1、教师用书独具演示,教学目标 (1)理解课文，掌握本学案中所给出的词汇，能够理解并能熟练运用。 (2)听懂课文中所给出的听力材料。 (3)能够用英语表述观点，并且给予支持性的理由。 (4)掌握英语广告的写法。,教学地位 本课时的主要内容是了解如何策划广告宣传活动；同时要求学生掌握英语广告的写法，因为写英语广告也是高考作文中以及日常生活中常见的一种应用文体。,新课导入建议 问题导入法：How do you build an ad campaign? That is to say, what questions must you consider before designing an ad?,演示
2、结束,.判断正误 根据课文内容，判断正误 1Antismoking ad campaign is mainly designed for highschool students.( ) 2Our main aim is to discourage all the people in the world from smoking.( ),3If we can convince young people not to start to smoke，their parents must give up smoking.( ) 4We use this slogan and picture to ma
3、ke them fully aware of the damage that smoking does to their health.( ) 【答案】 14 TFFT,.语篇理解 根据课文内容，选择最佳答案 1What should be done first to determine the target audience? ADo a little research. BCreate the message for the right people. CKnow what the audience already think.,2How can a researcher know the
4、 way the audience will react? APlanning some questions. BTalking with the audience. CGathering information from the research.,4The correct order to build an ad can be . adecide the target audience bknow what the audience have in mind cgather information from the research ddo a little research edecid
5、e what approach to use Aa；b；c；e；d Bd；c；b；a；e Ce；b；c；a；d 【答案】 1.A 2.C 3.C 4.B,The car runs twice faster than that truck. 这辆小汽车的速度比那辆卡车快一倍(是那辆卡车的两倍)。 This hill is four times the height of that small one. 这座山的高度是那座小山的四倍。 The production is now three times what it was ten years ago.现在的产量比十年前增加了两倍。,【对接高考】
6、 (2013安徽高考)Its said that the power plant is now large as what it was. Atwice as Bas twice Ctwice much Dmuch twice 【解析】 句意：据说这个发电厂现在是以前的两倍大。倍数的表示法有多种，此处为“倍数词as形容词/副词原级as其他”结构。 【答案】 A,2That is why we are considering designing a new package for our chocolate bar as well.(P13)那也是我们正在考虑为我们生产的巧克力棒设计新的包装盒的
7、原因。 (1)why 引导表语从句。Thats why.意为“那就是的原因”，why 后接前面出现的某件事的结果。 I had a bad cold.Thats why I was absent yesterday. 我患了重感冒。那就是我昨天缺席的原因。,I was absent yesterday.Thats because I had a bad cold.昨天我缺席了。那是因为我患了重感冒。 【提示】 Thats why.强调结果；Thats because.强调原因。 Thats why I want to work there. 那就是我想在那儿工作的原因。 Thats becau
8、se they had no way to solve the problems.这是因为他们没有办法去解决问题。,【解析】 答句句意：那就是为什么你请了几天假的原因吗？根据句意选A项。 【答案】 A,(2)design vt. 设计；计划；构思 n图案 Linda designs all her own dresses. 琳达设计她自己的所有衣服。 Mother has designed the future for her son. 母亲已给她的儿子设计好了未来。 Those buildings were designed on the American style of architec
9、ture.那些建筑是按美国建筑风格设计的。,The new bridge by the end of last month. Ahas been designed Bhad been designed Cwas designed Dwould be designed 【解析】 考查动词的时态与语态。by the end of短语表明应该使用完成时态，而last month暗示应该使用过去时态。综合两个条件必须使用过去完成时态。故选B。 【答案】 B,3up to多达；到为止，直到；从事，忙于；胜任；的责任；轮到 It allows you to take photographs without
10、 a break for up to 6 hours.(P16)它可以让你连续拍照达6个小时。 This hotel can accommodate up to 500 guests. 这旅馆可供达500位来宾住宿。 Up to now，the work has been quite smooth. 到目前为止，工作很顺利。,What have you been these days? Preparing for my daughters wedding party. Aup of Bon Cup to Don to 【解析】 句意：你这些天一直在忙什么？准备我女儿的婚礼。up to忙于。根据
