1、第 1 页 共 6 页 英语必修 4 译林牛津版 Unit 1 导学案（Project）课题 M4U1 -07Project 学习目标1. To learn about some basic information about an ad campaign2. To apply what they have learnt to develop an ad campaign重点1. How to help them to develop an ad campaign2. The usage of some key points难点1. How to help them to develop an
2、 ad campaign2. The usage of some key points学习内容及过程 教学设计学习札记 学习内容及过程 教学设计学习札记【预习热身】一、单词拼写1. 各种各样的 _ 2. 听众 _3. 特定的 _ 4. 信件 _5. 做出反映 _ 6. 搜集 _7. 迎合 _ 8. 非常 _9. 确定 _ 10. 方法 _二、短语1. 对- 关心 _ 2. 对- 有吸引力 _3. 传达 _ 4. 组织 _5. 策划广告宣传 _ 6. 有组织的广告 _7. 目标受众 _ 8. 到达目标受众 _【课中学习】1. The handout is to _.A teach us how
3、to build an ad campaignB tell us what an ad campaign isC show us where we can put an adD introduce why we should build an ad campaign2. What does the phrase“reach a particular audience”mean in the first paragraph?A. To get to some place.B. To pay attention to some people.C. To influence or touch som
4、e people.D. To encourage some people.3. Which of the following is not the step of building an ad campaign.A. Doing research on the topic.B. Determining the target audience.C. Choosing the forms of media.D. Caring about the issue.4. The best medium to reach people who are blind is likely to be _.A. T
5、V B. Radio C. Internet D. Mail5. The topics below can be one of ad campaigns except _. A. protecting our earthB. treating people with AIDS equallyC. special discount on learning softwareD. the harm of smoking6. Get a general idea of the passage.Part 1 (Paragraph 1) _Part 2 (Paragraph 2) _Part 3 (Par
6、agraph 3) _Part 4 (Paragraph 4) _7. Detailed informationTo build an ad c_Step One1. Have a clear g_ and t_ audience in mind;2. Do a little r_ and you can c_ right m_ for the right people.Step Two1. Gather i_ from your research;2. It is important to always try to a_ to the waythe audience will r_.Ste
7、p Three1. Use different m_ to get your message a_2. Decide what a_ you want to use to r_ your audience.【巩固练习】选用下列词组填空，必要时改变形式。be supposed to even if be used to be popular with be satisfied with deal with trickinto getacross appeal to havein mind1. She _ nothing but the best. In other words, she is v
8、ery strict in work.2. You _ pay the bill by next Friday.3. _ he was tired out, he went on with his work.4. The thief _ the boy _ stealing the car that belonged to an actress.5. How would you _ an armed robber.6. You will soon _ the dry climate here.7. The song _ quite _ young people. Thats to say, y
9、oung people like it very much.8. What kind of person do you _ for the job?9. I tried to _ my ideas _ to her, but failed.10. His strong sense of humour _her enormously.第 2 页 共 6 页 课题 M4U1 -07Project学习目标1. To learn about some basic information about an ad campaign2. To apply what they have learnt to d
10、evelop an ad campaign重点1. How to help them to develop an ad campaign2. The usage of some key points.难点1. How to help them to develop an ad campaign2. The usage of some key words学习内容及过程 教学设计学习札记 学习内容及过程 教学设计学习札记【知识精讲】1. reach a particular audience (line 2)reach here means attain/achieve.e.g. 1.We can
11、 never reach perfection. _2.You will know better when you reach my age. _3. After a long discussion, we _ _ _ on what steps we should take in the next three months. (达成一致）particular e.g. on this particular day_ in this particular case _be particular about 对。 。 。过分讲究她特别讲究穿着。_in particular 特别尤其 反义词：in
12、 generalI remember one of them in particular. _2. In order to determine(line 11)determine:decide firmly/find oute.g. We havent determined when to leave. _Can you determine the meaning of the word?_determine to do sth. / be determined to do sth.He determined to learn French. _Im determined to succeed
13、._determined: adj._3. appeal to the way(line 19)(a) be attractive / interestinge.g. Do these paintings appeal to you?_ The idea of working abroad never _ _ me.(吸引）(b) make an earnest request 恳求/呼吁e.g. The police appealed to the crowd not to panic. _n. The new fashion soon lost its appeal._4. be conc
14、erned with(line 23)be concerned withHer latest article is concerned with Taiwan issues._Mr Zhang is much concerned with the disabled._n. What are your main concerns as a writer? _We _ _ _ _ his safety.( 都关心）as far as sb/sth. be concerned: 就某人/事而言5get (sth) across ( to sb.) 使某事传播或为人所了解你的意思别人并未真正的理解。_
15、Hes not very good at getting his ideas across._6. what approach you want to (line 28)approach n. wayWe can try a new approach to language teaching.n. coming near toAt her approach the children ran off._approach v. come near/get close toAs you approach the town the first building you see is the churc
16、h._I find him difficult to approach._【课中训练】根据首字母或中文提示，拼写出单词，注意用正确的形式。1. A very effective m_of product samples was carried out last year.2. Art museums are places where people can learn about v_ cultures.3. No matter how frequently performed, the works of Beethoven always attract large a_.4. He wont
