1、compulsory and core modules:Principles of Marketing. 5th Europe Edition,2008 Prentice Hall, Inc(Essential reading)Author: Kotler, P Armstrong, G.Saunders, J and Wong, VGlobal Marketing Managment (Oxford University Press, 2005)(Essential reading)Author: Lee, K and Carter, SISBN: 0-19-926752-9Global M
2、arketing: international edition (Pearson, 5th edition, 2008)(Background)Author: Keegan, W.J and Green, WISBN: 9780138133863Industrial Economics, Basil Blackwell: Oxford(Recommended reading)Author: Clarke, RIndustrial Organisation(Background)Author: Lipczinski, J., Wilson, J. translated into English
3、by the Asian Productivity OrganizationNotes: ISBN 9283310845 (limpbound) ISBN 9283310837 (casebound)Applied data mining, Wiley, London(Essential reading)Author: Giudici, P. (2003).Principles of Data Mining, New York: MIT Press.(Recommended reading)Author: Hand, D.J., Mannila, H. and Smyth, P (2001).
4、Services Marketing. McGraw-Hill, New York.(Background)Author: Zeithaml, V.A. and M.J. Bitner (1996):Services Marketing Management. An International Perspective. John Wiley & Sons, Chichester.(Background)Author: Kasper, H., P. van Helsdingen and W. de Vries Jr. (1999):Hitchhikers Guide to Lean(Backgr
5、ound)Author: J.Flinchbaughand A. CarlinoDesign and Analysis of Experiments(Essential reading)Author: Douglas C.MontgomeryISBN: 9780471487357The Basics of FMEA(Background)Author: Robin E. McDermottISBN: 0527763209Introduction to Statistical Quality Control(Background)Author: Douglas C.MontgomeryISBN:
6、 0471316482Getting Started with Conjoint Analysis Madison, WI: Research Publishers LLC.(Background)Author: Orme, B. (2005)ISBN: 9727297-4-7Six Sigma for Dummies(Essential reading)Author: Craig Gygi et al.ISBN: 047175109XAchieving Quality Improvement: A Practical Guide(Background)Author: Roland Caulc
7、uttISBN: 0412559307The design experience, Ashgate, Aldershot. (2002)(Essential reading)Author: Press, M. and Cooper, R.Revolutionizing Product Development: Quantum leaps in speed, efficiency and quality, Free Press, New York. (1992)(Essential reading)Author: Wheelwright, S.C. and Clark K.B.Managing
8、Innovation, Design and CreativityWiley, Chichester, 2003.(Recommended reading)Author: Von Stamm, B.What is e-Business? How the Internet Transforms Organisations.(Essential reading)Author: Li, Feng (2006)Handbook of New Media: Student Edition, London: Sage, 2005(Essential reading)Author: Leah Lievrou
9、w and Sonia Livingstone (Eds.)ISBN: 1-4129-1873-The Network Society: A Cross-Cultural Perspective, Cheltenham: Edward Elgar, 2005(Recommended reading)Author: Manuel Castells (Ed.)ISBN: 1 84542 435 2Virtual Society?: Technology, Cyberbole, Reality Oxford: Oxford University Press, 2002(Recommended rea
10、ding)Author: Steve Woolgar (Editor)ISBN: 0199248761Theories of the Information Society (3rd Edn), London: Routledge, 2006(Background)Author: Frank WebsterISBN: 0415406331Virtual Methods: Issues in Social Research on the Internet, London: Berg, 2005(Background)Author: Christine Hine (Ed.)ISBN: 1845200853Remote Control: New Media, New Ethics, Cambridge: Cambridge University Press, 2004(Background)Author: Catharine Lumby and Elspeth Probyn (Eds.)ISBN: 0521534275
