1、第 1 页 共 15 页 Unit 1 Advertising话题领悟一背景导入Some slogans for advertisements1. Good to the last drop. 滴滴香浓，意犹未尽。 （麦斯威尔咖啡）2. Obey you thirst. 服从你的渴望。 （雪碧）3. The new digital era. 数码新时代。 （索尼影蝶机）4. Take time to indulge. 尽情享受吧！（雀巢冰激凌）5. Poetry in motion, dancing close to me. 动态的诗，向我舞近。 （丰田汽车）6. Just do it. 只管
2、去做。 （耐克运动鞋）7. The taste is great. 味道好极了。 （雀巢咖啡）8. Feel the new space. 感受新境界。 （三星电子）9. Intelligence everywhere. 智慧演绎， 无处不在。 （摩托罗拉手机）10. The choice of a new generation. 新一代的选择。 （百事可乐）11. Lets make things better. 让我们做得更好。 （飞利浦电子）12. No business too small, no problems too big. 没有不做的小生意，没有解决不了的大问题。（IBM 公
3、司）二自主探究1Where can ads be found? How do people react to ads?_2. What are the basic principles and function of advertisements?_3. Do all the ads make profits? If not, could you please show us your explanation?_课堂演练Reading一快捷识记1 We are so used to them that we often do not even realize how many we see a
4、nd hear in a day. 我们已经对广告习以为常了，以至于我们常常忽略了一天看过或听过多少广告。在 So + adj. / adv. / v. + that. 结构中，平时较为见的是 so 后面加形容词或副词，本句的结构中的 so 是对 be used to something / doing something 这一动词短语的修饰。He was so happy that he even jumped up and down.他是如此的高兴以至于都上窜下跳了。The boy ran so quickly that his mother couldnt catch up with h
5、im.那男孩跑得如此之快以至于他的妈妈都赶不上他。第 2 页 共 15 页 The good news so excited the crew that they set sail at once.这个好消息使全体船员如此的激动以至于他们马上就起航了。2. We must not fall for this kind of trick. 我们( 消费者)不能跌入这样的（消费广告）陷阱。fall 在此句中意为“be cheated or be played trick on”fall 还有意思为“失去地位或垮台”The government fell after the revolution。f
6、all 还可以作为联系动词，相当于 become/turnShe fell silent at the key moment, thus the talk broke down half way.在关键时刻她突然变得默不作声，这让和谈半途而费。3. China began a nationwide public service advertising campaign in 1996, and since then various types of PSAs have appeared around the country. 中国在 96 年展开了一场公共广告服务的运动，从那时候起，大量的公益
7、广告在全国涌现。nationwide = all over the nation campaign = series of planned activities with a particular social aim “运动”an advertising campaign 广告宣传运动 / an election campaign 竞选运动阅读延伸Nowadays whenever you are on the website, (1)_ advertisements are being kicked here and there. Most of us are so (2)_ the ph
8、enomenon(现象) that they often consider them as (3)_. In fact, an advertising (4)_ is (5)_ trick careless readers. In order to (6)_ its product, and to persuade (7)_ into buying its product, they pay to design all types of exciting pictures and (8)_ speeches. Many of the (9)_ may (10)_ for this kind o
9、f trick.Word power一、快捷识记常见后缀1.名词后缀(1) -er 表示“ 从事某种职业的人，某地区的人” banker, villager, Londoner.(2) or,表示 “者” doctor, operator, inventor2.形容词后缀-able, comfortable, valuable, movable-ish, foolish, selfish boyish-ful, helpful, wonderful, beautiful-ine, marine, feminine, masculine(3) 动词后缀-ize, modernize, organ
10、ize-en, quicken, weaken, soften, harden-fy, beautify, simplify(4)副词后缀-ly, possibly, simply-ward, downward, upward-wise, otherwise, clockwise-ways, always, sideways第 3 页 共 15 页 Grammar and usage一、快捷识记（一）陈述句如果引述的句子原来是一个陈述句，在变成间接引语时要注意以下几点：1在引语的开头用连词 thatHe said: “Mother, sister is in her room.” He tol
11、d his mother that sister is in her room.2. 根据意思改变人称He said to me: “I have left my book in your room.” He told me that he had left his book in my room.3. 注意引语中的谓语与句子主要谓语在时态上一致Mary said, “Im getting on well.” Mary said that she was getting on well.4. 根据意思将指示代词，地点及时间状语等作必要的变动在直接引语中 在间接引语中指示代词 thisthese
12、nowtodaythatthosethenthat day表时间的词 this week (month, etc.)Yesterdaylast week (month, etc.)two days (a year, etc.) agothe day before yesterdaytomorrownext week(month, etc.)the ay after tomorrowthat week(month, etc)the day beforethe week(month, etc.) beforetwo days(a year, etc.) beforetwo days beforet
13、he next (following) daythe next (following) week (month, etc)two days afterin two days time表地点的词 here there动词 come go二 特殊疑问句在引述一个特殊疑问句时，连词 that 是永远不能用的。除了注意人称，状语等的变更和时态的一致之外， 还要注意把引语的语序变为陈述句语序。Mr. Smith asked, “Whats your name?” Mr. Smith asked what my name was.She asked, “How are you getting along?