17、hit the t_ at that distance as a result of his carelessness.5. Our purpose is to b_ new houses for the homeless people.6. The Red Cross wanted to raise $1.6 million and now has reached its g_ successfully.7. How hard the swimmers work will d _ how they perform in the Olympics Games.8. After class, w
18、e g_ the children around us and sang songs. 9. In_ (极其地) cold weather, the engine might refuse to start. 10. They are testing a new _（方法）to language teaching.11. Newspapers and other _ (媒体) do more than simply record what happens12. I have nothing _ (特别的) to do today, so we can go to the cinema toge
19、ther.13. That politician won the presidential election _ (活动) and became the president. 14. Mrs. Liu is the editor of a popular womens _ (杂志).15. It was difficult to guess what her _(反应) to the news would be. 课题 M4U1 -06Project 学习目标1. To learn about some basic information about an ad campaign2. To a
20、pply what they have learnt to develop an ad campaign重点1. How to help them to develop an ad campaign.2. The usage of some key points.难点1. How to help them to develop an ad campaign.2. The usage of some key points.学习内容及过程 教学设计 学习内容及过程 教学设计第 3 页 共 6 页 学习札记 学习札记【预习热身】一、单词拼写1. 各种各样的 various 2. 听众 audienc
21、e3. 特定的 particular 4. 信件 mailing5. 做出反映 react 6. 搜集 gather7. 迎合 appeal 8. 非常 extremely9. 确定 determine 10. 方法 approach二、短语1. 对- 关心 be concerned with 2. 对- 有吸引力 appeal to 3. 传达 get sth across 4. 组织 put sth together5. 策划广告宣传 build an ad compaign 6. 有组织的广告 an organized ad7. 目标受众 target audience 8. 到达目标受
22、众 reach your audience【课中学习】5. The handout is to _.E teach us how to build an ad campaign.F tell us what an ad campaign.G show us where we can put an ad.H introduce why we should build an ad campaign.6. what does the phrase“reach a particular audience”mean in the first paragraph?E. To get to some pla
23、ce.F. To pay attention to some people.G. To influence or touch some people.H. To encourage some people.7. which of the following is not the step of building an ad campaign.E. Doing research on the topic.F. Determining the target audience.G. Choosing the forms of media.H. Caring about the issue.8. Th
24、e best medium to reach people who are blingd is likely to be _.A. TV B. Radio C. Internet D. Mail5. The topics below can be the one of an ad campaigh except _. A. protecting our earthB. treating people with AIDS equally.C. special discount on learning software.D. the harm of smoking.6. Get a general
25、 idea of the passage.Part 1 (Paragraphs 1) the definition of an ad campaign/what an ad campaign meansPart 2 (Paragraphs 2) the target audience and how to determine the target audiencePart 3 (Paragraphs 3) what the ad campaign saysPart 4 (Paragraph 4) how to reach the target audience7. Detailed infor
26、mationTo build an ad c_ampaign_Step One*have a clear g_oal_ and t_arget_ audience in mind;*do a little r_esearch_ and you can c_reat_ right m_essage_ for the right people.Step Two*gather i_mformation_ from your research;*It is important to always try to a_ppeal_ to the waythe audience will r_eact_.S
27、tep Three*use different m_edia_ to get your message a_cross_*decide what a_pproach_ you want to use to r_each_ your audience.【巩固练习】选用下列词组填空，必要时改变形式。be supposed to even if be used to be popular with be satisfied with deal with trickinto getacross appeal to havein mind10. She is satisfied with nothing
28、 but the best. In other words, she is very strict in work.11. You are supposed to pay the bill by next Friday.12. Even if he was tired out, he went on with his work.13. The thief tricked the boy into stealing the car that belonged to an actress.14. How would you deal with an armed robber.15. You wil
29、l soon _be used to _ the dry climate here.16. The song _is_ quite _popular with_ young people. Thats to say, young people like it very much.17. What kind of person do you _have in mind_ for the job?18. I tried to _get_ my ideas _across_ to her, but failed.10. His strong sense of humour _appeals to_h
30、er enormously.课题 M4U1 -06Project学习目标1. To learn about some basic information about an ad campaign2. To apply what they have learnt to develop an ad campaign重点1. How to help them to develop an ad campaign2. The usage of some key words难点1. How to help them to develop an ad campaign2. The usage of some
31、 key words学习内容及过程 教学设计学习札记 学习内容及过程 教学设计学习札记第 4 页 共 6 页 【知识精讲】1. reach a particular audience (line 2)reach here means attain/achieve.e.g. 1.We can never reach perfection. 我们从来都无法达到完美。2.You will know better when you reach my age. 当你到我这样的年龄，你就会更好的理解了3. After a long discussion, we reached an agreement o
32、n what steps we should take in the next three months. (达成一致）particular e.g. on this particular day 在这个特别的日子 in this particular case 在这个特别的场合be particular about 对。 。 。过分讲究她特别讲究穿着。She is particular about her clothes.in particular 特别尤其 反义词：in generalI remember one of them in particular. 我尤其记得他们中的一个。2.
