1、Unit 1,Advertising,Revision: What do you know about advertisements?,The following article Advertisements is a kind of expository writing. What will be mentioned in your opinion? zxxk,Expository writing usually follows the same format: Introduction of the subject; Examples and facts that develop or s
2、upport the idea; Conclusion,What is the subject of this article? Advertisements. What is the conclusion? We must all use our intelligence and not be a slave to advertisements.,In this article, the writer tells us the definition of advertisements, different types of advertisements and that not all ad
3、vertisements tell people the complete truth. Many examples and facts are given to support these statements. Table-filling (P.2, Issue37, ELLH),Keys:product 2. commercial 3. public service advertisements 4. truth 5. skilful methods 6. cures 7. freshest 8. cooks 9. public 10. nationwide,Guessing True
4、for False,Most people are not aware of how many ads are around them.Advertisements are always meant to promote a product or service. Zx,xkPSAs are only found in newspapers and on TV.,T,F,F,4. PSAs and commercial ads use some of the same methods. 5. Commercial ads often give us valuable information a
5、bout how to live our lives. 6. An ad warning people against smoking is an example of a PSA.,T,F,T,Fast reading Answer the questions in C2.,1. Where are advertisements .?,L7In newspapers and magazines, on the Internet,radio and television.,2. What is the major distinction between CAs and PSAs?,L10-L1
6、2 A commercial advertisement is one which someone has paid for to advertise a product or service, while a public service advertisement is often run for free, and is meant to educate people about health, safety, or any other problem that affects public welfare.,3. Why are some of the advertisements c
7、lever according to the article?,L15-L16 Because even if an ad does not lie, it does not mean it is altogether innocent.,4. When did China begin a.?,L31,5. Why should we follow the advice in PSAs?,L38-L39 Because PSAs are meant to benefit the public, and by following the advice in PSAs, we can often learn a lot.,Discussion,As young people, are you easily persuaded by ads? Why or why not? ( Answer and support your idea with examples or facts ),Workbook, reading,