14、” She asked us (them ) how we (they) were getting along.三 一般疑问句如果直接引语是一个一般疑问句或反意疑问句时，通常用 whether 或 if 引导，而引述选择疑问句时，只能用 whether 引导。He asked, “Are you sure your mother will come?” He asked whether(if) I was sure my mother would come.He asked: “Are you a teacher or a student?” He asked me whether I was
15、 a teacher or a student.第 4 页 共 15 页 四 祈使句引述祈使句通常用“动词+宾语+不定式”结构。引述表示命令的祈使句，常用动词 order, tell, warn ; 引述表示请求的祈使句常用动词 ask, beg; 引述表示建议劝告的祈使句常用动词advise 等。He said, “Please come here again tomorrow.” He asked me to go there again tomorrow.He said, “Dont do that again.” He told me not to do that again.He s
16、aid, “Do have a look yourself first.” He advised me to have a look myself first.二随堂过关句型转换（每空只能填一个词）1. “Why did you come so late?” Mr. Smith asked me.Mr. Smith wanted to know _ _ _ _ so late.2. Xiao Li said to me, “I joined the Party in 1980.”Xiao Li _ me that _ _ the Party in 1980.3. “Can I make you
17、 a cup of coffee?” she asked.She asked _ _ _ _ _ a cup of coffee.4. He said, “It was completed a year ago.”He said it _ _ _ a year _.5. Mike said, “Im starting the work the day after tomorrow.”Mike said _ _ _ _ the work _ _ _ _.6. He said, “Dont look up any words.”He _ _ _ _ look up any words.7. “Pl
18、ease keep quiet.” the teacher said.The teacher _ _ _ keep quite.8. “Is this book yours or his?” the teacher asked.The teacher asked _ _ _ was _ or his.Task一、快捷识记1. There was no change. The figure / percentage remained/stayed the same. 没有任何变化发生。销售额或百分比保持不变。上述句子中，remain 和 stay 都是联系动词，后多加名词，形容词作表语。In o
19、rder to remain healthy, he takes exercise every morning. 为了保持身体健康，他每天都进行早锻炼。remain 和 stay 还可以作实意动词使用。The teacher asked me to remain after school.老师让我放学后留下来。He stayed at home during the Christmas as it was raining hard outside.由于一直在下雨，他圣诞节没有外出。You should stay calm when you are in danger. 遇到危险时要保持冷静。P
20、roject一、快捷识记1. Have you ever thought of starting an ad campaign about social concerns? 你是否想过开展一项关于社会问题的运动？第 5 页 共 15 页 concern 在此句中是名词，意为“关心的事情”concern 还可作为动词使用，常见的短语为 be concern about 对关心,关注My parents are much concern about my marks after the college entrance examination.高考后父母对我的高考成绩很关注。2. Unlike a
21、 single advertisement, an ad campaign is an planned programme of advertisements using various kinds of ads to reach a certain audience. 与单个的广告所不同的是，广告运动是使用各种广告来迎合特定观众群体的有组织的广告节目。Unlike 是连词，意为“不像, 不同于” ；而 dislike 是动词，意思是“不喜欢”Unlike his mother, he dislikes noodles at all.他不像他母亲，他一点也不喜欢面条。3. It is impo
22、rtant to always try to appeal to the way the audience . appeal to 迎合投合的心意或兴趣Teaching as a career appeals to many people because of the holidays.教师之所以迎合很多人的职业趋向是因为有寒暑假期。二随堂过关1The rise of oil costs _the price of food.A. appeals to B. appeal on C. appeal toD. appeals on 2. He didnt come to the party an
23、d that is _ his usual action.A. unlike B. dislikes C. unlikingD. unlikes3. Those who _ the state events would watch TV or read newspapers everymoring.A. is concerned aboutB. are concerned aboutC. are concerning with D. are concerned with单元冲刺I听力第一节（共 5 小题；每小题 1.5 分,满分 7.5 分）听下面 5 段对话。每段对话后有一个小题，从题中所给
24、的 A、B、C 三个选项中选出最佳选项，并标在试卷的相应位置。听完每段对话后，你都有 10 秒钟的时间来回答有关小题和阅读下一小题。每段对话仅读一遍。1What do you know about Jim? AHes sorry BHe came this morning CHes coming this afternoon2When did the woman get to know Jane? AIn high school BIn the office CIn the classroom3Whats the weather like this week? ARainy第 6 页 共 15