11、句意选C。 【答案】 C,4bargain n便宜货；协议 vi.讨价还价 Our sandwiches are a bargain at only￥5 each.(P17) 我们的三明治很便宜，每个只要5元钱。 In the market dealers were bargaining with growers over the price of coffee. 在市场上，商人正和种植者就咖啡的价格进行商谈。 These toys are a real bargain at such low prices. 这些玩具的价格这么便宜，真划得来。,5fancy vt.空想；想象；以为 n空想；想
12、象 A pair of Wild & Fancy jeans costs only ￥ 40，available in all Wild & Fancy shops now.(P17)一条新潮牛仔裤只需40元，现在，在所有新潮时装店里都能买到。 I had a fancy that he would do something unusual. 我总觉得他会做出不寻常的事来。 I fancy hes pretty happy. 我猜想他很幸福。,6figure out弄清楚；弄懂；计算出；解决 It is important to figure out exactly what you want
13、 to tell the audience and what you are trying to get them to do.(P18)重要的是，你得确切弄清楚想要告诉观众什么，想让他们做什么。 I dont figure out what youre trying to say. 我不明白你想说什么。 The boy cant figure out the maths problem. 这个男孩做不出这道数学题。,7determine vt.决心，决定 In order to determine your audience，you will need to do a little rese
14、arch and analysis in advance.(P18)为了确定你的目标观众，你需要事先做一些调研和分析。 Hard work determines success.努力决定成功。 I am determined to pay him 100 dollars. 我决定付给他100美元。 Determined that his son would do well，Eric sent him to a private school.埃里克坚信儿子会学业优异，因此把他送到私立学校学习。,What determined her to marry him? 是什么使她下决心要嫁给他？ Onl
15、y by determined resistance could their country be saved.只有坚决抵抗，他们的国家才能得救。 I am determined to go and nothing will stop me. 我决心要去，什么也拦不住我。,【解析】 句意：他下定决心戒烟，所以把剩下的烟扔掉了。形容词短语determined to give up smoking在句中作原因状语，determined表示“下定决心的，有决心的”；remaining为形容词，作定语，表示“剩下的，剩余的”。 【答案】 B,用determine的正确形式或相关短语填空 be amon
16、g those to be sent to France，he learnt French in four months. We finish the task ahead of time. Weather the size of the crop. Have you where to spend the holiday? 【答案】 Determined to determine to/are determined to determines determined,8It is important to always try to appeal to the audience in order
17、 to get them to react in a certain way.(P18)要始终迎合观众以引起他们某种程度的反应是很重要的。 (1)appeal vi.有吸引力；呼吁；诉诸；上诉 Does the idea of working abroad appeal to you? 你对出国工作的想法感兴趣吗？ The police are appealing to the public for information about the crime. 警方呼吁公众提供有关这宗罪案的信息。,单项填空 As a result of the radio for help for the ear
18、thquake victims，over a million pounds has been raised. Abeg Bplead Cappeal Dask 【解析】 句意：由于电台为地震灾区呼吁求助，已集资了一百万英镑。beg for 乞讨，乞求；plead for 为辩护；ask for 要，要求。appeal for 呼吁，符合句意。 【答案】 C,(2)react v(对)产生反应；回应；对应 She reacted very badly when her parents split up. 她父母离婚的时候，她非常难过。 How did she react to the news?
19、 她对这个消息反应如何？ The government decided to react against the protesters.政府决心对抗那些示威者。,【解析】 句意：如果你每天在网络上阅读商业新闻，你一定能对市场变化作出积极的和聪慧的反应。adjust 调整；relate 有关；devote 致力于。react 反应，符合句意。 【答案】 D,9get.across(把)讲清楚；(使心)被理解 There are lots of different ways to get your message across when you are putting together an ad
20、 campaign.(P18)当你构思系列广告时，有多种不同的方法可以把你的信息讲清楚。 I dont know how to get my ideas across. 我不知道如何讲清楚我的想法。 As a teacher，it is important to get his meaning across to his students. 作为老师，把意思向学生表达清楚是很重要的。,The news got around as soon as possible. 消息很快地传开了。 Stop talking！Lets get down to work. 不要说话了，开始工作吧。,【对接高考】
21、 (2013江苏高考)Team leaders must ensure that all members their natural desire to avoid the embarrassment associated with making mistakes. Aget over Blook over Ctake over Dcome over,【解析】 本题中四个选项均为常见的动词短语。get over克服，恢复，熬过；look over查看，仔细检查；take over接收，接管；come over过来，来访。根据句意“团队领导者必须确保所有成员克服他们发自内心的渴望想要避免犯错所带
