as per our Inquiry Note No.618 attached, and shall be glad to receive your keenest quotation as soon as possible. (2) Senders name: Denis Smith (3) Date: May 15, 2007 (4) Receivers name: Miss Wu xi (5) Subject: Establishing Business Relationships (6) Pages: 1 of 1 (7) Receivers f
29、ax and phone: 027-85784563 027-85784560 (8) Receivers address: 128 Hunan Road, Wuhan, China (9) The name of receivers company: Wuhan Arts & CraftsImport &Export Corporation,Ex3. Arrange the following in proper form asthey should be set out in a fax.,Ex4. Arrange the following in proper form as theys
30、hould be set out in an e-mail.(1)Date: May 18, 2007 (2)Receivers name and E-mail address: Brown (3)Senders name and Email address: Richarddong (4)Subject line: Shipping Documents (5)The massage:We are sending you under separate cover a full set of non-negotiable copies of shipping documents under Order No.543.We hope that you will find everything in good order.,