25、 页 BSunny CWindy4Where are the man and woman? AIn a shopBIn the libraryCIn the street corner 5What are the man and woman talking about? ATimeBCatching the trainCDays of weeks第二节（共 15 小题；每小题 15 分，满分 225 分）听下面 5 段对话或独白。每段对话或独白后有几道小题，从每题所给的 A、B、C 三个选项中选出最佳选项。听每段对话或独白前，你将有 5 秒钟时间阅读每小题。听完后，每小题将给出 5 秒钟的作答
26、时间。每段对话或独白你将听两遍。听第 6 段材料，回答第 6 至 8 题。6Whats Miss Jacksons problem?AShe forgets things BShe cant go to sleepCShe takes too much medicine 7Whats the cause of Miss Jacksons problem? A.She cant finish her planBShe works too hard in her job C.She doesnt follow the instructions8What does the doctor sugges
27、t in the end? ATake a holidayBTake more medicineC. Follow the instructions closely听第 7 段材料，回答第 9 至 10 题。9. Whats the problem with the womans computer?AIt has poor connection BIt cant start up properly CIt cant be shut down properly10When will Paul come on Saturday?A9:30 B10:00 C10:30听第 8 段材料，回答第 11
28、至 14 题。 11Where did Tom go? ACalifornia BLos Angeles CSan Francisco12What DOESNT Tom say about the place he went to?AThe beach, the sea, and the sunshineBThe sunshine, the nightlife and the ball gamesCThe seafood, the nightlife and the beach parties第 7 页 共 15 页 13What does Tom say about the girl he
29、likes?AShe attracts Tom because she talks a lotBShe is not beautiful, but she attracts himCShe is beautiful, and she shares the same interests with Tom14Whats going on between Tom and the girl likes?A. They call each other every dayBTom has visited the girl at her placeC. The girl is going to visit
30、Tom this weekend听第 9 段材料，回答第 15 至 17 题。 15What DOESNT the woman do in order to buy a train ticket?ABuy a timetable firstBFind out the number of the trainCBuy the ticket from one of the windows16Where is the woman going?ATo Wuxi BTo Nanjing CTo Shanghai 17Whats the number and time of the train that t
31、he woman should take?AK04, 11:13 BK84, 11:30 CK804, 11:30听第 10 段材料，回答第 18 至 20 题。18What does the woman say about the weather condition?AIts going to snowBIts going to be wet CThe wind will stop in 24 hours19What does she say about the temperature?AIt will be lower than zeroBIts very bad weather for
32、skatingC. It will be cold for three or four days20Why does the woman call her report “special”?A. Because she is making a joke B. Because they will have a white Christmas C. Because it seldom snows at that time of yearII. 单项选择1. -500, but that is my last offer.-OK, it is a _.A. cost B. price C. rewa
33、rd D. deal2. This book is said to be a special one, which_ many events not found in other history books. A. writes B. covers C. prints D. reads3. I have been studying computer for several years and I still _.A. have B. do C. have been D. am4. -Remember the first time we met, Jim?第 8 页 共 15 页 -Of cou
34、rse I do. You _ in the library.A. were reading B. had read C. have read D. read5. Can you give us any _ about how we can improve our English?A. information B. suggestion C. sentence D. expression6. It is too expensive for me to buy the car. I cant _ it.A. pay B. afford C. sell D. spend7. Electricity
35、 _ us with light, heat and power.A. makes B. gives C. provides D. send8. The price of this type of TV sets is _ in our city.A. expensive B. cheap C. low D. dear9. - Would you please do me a favour?- Im sorry, _ Im busy typing papers.A. or B. so C. but D. now10. Jane _ 100 francs for the gold necklac