22、来的尴尬”。可知，A项为正确答案。 【答案】 A,10urge vt.敦促；力劝；竭力主张 n强烈的欲望；冲动 If we can convince young people not to start，they might then urge their parents and other people to give up smoking，too.(P19) 如果我们能够说服年轻人不开始吸烟，也许他们也能接着敦促他们的家长和其他人戒烟。 I urge all of your readers to visit our wonderful zoo soon.我强烈要求你们所有的读者尽快来参观我们
23、精彩的动物园。 I had an urge to visit Europe. 我有一股去欧洲旅行的冲动。,11We want to shock people into realizing that many smokers die all too soon from illnesses and diseases related to smoking.(P19)我们想使人们震惊地认识到许多烟民很快死于疾病，这个疾病都与抽烟有关系。 (1)shock vt.使震惊；使惊愕 n震惊；惊愕 She knew how much the bad news would shock me. 她知道那个坏消息会
24、使我多么震惊。 His death was a great shock to us all. 他的死使我们大家都大为震惊。,The whole world was when they learned that the earthquake had brought so much damage. Aconcerned Binterested Cshocked Dfrustrated 【解析】 句意：当了解到这次地震带来了这么大的损失时，全世界都震惊了。concerned关心的；interested感兴趣的；shocked震惊的；frustrated挫败的，泄气的。选C。 【答案】 C,(2)di
25、e from 死于；因而死 That young girl died from the cancer. 那个女孩死于癌症。,产品广告要写出品种、特点、用途、功效、产地、厂家、地址、传真、电话号码等信息。其用语要非常简练，引人入胜，让人过目不忘、过耳不忘，以达到扩大商品销路的目的。 海报主要涉及比赛、影讯和演出等，它号召人们去购买球赛票、电影票，演出票等。海报多数是手写的，时常配以绘画。比赛内容要包括比赛的双方、时间、地点，影讯要说清影名、时间、地点、票价及售票地点等。海报的内容、句型基本固定，语言非常简短、形象。,一般说来，一篇广告可分为标题(the headline)、广告正文(the bo
26、dy text)和广告发布者的落款(the signature)三个部分。下面我们就来看看这三部分应该怎么写： (一)标题：标题虽然只有短短的几个词，但往往是广告中最重要的部分。它起着引起读者的好奇心、吸引读者注意力的作用。那么标题该如何写才能起到这个作用呢？不妨试试下面这几种方法：,方法一：一语道破商品的优越性，如某遥控器广告的标题： Smart Controller 方法二：用迂回的手法引起人们的好奇心，使人想看个究竟，如某洗发水广告的标题： May Your Hair Drink to Good Health 方法三：有鲜明的针对性，使读者感到是为他们而写的，如一则增白牙膏的广告标题：
27、Unlock Your Smile或Your Key to Whiter Teeth,方法四：现身说法。采用消费者对消费者说话的形式，多采用第一人称，这种方法的好处在于使读者读起来倍感亲切，如一则香水广告标题： My Choice Is Never Wrong,(二)正文：对于主要宣传内容，如商品名称、牌号、特点等应在标题和正文中反复强调。英语广告的句型多种多样，但最常用的句型有以下几类： (1)祈使句：这是出现最多的句型，如某汽车广告语： Ask anyone who owns one. (2)一般疑问句：通常用在正文部分的前面，如某旅行社广告： Have you ever dreamed
28、of climbing the steps of great temple built for the Gods?,(3)省略句：在英语广告中，省略句比比皆是，甚至整篇广告内容都由省略句构成。 New land is ready for development.For sale.For manufacture.For business.For services.For leisure. (4)比较句：比较句在广告中用得非常多，这是由于英语广告中有大量的形容词和副词作修饰语的缘故。 The new 105EX is the most compact (袖珍的) camera in a very
29、high class.,(三)落款：一定要写清楚公司或个人的详细联系方式，如公司名称、邮政地址、电话、网址等，以方便顾客联系或者便于他们了解更多的详细情况。,1线路：昆明、大理、丽江。 2时间：一星期。 3票价：2998元/人，(315岁)小孩1500元/人；报价含双飞往返机票、旅途中三星级酒店住宿、膳食；20人以上团体优惠，欢迎来电咨询(周一至周日昼夜热线：051478901234,78904321)。,思路点拨 做广告的目的是让客户了解景点的优美，引起客户的好奇心，从而吸引客户去宣传的景点观光旅游。在写旅游景点广告时，应注意以下几点： 1广告的主体时态为一般现在时，祈使句使用得较多。 2广
30、告用语要非常简练，引人入胜，让人过目不忘，以达到吸引顾客的目的。 3开头常用一般疑问句，引起客户的兴趣。然后简述景点地理风貌，景色特点，景物特色，激起客户前往旅游，欲罢不能的感觉。最后要说明路线、食宿、票价、时日、联系电话等。,【参考范文】 Do you want to hear fastmoving water crash onto the big rocks below？Do you want to see colorful birds，flowers and butterflies？Please join us，the Blue Sky Travel Agency，and spend a
31、 week touring Kunming，Dali and Lijiang in Yunnan. Fare：adults 2,998 RMB，children(ages 3 to 15)1,500 RMB，group rates are available for 20 or more adults. Package tour includes roundway airfare，and all 3star hotels and meals.,For any more information，do not hesitate to call the number 051478901234 or 78904321.Call at any time,24 hours a day,7 days a week.,