33、In order to determine(line 11)determine:decide firmly/find oute.g. We havent determined when to leave. 我们还没有决定是么时候走Can you determine the meaning of the word? 你能查明这个单词的意思吗？determine to do sth. / be determined to do sth.He determined to learn French. 他下定决心学习法语。Im determined to succeed. 他决心要成功。determin
34、ed: adj. 意志坚定的3. appeal to the way(line 19)(a) be attractive / interestinge.g. Do these paintings appeal to you?这些画对你有吸引力吗The idea of working abroad never appeals to me.(吸引）(b) make an earnest request 恳求/呼吁e.g. The police appealed to the crowd not to panic. 警察呼吁群众不要惊慌。n. The new fashion soon lost it
35、s appeal. 新的流行款式将不久丧失吸引力。4. be concerned with(line 23)be concerned withHer latest article is concerned with Taiwan issues.她的最新文章是关于台湾问题的。Mr Zhang is much concerned with the disabled.张先生对残疾人很关注。n. What are your main concerns as a writer? 作文作家你主要关注什么?We are all concerned with his safety.( 都关心）as far a
36、s sb/sth. concerned: 就某人 / 事而言5get (sth) across ( to sb.) 使某事传播或为人所了解。你的意思别人并未真正的理解。Your meaning didnt get across to others.Hes not very good at getting his ideas across. 他不擅长表达自己的想法。6. what approach you want to (line 28)approach n. wayWe can try a new approach to language teaching.n. coming near to
37、At her approach the children ran off. 他一来，孩子们都跑掉了。approach v. come near/get close toAs you approach the town the first building you see is the church.当你要到达镇上的时候，你第一眼看见的就是教堂。I find him difficult to approach. 我认为他难接近。【课中训练】根据首写字母或中文提示，拼写出单词，注意用正确的形式。1. A very effective mailing of product samples was c
38、arried out last year.2. Art museums are places where people can learn about various cultures.3. No matter how frequently performed, the works of Beethoven always attract large audience.4. He wont hit the _ target _ at that distance as a result of his carelessness.5. Our purpose is to b_ build new ho
39、uses for the homeless people.6. The Red Cross wanted to raise $1.6 million and now has reached its goal _ successfully.7. How hard the swimmers work will determine how they perform in the Olympics Games.8. After class, we gathered _ the children around us and sang songs. 9. In extremely 极其地) cold we
40、ather, the engine might refuse to start. 10. They are testing a new _ approaches _ （方法） to language teaching.11. Newspapers and other _ media _ (媒体) do more than simply record what happens12. I have nothing particular (特别的) to do today, so we can go to the cinema together.13. That politician won the
41、 presidential election _ campaign _(活动) and became the president. 14. Mrs. Liu is the editor of a popular womens _ magazine _(杂志).15. It was difficult to guess what her _ reaction _(反应 ) to the news would be. 高考链接108.（201*山东省潍坊市 3 月高考模拟试题）阅读下面短文，掌握其大意，从每题所给的 A、B、C、D 四个选项中，选出最佳选项，并第 5 页 共 6 页 在答题卡上将该
42、项涂黑。Everyone in the neighbourhood knew who Ugly was, the tom cat. He had only one eye and_36_the other should have been was a hole. He was also missing his ear on the same_37_ , his left foot appeared to have been badly broken_38_,and his tail has long been lost. Every time someone saw Ugly there was the same_39_ .“Thats one UGLY cat!”All the children were_40_not to touch him, but whenever he_41_children, he would come running, meowing and bump his head against th