36、e.A. cost B. took C. spent D. paid11. To _ the truth, I dont think his painting is the best.A. say B. talk C. tell D. speak12. - What did he say about himself?D.13. _ more about university courses, call (920) 746-3789.ATo find out BFinding out CFind out DHaving found out14. More and more people are
37、signing up for Yoga classes nowadays, _ advantage of the health and relaxation benefits.A. taking B. taken C. having taken D. having been taken 15. Victor apologized for _ to inform me of the change in the plan.A. his being not able B. him not to be ableC. his not being able D. him to be not able II
38、I完型填空Advertising can be a 1 to the customer. This is true when advertisements give 2 information about the goods advertised. Such information is needed if the customer is to make a_3 choice when he buys. It is useful 4_ it lets him know of the kinds of goods in the shops._ 5 advertisements do this j
39、ob best. _6 can collect them and compare them. They can be taken along to shops and their claims can be checked against the actual goods in the_ 7 .However, some 8 are not very 9 to the customer. Instead of helping him to _10 his real needs, they set out to make him want things. They set out to crea
40、te a need. These advertisements are clearly clone(复制品). The people who produce them understand our _11 . They set out to make us believe that what they advertise will make us cleverer, prettier and more handsome, if only we use it. Actually, it is our money they are after and we should be on _12 .So
41、me advertisements mislead customer by using part of the truth to suggest something _13 , and it is 14 made to give that idea to the careless reader, listener or viewer.At its best advertising can be useful to the customer. At its 15 it can mislead him. Many newspapers check on the 16 for which the a
42、dvertisements made claims. Most newspapers are very 17 about the small advertisements, which sell goods 18 to the readers by post. Advertising has become a very big business, and good firms in it do all they can to make sure it is conducted with 第 9 页 共 15 页 some attention to truth. This is a 19 to
43、the customer. 20 the best way is for customers to be on the outlook.1. A. information B. service C. time D. relationship2. A. reliable B. suitable C. proper D. believed3. A. available B. aware C. sensible D. believable4. A. in that B. so that C. only if D. that5. A. printing B. print C. to print D.
44、printed6. A. people B. children C. customer D. customers7. A. factory B. companies C. shops D. homes8. A. ads B. newspapers C. shops D. goods9. A. help B. use C. useful D. generous 10.A. agree B. satisfied C. satisfy D. prefer11.A. hobby B. preference C. likeness D. weakness 12.A. safe B. look C. gu
45、ard D. watch 13. A. mistake B. useless C. error D. false 14. A. skillfully B. skillful C. perfect D. truly 15.A. better B. worst C. worse D. best 16.A. goods B. ads C. company D. person 17.A. care B. careful C. useful D. caring 18.A. direct B. directly C. properly D. carefully 19.A. help B. news C.
46、fact D. use 20.A. So B. Thus C. However D. But IV阅读理解(A)Although commercial movers have been around for thousands of years, existing even in the days of mans earliest societies, there have always been heads of families who thought they could do the job better or for one reason or another preferred not to entru
