1、$ 14 Billion in Silent Losses 悄悄流失的140亿美金,Para 1,Q: What is the situation of e-commerce sites in the year 2000 because of the changes in the market?,句子：The year 2000 has been tough for online retailers. Changes in the market have driven many sites out of business, and many others are only barely sur
2、viving. 单词：tough: adj.强硬的；棘手的；艰苦的retail: v. 零售 retailer n. 零售商out of business 破产，倒闭barely作“仅仅”和“只不过,几乎不”解时强调不多余，因其已有否定含意,故不能跟否定词连用。 翻译：2000年对于在线零售商来说步履维艰。市场的变化迫使许多网站出局，而留下来的也仅是在尽力挣扎而已.,Para 2,Q: How many U.S. people have the access to the Internet in 2000?,句子：In a year when over half the U.S populat
3、ion has access to the Internet, e-commerce sites can expect dramatic increases in the site traffic before the holidays. 单词：have access to:进入，接近，获得dramatic adj. 戏剧性的；引人注目的翻译：在过去的一年中，美国有超过一半以上的人口登陆过因特网，电子商务网站可望在假期前会出现网络流量的激增。,Para 3,Q: What is the opinion generally held for e-commerce during the holid
4、ays of the year?,句子：While revenue estimates vary, its clear that Holiday 2000 will be big for e-commerce. Customer will shop online this holiday season for convenience. 单词：estimate v.&n. 估计 vary v. 改变，变化convenience n.方便 convenient adj. 方便的inconvenient 不方便的 翻译：尽管估计有出入，但非常清楚的是2000年假日经济给电子商务带来惊喜。在今年的假期
5、里，顾客会因为方便而在家里购物。,重点：while 在.期间; 当.的时候: He fell asleep while (he was) doing his homework. 他做着做着功课就睡着了. 而(表示对比或相反的情况): I drink black coffee while he prefers it with cream. 我爱喝清咖啡而他喜欢加奶油的. 尽管，虽然: While revenue estimates vary, its clear that Holiday 2000 will be big for e-commerce.尽管估计有出入，但非常清楚的是2000年假日
6、经济给电子商务带来惊喜。,Para 4,Q: What is the bad news for online retailers despite the good predictions of a big holiday season?,句子：Despite the eager shoppers and the predictions of a big holiday season, there is bad news for online retailers: the e-commerce industry is losing billions of dollars in potential
7、 sales. 单词：despite=in spite of 尽管 eager: 热切的; 渴望的 predict: v. 预测 prediction n. 预测翻译：尽管有热切期望的顾客和对假日经济的种种乐观预测，但有一个坏消息在等着在线零售商：电子商务企业正在失去数十亿的潜在市场。,Para 5,Q: Can people always buy things online? How much is lost because of the failure of buying attempts?,句子：In our tests, we observed that 43% of purchase
8、 attempts ended in failure.单词：attempt v.&n. 尝试，企图 attempt to 尝试干end in 以告终翻译：在我们调查中，我们发现43%的购物尝试以失败告终。,句子：Sites actual revenues this season will represent only a fraction of what they could be if sites made it easier to shop and buy. 单词：revenue: 收入,收益 represent：v.代表；反映 My only aim is to represent th
9、e United States at the Olympics. a fraction of：小部分，少量 翻译：网站本季的实际收入仅仅是在网站购物便捷情况下市场理应提供的一小部分。,句子：Lost sales due to poor customer experience thus total more than 140 billion. 单词：due to =owing to 由于，因为 Due to/Owing to the heavy traffic, he was late. 因交通拥挤, 他迟到了. total：=amount to v. 合计n. 总数，合计adj.总共的 翻译：
10、这样，因为不良购物体验而损失的销售额因此超过140亿美金。,Q: Are those figures given in the text scientifically accurate?,句子：Of course, these figures are based on several assumptions about how the market will perform. They are not meant to be scientifically accurate but rather to give a sense of the possible loss of revenue th
11、is holiday season. 单词：mean to 打算，意指 not.but. 不是而是 give/have a sense of ：意识到，了解翻译：当然，这些数据的基础是对市场表现假设。虽然数字并非科学的精确推算，而是提醒我们，今年假期的收入损失会是多少。,句子：If our calculations are anywhere near correct, sites will leave a massive amount of money unrealized-unless they improve the customer experience. 单词：anywhere nea
12、r :接近于，几乎 a massive amount of : 大量 massive： (尺寸、数量、规模) 非常大的翻译：如果我们的计算比较接近事实的话，那么网站将会损失大量的金钱-除非他们改善了客户的购物体验。,Q: will people go on shopping on a certain site if they have failed once before?,重点:It is worth noting that .值得注意的是 it是形式主语 单词：note : 注意，记录 sth is (well) worth doing.值得做某事 This restaurant is w
13、ell worth visiting/a visit. 这家饭店很值得光顾。,句子：In our tests, problems with the checkout process were the greatest cause of failed purchase attempts. 单词：checkout: 结帐 , 付款处 check-in cause: n. 原因，起因v. 造成（某事物）;导致Smoking is one of the causes of heart disease. 吸烟是引起心脏病的一种起因. Shes always causing trouble for peo
14、ple. 她总是给人添麻烦. 翻译：在我们的调查中，在结账过程中出错时购物失败的最主要原因。,句子：The most important lesson is that poor checkout experience will cost the industry billions in holiday sales. 单词：lesson:1.课; 功课 piano lessons 钢琴课 2. 经验; 教训 We can learn important lessons (= gain new understanding) from this disaster. cost:v. 花费,使付出（代价）; 使丧失n.成本，费用翻译：最重要的教训是不良结账体验会使企业丧失数十亿美元的假日收入。,句子：Causing over 40% of all failures, checkout problems amount to over $6.5 billion. 单词：amount to : =total 等同于，总计 翻译：因结账问题导致超过40%的购物失败，所丧失的销售额超过65亿。,
